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Wednesday, December?, 1988
The Battalion
Pages
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Seniatech’s SlOOn
unding until the pi
hamber says pre-game promotions
For Hurricane Bowl proved successful
By Sharon Maberry
Staff Writer
A pre-game public relations push
I brought fewer people to the Hurri-
Icane Bowl than were origanally set
I to attend the A&M-Alabama game,
ibut the Bryan-College Station
[Chamber of Commerce still calls it a
I success.
I A capacity crowd of 72,387 was
[expected for the Sept. 17 game, but
I only 59,152 attended the Dec. 1
I match-up.
The Hurricane Bowl was marked
by special activities before and dur
ing the game in an effort to build ex-
Jcitement, increase attendance and
I regain lost revenue for local busi-
™ nesses.
The Texas A&M-Alabama foot-
Iball game, originally scheduled to be
layed Sept. 17, was sold out and all
otels were full at that time, said
[Anne Bell, director of the Bryan-
ICollege Station Chamber of Com-
Imerce Convention and Visitor Bu
reau. Many hotels were forced to
turn away Texans fleeing Hurricane
Gilbert.
Bell organized the Hurricane
Bowl activities after receiving several
phone calls from residents inter
ested in making the postponed game
nsomething out of the ordinary, she
[said.
“We wanted to help boost atten
dance at the game (on Dec. 1),” Bell
said. “The reason we (the Conven
tion and Visitor Bureau) are funded
by the city is to help things like city
tourism. This was right in line with
our purpose.”
Bell began working to make the
game a special event. A group of five
or six people eventually became a
steering committee of 60, she said.
“We experienced committee work
at its best,” Bell said. “I think we had
some positive promotional activ
ities.”
Bell’s committee organized,
among other things, the skydiver
who brought the game ball to Kyle
Field, the halftime fireworks show
and the hot-air balloons at the south
end of Kyle Field.
The city of Bryan sponsored the
skydiver, the Bryan Coca-Cola/Dr.
Pepper Bottling Company spon
sored the fireworks and the balloons
were already in town for the Texas
Championship Balloon Race.
“It was not a major financial in
vestment (for the Chamber of Com
merce),” Bell said. “It was primarily
a big investment of time. Our ex
penses were in the Hurricane Bowl
caps given to the football teams.”
Bell said the public relations activ
ities were successful because the
mass media helped advertise the
event.
“A lot of people in the media are
big A&M fans and we know who
they are,” she said. “We sent press
releases to them.”
The Hurricane Bowl Steering
Committee included A&M Student
Government Senators Beth Am
mons and Michael Kelley.
Ammons formed a Hurricane
Bowl Committee of about 20 stu
dents, she said. That committee
helped organize promotion of the
game on campus.
“We were in the MSC Nov. 29
through Dec. 1 passing out hurri
cane tracking charts,” Ammons said.
“We also helped find the skydiver
and fireworks. We were mainly try
ing to get the students excited.”
Ammons’ committee also spon
sored the Spirit Sign Contest. Partic-
" ipants’ signs were hung on the north
gates of Kyle Field.
A spokesman from the University
of Alabama Sports Information De
partment said the Hurricane Bowl
activities were done tastefully and in
good humor.
Vehicle thefts increasing,
owners should take notice
AUSTIN (AP) — The vehicle
theft rate in El Paso County in
creased a “staggering” 96 percent
during the first six months of 1988,
while Dallas County thefts rose
about 11 percent compared with the
same time last year, a spokesman for
Texas Action Council on Theft said.
There were 2,296 El Paso vehicle
thefts and 13,485 Dallas thefts, Jerry
Johns, chairman of public affairs for
the council, said Tuesday.
El Paso and Dallas lead the state in
the number of vehicles stolen, Johns
said in a statement. Some sections of
the state recorded modest declines
in vehicle theft, he said.
Vehicle theft in Dallas cost more
than $134 million in the first six
months of 1988, while it cost $23
million in El Paso, Johns said. The
figures are arrived at using an aver
age vehicle cost of $10,000 each, he
said.
“Most of the vehicles stolen seem
to be disappearing from shopping
centers, office complexes, hospitals
and other public areas,” he said.
The “best deterrent” to auto theft
is installation of an anti-theft device,
Johns said. He also recommended
that drivers park in well-lighted
areas, put valuables in the trunk,
lock the car and pocket the key.
Photo by Ed Thomas
Whatever floats your boat. . .
Will Nelson, a junior construction science major, tests his final project
of the year for sea worthiness at the research park Sunday.
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