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State & Local
Page 2 The Battalion Monday, August 30,1993
Fearful AIDS messages more effective
Survey says 'plain talk' not working
By Cheryl Heller
The Battalion
Messages about AIDS that
stress fear and anger are the ones
most young adults are most likely
to remember, according to a sur
vey conducted by a Texas A&M
journalism professor.
Associate professor of journal
ism Dr. Lynn Walters and her
husband recently completed an
experiment of recognition and re
call in college students.
The experiment required stu
dents to watch a one hour televi
sion program with eight AIDS
public service announcements
mixed in with the regular commer
cials, Walters said. After watching
the program, the students were
asked questions to see which an
nouncements they recalled.
From the experiment, Walters
learned that the public service an
nouncements that use "plain talk"
about AIDS education didn't have
any effect on the students.
"The students were much more
affected by the messages that
evoked fear," Walters said. "They
also remembered the ones that say
the disease is in their community."
Walters said her interest in
AIDS prevention came from work
ing as a public relations person for
an AIDS hospital in Houston.
"I learned that education is the
key to preventing AIDS," she
said. "In order to prevent AIDS
on college campuses, we needed
to find the components of mes
sages about AIDS that make them
jump out."
Walters said she and her hus
band decided the experiment was
necessary because the typical pub
lic service announcements are
causing an uproar in Washington
D.C. with AIDS policy-makers.
"A lot of people in the AIDS
community have complained that
the announcements put out by the
Centers for Disease Control are
too bland," she said. "They don't
speak plainly, and they kind of
jump around the subject.
"If the announcements used
correct language and emotion,
they would be more effective in
getting people to change their be
havior," she said.
Walters said she was surprised
by the number of students who
said they could tell just by looking
at people if they were healthy.
"They also say that no one they
know would have AIDS, and that
if someone doesn't appear sick,
they're not sick, and they can have
unprotected sex," Walters said.
Because of the students' atti
tudes, Walters said she thinks pub
lic service announcements that in
dicate that AIDS is on campus, and
those that stress that you can't tel
someone is sick just by looking at
them would be most effective.
Walters said the next step is to
get grants to conduct the experi
ment at Prairie View A&M and
Laredo State University.
"We could find out if there are
cultural differences that affect atti
tudes about AIDS," she said. "We
would use the same public service
announcements, but change the
faces from white to black, or the
language from English to Spanish.”
Mobley looks at A&M's future
Chancellor to concentrate on international, minority issues
By Jennifer Smith
The Battalion
As Dr. William H. Mobley leaves his post as
Texas A&M University president and moves to the
position of chancellor, he said he hopes the Texas
A&M University System will become an 'interna
tional impact' system.
"I'd like to be part of building an international
agenda within the System," Mobley said. "One
of our System goals is to make sure we have an
input on international
issues. We are indeed a
global village."
Mobley said he rec
ognizes the importance
of being a part of an
eight agency system with
over 73,000 students and
an annual budget of $1.2
billion.
"One of the chal
lenges is to help those
parts of the System ben
efit from the fact that
they are part of a system," he said. "We want to
build a sense of being part of a team within the
System, but also allow each institution to keep its
uniqueness."
Mobley became president of A&M in August
1988 and will have served five years in the position
by the time he leaves at the end of this month.
Mobley said the Capturing the Spirit Campaign, a
$500 million fund-raising campaign, will probably
be looked at as his most significant accomplishment.
The campaign is eight months ahead of sched
ule at the end of its third year, and has raised over
$300 million.
Mobley said A&M has continued to thrive in
tough economic times.
"I think the past five years have been years of
academic challenge in Texas," he said. "With the
hard work of A&M faculty and administrators, we
have been able to maintain our momentum.
"The University has continued to move for
ward," he said.
Mobley said he will also be remembered for in
creasing minority enrollment.
"A&M has over 6,000 minority students at this
time," Mobley said. "Our minority enrollment has
increased by 28 percent since I've taken office."
Mobley said he realizes the standards for admis
sion and the cur
riculum have be
come more difficult.
"It has contin
ued to be more
rigorous, as it
needs to be," Mob
ley said. "The
world is more rig
orous.''
Mobley said he
hopes to still be
visible to A&M
students but in a
way that is not intrusive to the new president.
Mobley will continue living in College Station
and will work in the A&M System Building. He
said he will probably spend a disproportionate
amount of time in Austin and Washington D.C.
When his time as chancellor is through, Mobley
said he hopes to live in College Station and return to
teaching business and psychology classes at A&M.
"My long-term goal is to return to the faculty,
and I will be pleased to return to teaching," Mob
ley said.
Mobley served as head of the Department of
Management and dean of the College of Business
Administration. He also served as executive
deputy chancellor of the A&M System before be
coming president.
'We want to build a
sense of being part of a
team within the System,
but also allow each in
stitution to keep its
uniqueness/'
-Dr. William H. Mobley
Heath protests
executions as
lethal injection
rate increases
The Associated Press
HUNTSVILLE - In the quiet
just before midnight, Mike Heath
sets up shop under the glow of
eerie pink floodlights that reflect
off 20-foot-high red brick walls.
A few candles. Maybe a sign
or two. Sometimes he's alone.
Other times a handful of compan
ions join him at Avenue I and
12th Street, outside a corner of
the Texas Department of Crimi
nal Justice Walls Unit prison.
For years, Heath, 25, has been
a fixture outside the death house
where the state — just after mid
night — administers lethal injec
tions to convicted killers.
Now, the University of Hous
ton graduate student and oppo
nent of the death penalty finds
his 90-mile trip from Houston to
Huntsville becoming all too hi-
miliar as the pace of executions in
Texas has accelerated to a one-
per-week clip.
The lethal needle has been
used five times in the last five
weeks — an unprecedented
briskness in a state that by far
leads the nation in the adminis
tering of capital punishment.
This year, 12 inmates have
been put to death and 66 since
1982, when executions resumed.
Texas had 12 executions in 1992.
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MONTEREY’S
Welcome Back
Aggies!
Margarita’s:
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Regular & On the Rocks
Lunch Menu Children's Menu
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The Battalion
CHRIS WHITLEY, Editor in chief
JULI PHILLIPS, Managing editor MARK EVANS, City editor
DAVE THOMAS, Night News editor ANAS BEN-MUSA, Agg/e//fe editor
BELINDA BLANCARTE, Night News editor MICHAEL PLUMER, Sports editor
MACK HARRISON, Opinion editor WILLIAM HARRISON, Sports editor
KYLE BURNETT, Photo editor
Staff Members
City desk - Jason Cox, April Arias, James Bernsen, Michele Brinkmann, Lisa Elliott, Cheryl Heller, Jan
Higginbotham, Jennifer Kiley, Mary Kujawa, Kevin Lindstrom, Jackie Mason, Kim McGuire, Jennifer Mentlik,
Carrie Miura, Stephanie Pattillo, Geneen Pipher, Melinda Rich, Jennifer Smith and Michelle Tremblay
News desk - Robert Clark, Susan Owen, Jennifer Petteway, Khristy Rouw and Heather Winch
Photographers - Richard Dixon, Craig Fox, Kevin Ivy, Billy Moran and Nicole Rohrman
Aggielife - Dena Dizdar, Jacqueline Ayotte, Margaret Claughton, Melissa Holubec, Lesa Ann King and Joeleih
Sports writers - Julie Chelkowski, Matt Rush and David Winder
Opinion desk - Toni Garrard Clay, Tracey Jones, Jenny Magee, Melissa Megliola, Jay Robbins, John Scroggs,
Frank Stanford, Jason Sweeny, Robert Vasquez and Eliot Williams
Cartoonists — Jason Brown, Boomer Cardinale, Clifton Hashimoto, George Nasr, Gerardo Quezada and
Edward Zapeda
Graphic Artist - Angel Kan
Clerks- Grant Austgen, Eleanor Colvin, Wren Eversberg, Carey Fallin and Tomiko Miller
The Battalion (USPS 045-360) is published daily, Monday through Friday during the fall and spring semesltf
and Monday through Thursday during the summer session (except University holidays and exam periods), i'
Texas A&M University. Second class postage paid at College Station, TX 77840.
POSTMASTER: Send address changes to The Battalion, 230 Reed McDonald Building, Texas A&M UniversiS
College Station, TX 77843.
News: The Battalion news department is managed by students at Texas A&M University in the Division o :
Student Publications, a unit of the Department of Journalism. Editorial offices are in 013 Reed McDon^
Building. Newsroom phone number is 845-3313. Fax: 845-2647.
Advertising: For campus, local and national display advertising, call 845-2696. For classified advertising, d
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Subscriptions: Mail subscriptions are $20 per semester, $40 per school year and $50 per full year. Tochargt
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Monday, Au
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end;
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