'larch 17^
Page 5
Monday • March 1 7, 1997
Adults mistakingly
. lelieve air bags
-Stlelp save children
OSTON (AP) —While passenger-side air
]shave killed at least 38 children, a major-
of Americans believe the safety devices
Ipmore children than they hurt, a new sur-
shows.
early 60 percent of adults polled by the
ter for Risk Analysis at the Harvard
lool of Public Health mistakenly believe
bags are saving more children’s lives than
,the researchers say. There are no docu-
nted cases of a child being saved by an air
said John Graham, director of the center
the study’s leading author,
though survey participants recognized
it air bags can save lives, they were unclear
iut the range of injuries air bags can cause.
The public has a perhaps excessively opti-
itic and favorable view of what air bags are
ing for them,” Graham said.
[Ofthe 38 children killed to date by air bags,
were sitting in the front passenger seat and
istwere decapitated, Graham said.
Nine of those were infants. Of the 29 older
Idren, 25 were not wearing seat belts and
were wearing lap belts without shoulder
Its, said Brian O’Neill, president of the In-
ance Institute for Highway Safety in Ar-
,gton,Va.
Airbags, which deploy at up to 200 mph, are
ited with saving more than 1,600 lives.
However, Graham said he had not found any
cumented cases of children’s lives being
red by the inflatable safety devices. Industry
tresentatives could not be reached for cem
ent Sunday.
And at least 20 adults, most of them smaller
men, have been killed by air bags.
Cable industry faces competition
from direct broadcast satellites
NEW ORLEANS (AP) — Space: The final
frontier?
Whether or not Rupert Murdoch is a Star Trek
fan, his plan to beam hundreds of TV channels
— including local stations — directly into peo
ple’s homes via satellite leaves cable television ex
ecutives, gathered for a convention here this
week, wishing somebody would beam him up.
Already, Murdoch’s latest venture — a $ 1 bil
lion stake in a Denver-based direct broadcast
satellite company — is being referred to as the
“Death Star.”
Even Wall Street thinks the combination of
EchoStar Communications with ASkyB, the
nascent satellite television
business of Murdoch’s
News Corp., makes a po
tentially formidable com
petitor to the $25 billion
cable industry. Cable
stocks plunged 8 to 10 per
cent after Murdoch’s Feb.
24 announcement.
Kenneth Goldman, a
money manager who
watches media companies
for Entermedia Growth Partners of Denver, said
consumers can expect more viewing choices
than ever.
Telephone companies have scaled back plans
to compete head-to-head with local cable sys
tems. And microwave-delivered “wireless cable”
has yet to evolve into the competitor policy mak
ers had hoped. But direct broadcast satellite TV
is cable’s biggest nightmare.
“Cable is worried because Rupert Murdoch
has shown a willingness to lose gobs of money
to build new businesses. He takes big risks,”
Goldman said. “The Murdoch deal restores a
cloud of competition that seemed to be waning
over the cable industry.”
Murdoch
Decker Anstrom, president of the Nation
al Cable Television Association, said a mes
sage of this week’s cable convention is “we’re
going to meet that competition with a grow
ing sense of confidence.”
But in a sign of tension, the conference scut
tled a session on how cable and direct broad
cast satellite companies — called DBS in the
industry — can work together.
Of the 100 million U.S. homes with television,
about 65 million have cable. Just 4.5 million
households have direct-broadcast satellite TV,
but the industry could grow to 21 million cus
tomers by 2001, according to some projections.
The cable industry is about as entrenched as
the Big Three networks were before Murdoch’s
Fox television, home to The Simpsons, Married
with Children and NFL football, shook them up.
DBS is a real threat because it is digital and can
offer customers better sound and picture qual
ity and more channels than the average cable
system, which provides 54.
Plus, unlike other DBS providers, Murdoch
says his new venture, to be called Sky, also will
offer local TV programming in some markets.
DBS users today generally need to either plug
“rabbit-ears” or basic cable into their satellite
receivers to get local stations on their sets.
If Murdoch pulls this off investors worry it
would cost cable companies subscribers. Ana
lysts expect cable companies will focus more
on creating new local programming choices to
combat that fear.
Cox Cable Communications’ system San
Diego, for instance, bought exclusive rights to
125 Padres’ professional baseball games, which
it will air this spring on a local programming
channel it created: Channel 4.
Similarly, Comcast Corp. is supposed to
offer local sports events on its cable system
in Philadelphia.
^Success doesn’t come to you*..you go to it”
Marva Collins
You can still be a part of the MSC!
TTie MSC is accepting applications for the following positions until
TUESDAY, March 18th at 5 p.m.
Vice President of Finance
(2) Vice Presidents Programs
Director of Planning/Analysis
Director of Tech. Resources
Chair of NOVA
Director of MSC Promotions
Director of Assessment
Director of Services
Director of Event Evaluation
Director of MIS
Chair of Variety Show
Director of Committee Devi.
Please direct any questions regarding these positions or the
MSC nominations process to Liz Rayburn at 845-9024.
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CONGRATULATIONS
Tire students listed have been invited to membership in Beta Gamma Sigma, the national business honor soci
ety. Membership in Beta Gamma Sigma is the highest national scholarship honor that a student in a school of
business or management can achieve. Membership is restricted to outstanding scholars in institutions accredit
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