Page 6/The BattalionTuesday, February 2, 1988
Battalion Classifieds
Call 845-2611
ROCK & ROLL and MOVIE
POSTER SALE
ALL THE LATEST POSTERS
Roll and Roll:
U2 Pink Floyd
The Cure New Order
REM other British bands
Mon.-Thurs, Feb. 1-4, 9:30-5:30
Friday, Feb. 5, 9:30-4:00
MSC Hallway
C STREET
by JON CALDARr
urn got ft Dumv
FOR OffULLL UILD.
um cor m
m mimLLY ftu/m
mat top mo you
^ mom. sigh m
DUST BLftNOm
m-up Ih swrmM
utth tw smm
to on ft/fii-npomm
O
MSC
Political
Forum
"What in the hell is going on?
I thought we were winning
this war?"
Walter Cronkite,
after hearing of the Tet Offensive,
January 30, 1968
Vietnam Today
Dr. Terry Anderson
A Lecture and Slide Presentation
February 3*7 :'30
Rudder Theater
dir
Waldo
by Kevin Thom
BOX .3ORLY .
IS MAD ABOUT
SOMETHING!/OH, HE'S
JUST HOT
USED TO THE
EQUAL RIGHTS
WOMEN HAVE
NOWADAYS'
HE'S GOING TO THE
BARBER SHOP FOR
SOME "MALE BONblNG."
Warped
by Scott McCulli
OUR FIRST 5T0P IN THE.
WRPD TOUR IS WITH
MERRITT JENNINGS,
WRPD'5 NEW5AMCH0R.
HE ALSO HAPPENS TO BE
N\1 SHV SOT FRIEND.
HEY, HANDSOME, HOW YOUT
A KISS?
OH, COME ON, IT3 OA/LV
THE NEWS. SAY, CAMERA
TEXAS’ OLDEST AND PROUDEST
WARGAMING CONVENTION
FEBRUARY 5, 6, & 7 th 1988
ONE, GET A SHOT OF
CAMERA TWOS TELE
PROMPTER FOR AWHILE.
FEATURING A FREE TALK BY SPECIAL GUEST:
LARRY BOND
CO-AUTHOR OF RED STORM
RISING
AND DESIGNER OF HARPOON
Few physicians use right
to advertise for patients
(Feb. 6 at 2:00 pm in room 601 Rudder)
For more information call: (409) 845-1515
or register in Room 206 MSC
after 3:00 Friday
By Marcena Fadal
Rcfxartcr . T «
In 1982, the Supreme Court ruled
that the American Medical Associa
tion must allow its members the
right to advertise, but physicians still
are reluctant to market their serv
ices, Dr. Stephen McDaniel, asso
ciate professor of marketing at
Texas A&M, said.
McDaniel did a study to see to
what extent physicians would adver
tise.
He randomly selected 75 newspa
pers from across the United States
and checked them for physician ad
vertisements.
“I looked through each one of the
newspapers at two different times,”
McDaniel said.
“I looked through every page, ev
ery part of the paper to see if I could
find any kind of physician adverti
sing,” he said.
Contrary to McDaniel’s expecta
tions, he found less than one adver
tisement per paper.
“There has been a lot of history of
American Medical Association and
medical doctors having an anti-ad
vertising attitude,” McDaniel said.
“One reason is that advertising
has been viewed as being unprofes
sional,” he said.
A common belie! among physi
cians is that a good doctor should
not have to advertise his services, he
said.
“Another reason is that physicians
believe if they advertise, they will
have to raise their prices,” McDaniel
said.
“Studies have shown that not only
does advertising create a better
product, but it also reduces prices,”
he said.
But reduced prices may end up
meaning reduced quality, McDaniel
said.
“You do have a market of
who want the lowest healthcare
can receive,” he said.
“Maybe the quality isn't
be as good,” he explained."
be sort of a mass approach wi
of waiting in line. You may be
venienced, but the price is low"
However, specialty advertising!
the form of pens, pads of papetij
balloons imprinted with the phi
cian’s name, is a common area off
vertising doctors employ w
luctance, he said.
Advertising will not save
product that is not already
McDaniel said.
He said the effec ts of advert®
were summed up best by Bill B
bach, who founded BBDO, a I
advertising agency.
“Advertising will only.jhakes#
product fail faster,” McDaihJ
quoted Bernbach as saying.
Bush dismisses hopefuls
as ‘creatures of Congress
(AP) — Vice President George
Bush said Monday that he was better
qualified for the White House than
rivals he dismissed as “creatures of
Congress,” and Democrat Bruce
Babbitt criticized six-term Rep. Rich
ard Gephardt as a “lifelong Wash
ington insider” trying to run against
the establishment.
In the paper chase, Bush and Sen.
Bob Dole each picked up $6.3 mil
lion during the last quarter of 1987
— more than many of the candidates
collected all year.
Meanwhile, another contender
for the Republican nomination, Pat
Robertson, accused the Bush cam
paign of Watergate-style dirty tricks
in the wake of the Michigan conven
tion. The former television evangel
ist’s supporters cried foul after Bush
captured a lion’s share of Michigan’s
delegates over the weekend.
“The things that are being said,
the anti-Christian bashing that going
on by the Bush forces, such things as
calling evangelicals cockroaches, as
calling evangelicals fascists and Na
zis, putting out literature with Mr.
Bush’s picture on it saying ‘keep
these fundamentalists out of the
party,’ Robertson told a news con
ference in Washington.
“There’s been some really raw
stuff going on and I thought we
were past that after Watergate,” he
said.
Bush slammed members of Con
gress, his main target obviously
Dole, during a speech in New
Hampshire.
“Six of the 13 people running for
president are creatures of Con
gress," Bush said.
“I’ve run an essential government
agency. I made more decisions^
ning the Central Intelligtfj
Agency ... in a week than 1 d
four years as a congressman I
1 exas,” Bush said. He said me^,
of Congress lack leadership^ 1 ]
quoting an old line, “It’s hardw®
up to a leader who has hisearw 1 ]
ground.”
Bush’s count was off by one 1
the COP candidates, Dole and-'j
York Rep. Jack Kemp are curt
members of Congress and Pe |fi
Pont is a former House member
the Democrats, Cepharc,
Sen. Paul Simon, TennesseeSenJ
bert Core Jr. are sitting:nienuk
and Cary Hart is a former sen#]
Earlier in the day. thevice|) rC
dent appeared on NBC’s "T ,)l
show and was questioned $
about his role in the Iran-Contnj
fair.
for County Commissioner Precinct3
the l
Pol. Adv. pd. for by Bob Tountas, Treas.
Ande
diff <
J’ 96 6, he
|f e levei
| ,n 1987,
an d to si