The Psychology behind
the Citibank Classic Visa card, and the
emotional security of the Photocard. The citibank classic visa
instills in students feelings of safety, security, and general wellness not unlike those experienced
in the womb. Therefore, it is the mother of all credit cards. C J[ Some experts attribute these feelings
to the Citibank Photocard, the only credit card with your photo on it. A voice inside says, “This
is me, really me." (As opposed to, “Who the heck is that?”—a common response to the photo
on one's driver’s license.) It’s an immediate form of
ID, a boost to your self-image. ( ][ Of course if your card is
ever lost or stolen and a stranger is prevented from using it,
you'll feel exceptionally good (showing no signs of Credit
Card Theft Nervosa). ^ Other experts point to specific
services, such as The Lost WalletService that can replace
your card usually within 24 hours. Or the 24-Hour Cus
tomer Service line, your hotline, if you will, for any card-
related anxiety whatsoever. c j[ Further analysis reveals three
services that protect the purchases you make on the Citibank
• | f* i
! ; -XI-; :-k : ;.■$*:
Subject suffering from
Credit Card Theft Nervosa.
Subject after receiving Citibank
Classic Visa Photocard.
Classic Visa card, at no additional cost. 1. Buyers Security'' can cover them against accidental
damage, fire or theft, for 90 days from the date of purchase 1 (preventing, of course. Insecurity).
2. Citibank Lifetime Warranty " allows one to extend the warranty for the expected service
life of eligible products up to 12 years. 2 3. And Citibank Price Protection assures you of the best
price. You need only see the same item advertised in print for less, within 60 days, and Citibank
will refund the difference up to $150’ (hence no Post Purchase Depression). ^ Special student
savings are particularly therapeutic. There’s the free Citibank Calling Service "from MCI to save
up to 26% on long distance calls versus AT&T. 3 (You’re encouraged to call Mom and Dad regu
larly preventing Parenta Non-Supportus.) And a $20 Airfare Discount 4 on any domestic flight.
(Case studies indicate that a Fear of Flying is overcome when Spring Break in sunny Florida is a
possibility.) Not to mention the low variable interest rate of 15.4% 5 and no annual fee for college
students. % Suffice it to say, you’ll have a credit card you can depend on while building a credit
history. So call 1-800-CITIBANK, extension 19, to apply over the phone (students don’t
need a job or a cosigner) or to have your photo added
to your Citibank Classic Visa card. % If we say that a
sense of Identity is the first component of the Citibank
Classic Visa card, a sense of Security the second, and
A,
a sense of Autonomous Will from your newfound
financial independence the third, don’t be crazy...Call.
CITIBANCO
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VISA
Not just Visa. Citibank Visa.
'Certain conditions and exclusions apply. Please refer to your Summary of Additional Program Information. Buyers Security is underwritten by The Zurich International
UK Limited. 2 Certain restrictions and limitations apply Underwritten by the New Hampshire Insurance Company. Service life expectancy varies by product and is at
least the minimum based on retail industry data. Details of coverage are available in your Summary of Additional Program Information. ’Savings claim is
based on a 10-minute night/weekend call in the 1.911 to 3.000 mileage band using MCLs Card Compatibility rates vs. AT&T's standard calling card rates, effective
4/93. Citibank Calling Service long distance usage cannot be applied to obtain benefits under any other MCI partner program or offer, including travel award programs.
’Offer expires 6/30/94. Minimum ticket purchase price is $100. Rebates are for Citibank student cardmembers on tickets issued by ISE Flights only. M'he Annual Percentage
Rate for purchases is 13.4% as of 8/93 and may vary quarterly. The Annual Percentage Rate for cash advances is 19.8%. If a finance charge is imposed, the
minimum is 50 cents. There is an additional finance charge for each cash advance transaction equal to 29k of the amount of each cash advance transaction: however,
it will not be less than $2.00 or greater than $10.00. Monarch® Notes are published by Monarch Press, a division of Simon & Schuster, a Paramount Communications
Company. Used by permission of the publisher. Citibank credit cards are issued by Citibank (South Dakota). N.A. ©1993 Citibank (South Dakota). N.A. Member FDIC.
The Monarch® Notes Version:
The Citibank Classic card gives
students peace of mind, protection
against Freud—or rather fraud—a
low rate and no fee. Apply today.
Call 1-800-CITIBANK, ext. 19