. Friday, January 20,1989
The Battalion
Pages
E.E. department picked
to get 15 new computers
By Stephen Masters
Senior Staff Writer
The Texas A&M electrical engi
neering department has been se
lected to receive 15 donated Apple
Macintosh II A/UX work stations
next week, the compahy’s student
representative said Thursday.
Josh Shipsey, a junior electrical
engineering major and Apple stu
dent representative, said AaeM is the
First scnool in the state to receive
these systems, which use both Apple
and UNIX operating systems.
The computers will be eouipped
with four megabytes of ranoom ac
cess memory, equal to approximately
2,000 typed pages of information,
and an oO megabyte hard disk for
permanent storage, equal to about
40,000 typed pages of information.
A byte is a basic unit of informa
tion in a computer —> one byte of
memory stores one charater of in
formation.
The computers are scheduled to
be put in 218C Zachry next week,
Shipsev said. He said an exact time
hasn’t been set because the comput
ers must be given a test run for a few
days. The lab will be dedicated on
Feb. 8.
The work stations also include
color monitors and two LaserWriter
II NT laser printers will be available
for use, he said.
A spokesman for the Micro Com-
E uter Center in the MSC priced the
(acintosh systems, without the hard
disk drives, at $6,000 each and the
laser printers at $3,408 each.
Shipsey said Apple donated
$250,000 for equipment and about
$120,000 was received from other
donors for software.
He said the terminals will be used
in graduate and undergraduate elec
trical engineering courses but would
not estimate how many classes would
use the stations.
The terminals will be open to all
students and will be a part of the
current VAX system, he said.
Shipsey said the software for these
terminals will greatly help electrical
design students, especially a com
puter aided design program by
Douglas Corporation The program
allows circuit board design and pro
duction time to be cut from two
weeks to two days, he said.
Also available is Mac VLSI, an
Apple form of large scale integra
tion, Shipsev said. Because energy
cannot be sped up. computer reac
tion time can only be increased by
decreasing the distance between the
memory locations. VLSI technology
does this by putting more informa
tion on a single microchip. The Mac
VLSI is similar to Magic software in
the UNIX system, he said.
Several other software packages
could possiblv be used, Shipsev said,
but they have not been confirmed
yet.
He said the department and
Apple is hoping for feedback on the
computers from users.
"Student and faculty feedback is
really important to us,” he said.
“We’re especially trying to get fac
ulty feedback. Show us what you can
do with it."
Companies find donations
can bring increased profits
By Holly Beeson
Reporter
Companies are discovering that teaming up with
non-profit organizations can increase sales and enhance
brand or corporate image.
Research by Texas A&M marketing professor Dr.
Rajan Varadarajan and doctoral student Anil Menon
has shown how successful this relatively new marketing
tool can be.
■ “Cause-related marketing, as it is called, is a phenom
enon of the ’80s," Varadarajan said, “even though it has
been practiced by some companies for more than 25
years.
Procter 8c Gamble has been using cause-related mar
keting for nearly nine years. They donate 10 cents to
the Special Olympic^ for each manufacturer's coupon
redeemed by consumers.
“Today, any firm engaged in the marketing of pack
aged consumer products, particularly the frequently
purchased items, is involved in cause-related market
ing,” Varadarajan said.
One reason firms are using this new marketing tool is
to gain brand difteremiation.
‘ The company may tilt the consumer’s brand choice
in its favor wben there is not much intrinsic differentia
tion between products," Varadarajan said.
In most situations, he said, a company is unlikely to
engage in cause-related marketing unless it w ill be ptol
liable. He said highly visible causes are more likely to in
terest a firm because there's a better chance for media
visibility and positive publicity. ,
“It is designed as a win-win situation,” Varadarajan
said. “Both the firm and the cause benefit.
“There is a contract between the non-profit organiza
tion and the firm, which ensures a positive outcome for
each.”
Consumer reaction is also positive, he said.
American F.xpress Co. increased usage of its card by
almost 30 percent when they offered to donate a penny
toward the renovation of the Statue of Liberty every
time a customer used the charge card and a dollar for
each new card issued.
“Perhaps consumers are motivated because they
think the company is acting in a more socially responsi
ble manner." Varadarajan said.
Universities also benefit from cause-related market
ing.
A bank near Pennsylvania State University offers
Visa and MasterCard to its students, f aculty, staff and
alumni. The bank contributes a certain amount of
money to the university each time a transaction is made.
jiyping
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[TONIGHT!
THETA CHI
66
Back To School
Blowout!
33
Brought to you by the same people who bring you
T-N-T every semester!
RVHou
ll ■ J M*m (BYOB)
Featuring
The Live Band
ALIEN
We’re Having A
PARTY
ex ^
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THETA CHI FRATERNITY
Fit 20th “Back to School Blowout 8:30
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'Closed invite only **Closed coat & Tie
1800 W. 28th St.
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