Page 12 • The Battalion
'The F£attaliON
KFC enters
another era
-■■■ ■ ■ v "yw"*"* Tr n »"~w'T
AS SEEN LAST A1»KIL ON CHS NEWS “48 HOCUS”
K>K?«VE
COMPLETE FIVE & SEVEN NIGHT TRIPS
SOUTH PADRE ISLAND
PANAMA CITY BEACH
DAYTONA BEACH
KEY WEST
STEAMBOAT
VAIL/BEAVER CREEK
PER PERSON DEPENDING ON DESTINATION / BREAK DATES / LENGTH OF STAY.
TOLL. FTOHE *N FOl?HAT*oN & VATfONS
DALLAS (AP) — The new
Colonel’s Kitchen restaurant
being tested by KFC is a little
more expensive. It’s got a
much funkier red-and-purple
neon chicken logo. And it of
fers more food variety, even —
gasp — turkey.
“We’ve been really providing
meals that people could eat at
home for 40 years. The real
challenge that I offered up to
the group was how can we take
KFC, which is a great brand,
and develop the equity that
we’ve built over the years and
develop an even more contempo
rary store of the future, and this
is what we came up with,” said
David Novak, who began work
ing on the idea when he became
KFC’s chief executive officer and
president on July 19.
Actually a remodeled KFC,
the new Colonel’s Kitchen has
more windows, an open deli-
style counter and an on-site
bakery. Colonel Sanders is de
picted in white relief near the
entrance wielding a rolling pin.
“We want it to have the feel
of a kitchen, the kitchen you’d
have at home,” Novak said.
The company is looking to
ward its next step, as many peo
ple steer away from fried foods
and competitors like fast-grow
ing Boston Chicken and Kenny
Rogers Roasters multiply.
While Novak affirmed the
company’s commitment to its
“fried heritage,” KFC added ro-
tisserie chicken to the menu in
1993 and wants to continue pro
viding more choices, he said.
“KFC is looking for ways to
do better,” said Emanuel
Goldman, an analyst for
PaineWebber in San Francis
co. “They used to be called
Kentucky Fried chicken, and
then the name was changed to
KFC because of the ‘f-word.’ I
think that the company would
like to broaden beyond the
fried image.”
The chain has no plans yet
to roll out the new restaurant,
but will consider various op
tions after seeing how well it
does, Novak said.
Aioo-ving right along.,.
This month, the Pure Milk Company’s cow is
stationed in Bryan at Arby’s on 29th street. It
Monday, January 23, 1995
Rec Facility Hotline 845-0737
Read Court Reservations .... 845-2624
& Intramural Rain Out Info 845-2625
-k Penberthy Golf Range 845-9655
k Outdoor Equipment Rental.. 845-4511
■k Rec Sports Office 845-7826
ExERctse Classes
Informal Recreation
Instructional Clinics
Intramurals
mm
Sport Clubs
TAMU Outdoors
c
This Week's Game Plan ■ Exercise Classes
IT (UL
; ■ n
Mon., Jan. 23
m Entries Open:
'A Wally ball
A Squash Singles
Official's Orientation Mtg.
~A Wallyball, 7 p.m., 164 Read
★
Tues., Jan. 24
★ Entries Close:
A: Preseason Basketball
Basketball
Indoor Soccer
Three-Point Shootout
Table Tennis
Team Bowling
A
A
A
A
A
Due to the overwhelming
response, we have very few
openings in the exercise
classes. If you are interested
in a class, please call our office
on Fri., Jan. 27, as we might
have a few more openings.
Otherwise, pro-rated spaces
will be offered on Feb. 27 and
March 27. We appreciate
your response and look
forward to offering more
classes when the Student
Recreation Center
operation.
[nn T A M U
Outdoors is
offering
IJ3) some great
m trips this
1(0) year that are
currently
! open for
1 registration.
Take an adventure trip to
Baja, Mexico, or the Bahamas.
The $380V418 + week-long
adventure includes the ocean
kayaks, cam ping gear, meals,
roundtrip transportation from
San Diego to Baja, and
experienced instruction and
guides by Outback
Adventures of the University
of California, San Diego. Trip
price is based on a group size
of 10 participants.
is m
Sea Kayaking
Baja, Mexico
May 15-20
Wed., 25
A Preseason Basketball Brack
ets posted-3
159 Read
p.m..
"Hatman here to remind
you that hakethall
registrations dose
on Tuesday."
Registration ends April 14
Thurs., Jan. 26
A Captains' Mtgs.
A Basketball
A Team Bowling
A Indoor Soccer
Fri., Jan. 27
Join TAMU Outdoors in a sea
kayaking adventure to the
Baja Peninsula, Mexico! We
will launch at Bahia de Los
Angeles, a large blue bay
studded with tiny,
uninhabited islands in the
Sea of Cortez. Spend an
unforgettable week paddling
and enjoying the abundant
birdlife, dolphins, and eighty-
foot Finback whales. Relax in
the natural mudbaths, and
experience great hiking,
sunbathing, and snorkeling.
Anyone comfortable with the
water and ready for an outdoor
adventure is welcome. Prior
experience is not necessary.
’’'Transportation to and from
San Diego not included.
Round-trip group airfare can
be arranged.
•Students and faculty/staff
with a rec membership
-i-Faculty/staff without a rec
membership and members of
the Bryan/College Station
community.
As we sail on our Blackbeard's
cruise, we will trace the
historic route of pirate ships
and treasure galleons.
Explore pine and palm-
studded islands, walk white
sand beaches and swim in a
crystal sea. A typical day
includes snorkeling, SCUBA
diving, fishing, lobstering,
sunbathing, beach combing,
or exporing a real shipwreck!
At night, gaze at a star-
studded sky.
Faculty/Staff:
Consider yourself
invited to become a
Rec Sports Member!
The $649 # fee for this
adventure includes: all meals
aboard ship, fishing, island
hopping,unlimited SCUBA
diving (with tanks and weight
belts).
Sail/SCUBA Dive
tbe Bahamas
August 19-25
^'This trip leaves Miami, FL.
Transportation to and from
Florida is not included in this
package price.
Registration ends June 15
A Table Tennis Brackets posted-2
Join us on a sailing/diving
adventure in the turquoise
and emerald world of the
Bahamas!
Sign up in the Rec Sports
Office, 159 Read Building. For
more information, call Patsy
at 845-3093. MasterCard,
Visa, Discover, and American
Express welcome.
p.m.
Mon., Jan. 30
' Entries Open:
A Preseason Softball
A Slow PitchSoftball
A Valentine's Day Run
Official's Orientation Mtg.
A Softball, 7p.m., 267 GRW
INTRAMURAL PRESEASON BASKETBALL,
BASKETBALL, INDOOR SOCCER,
TABLE TENNIS, TEAM BOWLING,
AND THREE-POINT SHOT ENTRIES CLOSE
TOMORROW AT 5:30 P.M. IN 159 READ.
Wanted: Officials
Individuals to officiate
wallyball are needed.
Orientation meeting is 7 p.m.
tonight in 164 Read.
Softball officials orientation
meeting is scheduled next
week, Mon., Jan. 30, 7 p.m.
267 G. Rollie White.
Was one of your New Year's
resolutions to start
exercising? We invite you to
make good on that promise to
yourself. Faculty/staff and
spouses are eligible to pur
chase a rec membership.
Faculty/staff and spouses may
participate in intramurals, re
ceive a reduced rate on trips
and clinics offered by TAMU
Outdoors, and discount at the
Penberthy Golf Range (due to
open Feb. 10) with a rec
membership. It also gains
you access to the Read
Building and the DeWare
Field House and weightroom
for informal recreation. Rec
memberships are $35/two se
mesters (spring and summer)
or $20/semester. Visa,
MasterCard, American
Express and Discover wel
come. All memberships pur
chased expire Aug. 23,1995.
Locker rental is also available
for $ 14/two semesters or $8/
semester with a rec member
ship. If you have any ques
tions, please call 845-7826 or
stop in and visit us at 159
Read Building, located
beneath the east stands of
Kyle Field.
In £
gunsh
dent I
but th
over, i
ended
A<
o e>
ByWej
[he Bat
Recy<
by the F
Cassj
pommit
help the
“We ]
school,”
In 19
Texas
l£ d entit
Origi;
sneompj
, Dr -
Nation,
joint-vei
berofm
n Over
College
Per. No'
beLa
e very ye
space.
ghat’s i
a st five
The c
month e
( ea L th,
mndfili (
OeLa;
“You
ne ed to 1
T)eLaj
elopme
tlo or m a
new