Wednesday, January 13, 1988/The Battalion/Page 3
State and Local
to
iert
'Aggie bar 7 may provide
sweet deal for University
By Mary-Lynne Rice
Staff Writer
For loyal Aggies, other Texas
A&M fans, or simply the hungry,
there is a new A&M souvenir of sorts
the “Of ficial Aggie Bar,” a choco
late, caramel and peanut confection.
Michigan-based University foods,
which is officially licensed by A&M’s
administrative services office to use
distinguishing A&M marks, pro
duces the candy bars in maroon and
white wrappers decorated with the
A&M logo.
University Foods also produces
‘official” candy bars for more than
200 other universities across the na-
e doe don, including the University of
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Texas and the University of Hous-
:on.
The candy bars, sold so far
hrough Circle K stores, have sold
veil in Houston, said Barbara An-
lerson, a Circle K regional office
"nanager.
“It’s a clever marketing program,”
she said.
But the bars have yet to reach Col-
t ege Station, said Barry Nelson,
^M’s administrative services man-
•elp. iger. Local Circle K stores expect
ccs,h ihipments soon, said Tom Brown,
manager of the Circle K on Highway
21.
The only money A&M has re
vived from the licensing agreement
s $100 in royalties, Nelson said.
n
“ If they think they can
make the sales and in turn
benefit the school, we’re
all for it. ”
Barry Nelson, A&M
a drninistra tive services
manager
“As for sales to date,” Nelson said,
“there have been none.”
But Douglas Darling, University
Foods’ vice president for marketing,
said the university candy bars have
sold successfully in other areas of the
country and he expects the 3-for-99-
cents Aggie Bar to gain popularity.
As sales are made, Darling said,
A&M will receive royalties totaling 7
percent of the sales. That revenue
will be used to support student orga
nizations, Nelson said.
A&M’s prominence among uni
versities was a strong factor in decid
ing to produce the Aggie Bar, Nel
son said.
“A&M being one of the leading
schools in the Southwest Confer
ence, they (University Foods) saw it
as a marketable item,” he said. “And
if they think they can make the sales
and in turn benefit the school, we’re
all for it.”
He said A&M had no reason to
deny University Foods use of A&M
marks, but the administrative serv
ices office does make sure the marks
are used properly.
“Basically that’s what we look at,”
he said.
University Foods originated the
concept of producing university
candy bars in 1985, testing response
at two state universities.
“We’re a small company, and we
started basically in our own back
yard,” Darling said.
And although the company now
serves hundreds of universities, Dar
ling said it company initially had
poor marketing techniques.
“They had no idea of timing,” he
said. Some contracts were arranged
in September, and the candy bars of
ten would not reach the universities
until well into the football season,
the biggest selling time for the candy
bars.
He said 70 percent to 75 percent
of potential sales were lost by miss
ing several football games.
Although the Aggie Bar was not
available for most of the A&M foot
ball season, it arrived in Houston in
time for the Cotton Bowl. Anderson
reported brisk sales of the Aggie
Bars at Houston Circle K stores.
“We^didn’t order many — with a
new product, we usually don’t flood
the market,” Anderson said. “But
obviously they are selling really well,
so we will probably make more or
ders.”
Court OKs San Antonio sign ban
iju
T Y SAN ANTONIO (AP) — San An-
UjJg ;onio officials may continue a ban on
new portable advertising signs in the
:ity, the Supreme Court ruled Mon-
pay.
I The court, without comment, re
jected arguments that the city ordi-
pance violates the free-speech rights
bf those who supply and rent the
^ ~ ftigns.
rt* ,ys 'Y The city adopted the ban in 1986
111 d fcut it permits portable signs up be
fore Sept. 22, 1985 to remain in
place.
The ordinance says the signs are
“not consonant with aesthetic values
of the community” and “present
unique safety problems.”
A federal judge in 1986 issued a
preliminary injunction barring the
city from enforcing the ban. But last
July the 5th U.S. Circuit Court of
Appeals threw out the injunction.
The appeals court noted testi
mony that there are many non-por
table signs in San Antonio that are
eyesores. But the appeals court said
city officials should be accorded de
ference in deciding what to do about
visual blight.
It said the ban was not too sweep
ing, adding, “There are ample meth
ods of communication that are avail
able as alternatives to portable
signs.”
The Beehive
brings 'em bacR.
Return with us to those thrilling days of yesteryear: the 60s. The MSC
Opera and Performing Arts Society presents 'Beehive”, Monday, January 18
at 8:00 p.m. in Rudder Auditorium.
With their giant jukebox behind them, these six women revive the
greatest songs by the hit female groups of the 60s. from the Supremes to
Janis Joplin, Beehive brings 'em back.
There are still a few good seats left. Buzz the box office to order your
tickets. Don't miss the surprise hit of this year's OPAS season.
MSC Box Office • 845-1234 • Dillards Ticketron
VISA and MasterCard accepted.
MSC Opera and Performing Arts Society
’fc'lcrmirial Student Center • Texas Alir'l l imersitv • Bos .11 • College station TSTTH-U 'XtHI
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We encourage students who are receiving a Bachelor’s
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Call Battalion Classified
845-2611
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