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Thursday, January 27,1994
The Battaeion
Page 11
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'Boys dominate merchandise game
Cowboy memorabilia declared highly profitable
The Associated Press
DALLAS — The Dallas Cow
boys have officially reclaimed the
( title "America's Team," at least
vVhere merchandise is concerned.
The National Football League
says the defending Super Bowl
champs are the top sellers nation
ally of licensed merchandise bear
ing team names and logos.
"The Cowboys started last sea
son in eighth position. Then, as
they kept winning, getting more
media coverage, publicity, the
sales started going up," said NFL
spokesman Roger Atkin.
The Cowboys took the No. 1
spot in March, surpassing the Los
Angeles Raiders, who held the
sales record for two or three
years, he said.
Unlike most teams, the Raiders
held the spot not because of a Su
per Bowl victory, but because of a
strong fan base, helped by the
popular silver and black team col
ors, Atkin said.
Before L.A., he said, San Fran
cisco 49ers merchandise was the
top seller. Before that the Chicago
Bears were the most popular.
Ray Katz, another NFL official
reached by phone in the Super
Bowl host city of Atlanta, declined
to say how much money sales of
Cowboys merchandise have net
ted the NFL and the franchise.
However, he said the NFL
makes about $3 billion annually in
licensed product sales and the
Cowboys "are No. 1."
The NFL said this year is the
first time the Cowboys have been
top sellers since the Roger
Staubach period of the late 1970s,
when the Cowboys first were
dubbed "America's Team."
And in Dallas — where fans at
one point in the 1980s were
known for booing their then los
ing 'boys — buyers are stamped
ing to grab the popular garb.
From gas stations to grocery
stores, you can hardly turn a cor
ner without passing a vendor of
Dallas Cowboys apparel. News
paper ads even show what street
corners vendors are on and give
telephone numbers for wholesale
orders.
"It's incredible," said Evan An
thony, regional advertising man
ager for the Kroger chain that em
ploys quarterback Troy Aikman
as a spokesman. "If it has the
Cowboys logo on it, you can sell
it."
"We're selling stuff like crazy,
but we're much better prepared
this year."
He said last year, the chain was
caught off guard by the team's re
turn to the Super Bowl for the first
time since 1979.
"We just didn't expect it. ... We
couldn't get the product out of the
box and get it marked before it
was gone."
Anthony said sales of the Cow
boy's merchandise are strong
across all of northeast Texas and
Oklahoma.
Robin Gary, manager of one of
the 14 area Dallas Cowboys Pro
Shops, said the renewed interest
in the team is "phenomenal."
"We have a lady that just about
every few months will call us
from Hawaii. I get a lot of calls
from Canada, and really, from all
over the United States," Gary
said. "A lot of people come in that
are sending things outside of the
United States."
hooting death of Scot goes to jury
The Associated Press
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HOUSTON — The case of a homeowner who fa-
oruffl tally shot a Scottish businessman, mistaken for a bur
glar, goes to a grand jury this week.
Beginning Friday, grand jurors will hear testimo
ny in the case of Andrew De Vries, who was killed
Jan. 7 after he banged on the back door of the home
owned by Jeffrey Agee.
Agee told police he thought De Vries, who had
been ringing his front door bell, then hiding, was a
burglar.
The grand jury will determine whether charges
should be brought against Agee. The case was re
ferred to the grand jury without charges.
De Vries' parents — Fiona and Gelt De Vries —
arrived in Houston Tuesday and began retracing the
last steps of their 28-year-old son.
Andrew De Vries was killed about 4 a.m. when
the Scotsman climbed over Agee's backyard fence
and banged on a back door.
De Vries and his companion, Sydney Graves,
were both in Houston on business. After a night of
drinking at a bar and a woman's home, the two were
let out in the Memorial area of Houston while being
driven to their hotel.
Police have said that De Vries didn't recognize the
See Grand Jury/Page 12
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Bill’s Classes
Mon. 1/31
Tues. 2/1
Wed. 2/2
Thur. 2/3
3 p.m.
CHEM. 102
CH 15 A
CHEM. 102
CH 15 B
CHEM. 102
CH 16
CHEM. 102
Test I Review
5 p.m.
CHEM. 101
CH 2
CHEM. 101
CH 3
CHEM. 101
CH 4
CHEM. 101
Test I Review
7 p.m.
CHEM. 102
CH 15 A
CHEM. 102
CH 15 B
CHEM. 102
CH 16
CHEM. 102
Test 1 Review
9 p.m.
CHEM. 102
CH 15 A
CHEM. 102
CH 15 B
CHEM. 102
CH 16
CHEM. 102
Test 1 Review
11 p.m.
PHYS. 218
CH 2, 3
PHYS. 218
CH 4, 5
PHYS. 218
CH 5, 6
PHYS. 218
Old Test
Arf s Classes
Mon. 1/31
Tues. 2/1
Wed. 2/2
Thur. 2/3
3 p.m.
ACCT. 229
CH 1, 2
ACCT. 229
CH 3
ACCT. 229
CH 4
ACCT. 229
Test Review I
5 p.m.
BANA. 303
CH 1, 2
BANA. 303
CH 3
BANA. 303
CH 4
BANA. 303
Test Review I
7 p.m.
ACCT. 229
CH 1, 2
ACCT. 229
CH 3
ACCT. 229
CH 4
ACCT. 229
Test Review I
9 p.m.
FINC. 341
CH 1, 2
FINC. 341
CH 3, 4
FINC. 341
CH 5
FINC. 341
Test Review I
11 p.m.
The
Buck Weirus
Spirit Award
Buck Weirus Spirit Award Applications
are now available at:
V.P. of Student Services Office - 10th Floor Rudder
Memorial Student Center Director’s Office
Clayton W. Williams, Jr. Alumni Center
Department of Multicultural Services
Department of Student Activities
Dean’s Office of Each College
Due: Friday, February 11, 1994
The Association of Former Students
I