Monday, September 5, 1988/The Battalion/Page 3
State and Local
Death count
now includes
two students
Associated Press
■Two Baylor University stu
dents killed early Sunday when
their motorcycle collided with a
car are among 13 fatalities in the
long Labor Day holiday weekend
traffic death count conducted by
the Texas Department of Public
Saiety, officials said Sunday.
■Baylor student Ronald Hugh
M< rris, 21, of Conway, Ark., and
Eli'abeth Lynn Munson, 20, of
Houston, were killed on Loop
340 about 1 l /i miles east of Robin
son in McLennan County, said
Tom Mobely, spokesman for the
Ttxas Department of Public
Saiety.
■Morris and Munson were rid-
jm; on a motorcycle about 1:15
a.m. Sunday and changed lanes
in front of a passing car and got
run over, he said.
(The DPS has estimated that as
Iny as 35 lives will be lost before
fatality count ends at mid-
ht Monday.
The tally began at 6 p.m. Fri-
k
ID
Negative ads expected to increase
Political debates center around personal issues
Associated Press
— The most negative political ad
vertising campaign ever is likely this
fall from two presidential candidates
who are close in the polls, close on
the issues and far from shy about
going on the offensive.
Students of political advertising
say. media drives by the George Bush
and Michael Dukakis campaigns are
likely to begin on an upbeat note.
But viewers shouldn’t expect sun
shine and roses on the air.
Critical ads ranging from mild
comparisons to outright blasts are
planned by independent groups and
the two parties.
The candidates are expected to
follow suit closer to November with
their own critical ads.
Ultimately, the race will be the
most negative in the history of TV,
predicted Kathleen Jamieson, a LJni-
versity of Texas professor and au
thor of two books on political com
munications.
Democrat Dukakis and Republi
can Bush both scheduled traditional
Labor Day week media assaults, with
at least one of them employing a soft
sell as the campaign season lormally
begins.
“Our plan is to be on the air with
ads about Michael Dukakis’ record,”
Dukakis spokesman Leslie Dach,
said. “The major thrust of the First
wave will be cutting taxes, balancing
budgets, putting people to work,
cutting crime and taking charge of
our economic future. Those are ads
that George Bush can’t make.”
The Bush campaign is more close
mouthed about its plans, although it
has been reported that a three-week,
$1 million TV campaign will start
this week in California.
“We’re firm about not discussing
any media buying strategy or any
creative strategy,” Sig Rogich, Bush’s
director of advertising operations,
said.
Rogich refused to comment on a
report from campaign sources that
media adviser Roger Ailes has taped
ads attacking Dukakis’ defense ideas
and interviewing a Maryland couple
victimized by Willie Horton, a Mas
sachusetts prisoner furloughed un
der a Dukakis program.
At least one independent group
plans a $540,000 assault on Dukakis
“The major thrust of the first wave will be cutting
taxes, balancing budgets, putting people to work, cut
ting crime and taking charge of our economic future.
Those are ads that George Bush can’t make. ”
— Leslie Dach
spokesman
via national cable networks starting
Tuesday, according to the Washing
ton Post.
The two 30-second ads produced
for Americans for Bush charge that
Dukakis is soft on crime and crimi
nals. One cites the weekend prisoner
furlough program and Dukakis’ op
position to the death penalty; the
other focuses on Horton.
Dach says Dukakis plans to coun
ter such attacks with ads touting his
effective crime-cutting record in
Massachusetts.
But he said plans could change,
depending on what comes out of the
Republican camp.
Some relatively negative ads are
coming from the Democratic and
Republican national committees,
which are running multimillion-dol-
lar generic media campaigns de
signed to promote party themes and
accomplishments.
The GOP just completed a $4 mil
lion TV ad campaign that involved
three spots running for two weeks in
every state.
The ads claim Americans have
known only peace and prosperity
under Republicans, so why change?
The DNC, financially equipped to
run its first major generic campaign
this year, bought $75,000 worth of
Texas airtime for a quick coun
terpunch to the initial GOP ads and
this week embarks on a $1 million-
plus generic ad campaign in seven to
12 swing states likely to include Cali
fornia, Illinois, Ohio, Pennsylvania,
Missouri, New Jersey, Iowa, Wiscon
sin and Texas.
By the time the Bush-Dukakis
campaign ends, Jamieson said, neg
ative TV advertising should surpass
the high-water mark set during the
bitter 1964 Johnson-Goldwater bat
tle, the most negative to date.
Observers cite a number of factors
in explaining why they expect a
nasty TV campaign:
• Attack ads were a major feature
of both party’s primary contests this
year, providing both precedent and
raw material.
• Bush and to some extent Duka
kis are already giving very tough
speeches, and advertising tradition
ally is more negative than speeches.
• The candidates are neck-and-
neck in the polls, giving them both
an incentive to go negative.
• Neither candidate is partic
ularly well-defined, making it imper
ative that every attack be answered
by a counter-attack lest voters get
and keep the wrong idea.
• Both candidates are relatively
centrist, with few significant differ
ence’s on issues. “If you don’t have
broad issue disagreements, then you
concentrate on the personal,” said
Larry Sabato, a University of Vir
ginia professor specializing in elec
tion media, polling and direct mail.
^Community gets computer for cerebral palsy victim
' ' ■ALESTINE (AP) — Lori Campbell is a
■ight-A student. She does her homework
round :Boon as she gets home from school. She’s
< Bady talking about college. Her class-
, 0 |, mates and teachers adore her.
'rB'he difference is that Lori, 9, can’t walk
jf talk because she has cerebral palsy, a
,os e ' rBdition resulting f rom loss of oxygen to
jB brain-
em hadB)espite her disability, Lori has overcome
>n apjvBt of odds. When she was eight months
k kissintB one doctor said she would never he
to uoydnng.
B'fhe first therapist that we were seeing
.i/eand*py| ei . lo i ( j me ‘She’ll never crawl. She’ll
jortant Bei be able to use her hands and she’ll
>1 the nBer be able to use her feet,’ ” Lori’s
m cha tno her, Pam Jones of Elkhart, said,
ibout iBher die pessimistic prognosis, Jones
heek svB
took Lori to a neurologist she had worked
for before Lori was born.
“He told me not to let anybody put a
stopping point on her,” she said.
The family took his advice and Lori has
exceeded all expectations.
“She learned how to crawl,” Jones said.
“She learned how to sit. She can feed her
self. She can dress herself, and she can go to
the bathroom by herself.
“As far as any limitations in her future, 1
don’t see any because she’s just going to
make progress. She’s very hard-headed, de
termined and independent. She tries any
thing she thinks anybody else will try.”
The community helped Lori jump her
last hurdle: a sophisticated computer to
help her communicate and do schoolwork.
Her family is not poor, but could not afford
the $4,500 communication aid that thera
pists recommended.
The Palestine Kiwanis Club donated
$1,000 and set up a special bank account,
encouraging individuals to round out the
balance.
Palestine firefighters and police officers
raised almost $700 for the fund in a charity
basketball game earlier this summer.
Less than a month after the account was
opened, it contained almost $2,500. Then a
miracle happened. Tammy Mays, a com
puter consultant living in Elkhart, offered
to donate the Word Plus Equalizer. The
$2,500 already raised was designated for
badly needed software and a printer.
Kiwanis Club president Dick Terry orga
nized the Lori Campbell Fund and said he
was concerned at first about reaching her
goal.
“I think this is a demonstration of what
can be done in a small town when everyone
pulls together,” Terry said.
Jones recalls surprise and excitement in
the family when Terry told her the com
puter had been donated.
“I couldn’t believe it and I still can’t be
cause it’s a godsend — an answer to all our
prayers,” she said.
Lori and her sister, Amy Jones, 6, were
excited too. “Lori was giggling. Me and her
were,” Amy recalled.
Lori’s father is Bobby Campbell of
Frankston. Her stepfather, Joe A. Jones,
works for Bill Hardy Tractor Sales in Slo
cum.
Lori had started out four years ago with a
less-sophisticated lapboard that she has now
outgrown. Her new computer has changea
ble software that can advance along with
technology.
Lori uses the computer to communicate
and do homework. While mother and
daughter have a special communication
and do not always need assistance, if some
one were to meet Lori for the first time,
they probably would not understand her
unless she “talked” via computer.
The new computer, equipped with a soft-
spoken child’s voice, has a voice synthesizer
and a viewing screen so she can see what
she writes before it is printed.
Jones said a speech therapist had told her
after Lori got her first computer that most
kids with cerebral palsy don’t learn to read
above the second-grade level because they
can’t pronounce the words.
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Rudolf Nureyev will dance
just a few
places in
America
this year.
raB One of
them is
Rudolf Piureyev is one of the greatest, and certainly most
famous ballet dancers of all time. Since his world-rocking "leap
to freedom” from the Soviet Union in 1961, he has electrified
the world of dance, fie has danced with all the world's great
companies, including the Paris Opera Ballet, which he now
directs.
MSC OPAS 16 will present Rudolf nureyev and Friends, the
Paris Opera Ballet, as just one of the seven great performances
on this season's Music Series. In addition to his performance
here, he will host an informal reception after the MSC OPAS
performance.
Only OPAS 16 season ticket holders will be guaranteed tickets
to this sure sell-out. Don't wait for single tickets and miss this
rare opportunity. OPAS 16 season tickets are now on sale for
the Music Series, and for the Theater Series, which will bring
six hit Broadway performances including My One and Only'and
A View From The Bridge'. Order yours today.
Tickets on sale at the MSC Box Office, Rudder Center,
Credit card order by phone 845-1234.
This season we bring you the world.
MSC Opera and Performing Arts Society • Memorial Student Center of Texas A&M University
Dillard's is pleased to announce
the formation of the Fall '88
College Advisory Board
The Dillard's College Advisory Board is being formed with
the intention of developing a direct communication link
with the Texas A&M University student body. Our goal is
to use this feedback in a constructive manner to better serve
the student customer.
Applications are available for college men and
women at Customer Service and are due Sept. 13.
Contact Pam Johnsen at 764-0014
Dillard's
POST OAK MALL, HARVEY ROAD AT HIGHWAY 6 BYPASS, COLLEGE STATION