We know that a
cheap calculator can
cost you blood, sweat
and time.
Investing in a
Hewlett-Packard cal
culator, on the other
hand, can save you
time and again.
HP calculators not
only have better func
tions. They function
better. Without stick
ing keys and bad
connections.
Through October
31, you can get the
cream of the calcula
tors at a non-fat price.
We’re cutting $10
off the HP-12C. That
buys you more built-
in functions than any
one else’s financial
calculator.
And we’re giving
away a free Advantage
Module, a $49 value,
with every HP-41
Advanced Scientific
calculator you buy.
This 12K-byte plug
in, menu-driven ROM
was designed spe
cially for students.
So drop by your
campus bookstore and
compare HP calcula
tors with the rest. By
midterm, you’ll see
what a deal this is.
FREE $49 HP-41
ADVANTAGE MODULE
with purchase of HP-41. Pur
chase must be made between
August 15, 1987. and October 31,
1987. See your local HP dealer
for details and official redemp
tion form. Rebate or free Mod
ule will be sent in 6 - 8 weeks.
OR $10 OFF AN HP-12C.
I I
HEWLETT
PACKARD
©1987 Hewlett-Packard Company PG 12703
ALL RECORDS
THURSDAY AND FRIDAY ONLY
OPEN TIL MIDNIGHT
$2.00 OFF ALL $14.99 AND UP CD'S I
Unffwrstty Drffvo - N«xt to McDonalds
72S-B Unlvorslty Drive
•46-1741
Page 10/The Battalion/Wednesday, Septenm i 9,198
Resistol compa
survives hat crc%ci<
flourishes in trad(| :)e
At\d many employees have be-
''"'W: MANAMA
GARLAND (AP) — A1 Luiz says
he’s glad the urban cowboy craze is
over.
“Our business is not like it was
during the crazy years,” he says. "It's
back to normal."
For Resistoi, a leading maker of
cowboy hats, the late 1970s and early
1980s were hectic and heady times.
Everyone in the country wanted
to wear a cowboy hat, says Luiz, vice
president for manufacturing. And
Resistol was tfie cowboy hat that
John Wayne and Lyndon Johnson
wore. Today it is the hat of choice
for Ronald Reagan and "J.R. Ew-
ing.”
The company’s 50-year-old sub
urban Dallas plant was on douhlr
shifts trying to keep up with a de
mand that was almost twice that of
today’s annual 500,000-hat produc
tion.
Finding enough materials — the
beaver, rabbit and wild hare skins
that go into felt hats and the woven
imported forms that are shaped into
straw hats — was difficult, Luiz says.
He says the quality that makes Re-
sistol the headgear of choice among
real Texas cowboys probably suf
fered during that time, too.
Originally developed by a Texas
immigrant from New York City in
the 1930s and marketed as “the most
comfortable hat ever made" with a
“sweat-proof” band, this Texas icon
fell on hard times for a while when
the urban cowboy era ended.
“When it died, it died suddenly,"
Luiz says. “It was like somebody
turned off the light. It really hurt us
for a long time."
But after the company's Western
store customers sold down theit
overstocked inventory, Resisiol was
back doing what it does best, serving
its core group — the working cow
boy.
It is found in thousands of U.S.
Western stores, racked under the
roofs of tens of thousands of pickups
driven by working cowhands, and on
the heads of hundreds of thousands
of spectators at rodeos across the
West.
“The guy who makes only about
$100 a week wot king on a ranch w ill
go out and pay two weeks’ salary for
a good beaver Resistol," Luiz says.
“The people who know Western hats
will always buy a Resistol."
Ranging in price from about $45
for a summer straw standard to
$5,000 for the top-of-the-line chin
chilla felt version, Resistol hats are
made to order on decades-old ma
chinery at the sprawling Garland
plant.
“None of these machines has been
made in 25 or 30 years and some of
them are much older than that,”
Luiz says.
Resistol has its own machine shop
to fabricate parts to repair those ma
chines, as well as its own print shop
with more than 45,000 separate cus
tomer dies, he says.
It also has its own fur-cutting fa
cility in Newark, N.J. — a port loca
tion to receive imported skins from
Canada, Europe and South America
— and a fur-forming plant in Long
view where a water supply is plenti
ful.
| in het 8 said its war pi
h( | I ! ' Tuesday nigl
land oil term
I uiz says in the Persia
--'•in-sisv fore a U.N. {
1 ^ |,u ' gio'>
The offici
said two “la
— HV' 4 ' usual!
identity the v
ll $1U() j net! independent
<>n ,t much will;*™!: {hv u ''
, fjgpf.
jllil PO\ ' week' Jlraq’s ann<
, r the number
since Aug. 2d
7 ‘he I« ' WpU jpefore the
?T S v
U.N. cease-f
buy a Resistol.
4/ L
vice presm
nnwafsai
A/c
on i
' I
lv 1900s.
1917, the Roinicfove
hat renovation shop WASH 1 \ (
Dallas. In l! 1 :. 1 ->•..•• Vice Preside
cei\ed a stre
Lt. Col. Olive
man of the b
• u laic • to resupply C
' d m.i. lime part' gua but tin
vet the firm, reiu: according to
menls made |
itfi S HKl.uuu incapiu One Bush
|uck began marleiif^unuel J. Wa
a ran teed i idem was not
I fi’’ pm i a group of c
Byer-I
ness w
Rol
allow
But Lutz
who know
sistol.”
Rolnick
downtown
in Garlan
boomed, at
producing«
In 1968,
Koret
'■•pan' unsavory co
a t with tin charging the
mate and supplies
tion was unj
ture.”
Although ll- y The words
iKTicnU; tras" appear i
the i Bush by his st
i ...I head-to pose of a me
wet e to have
, pli, Mo, Felix Rodrigt
dui ko fore the Iran
ilk alxiut ihi public last yea
But Wat so
Bush’s nation
to sav am.: the congressic
has the tigating cor
iu.si geneiii statements tal
i ist gets nfft it is a mystery
thing lie got into the d<
stetson.” leased Tuesc
itet ates ti: scripts of theii
i stern hats: The memo
identifies Rod
Ci
d C
by 1953 he
illion hats aw
othing mart
trnia boughi®
md in 1979, Led
sure based Koret
ael of RichtiiCo?
obo
DS.
n r og r
Compa
:ol rep
Up to 150,000 gallons of water
are
sistol ha
t except in a Westertj
used daily in the process that c
on-
he said.
“Most of the better
verts fur into the shaped felt foi
rms
stores at
e exc lusively Resists
that are shipped to the Garl;
and
The <
company is active8]
plant to be made into finished h
ats.
promoti
on, and it lias
Luiz says.
strong t
ies with the enteH*
The woven forms that are m
ade
industry
. Rolnick put Resisi 11 '
into straw hats are imported dire
ctly
map by
convincing movie k
from South America, chiefly
Ec-
Wayne ;
md Glenn Ford A
uador, Luiz says. The weaving pi
hats.
ess, he says, can take half a day f<
Dr a
“Thei
e’s some romance
standard straw hat to as long as
six
hats, an<
1 that’s part of the K
weeks for a fine Panama.
business
,” Luiz says, notiif
Resistol also makes a wide var
iety
fitted L
inda Gray and W
of dress hats in Garland. “About
the
man for
their “Dallas" head?
only kind we don’t make are
top
took Bo
Derek on a plant
hats,” Luiz says.
she pic
ked up her spe®
He says the plant’s inventory
in-
bowler.
eludes about 8,000 different trim
While
■ Resistol is intern®
WASHING
: l!i,i ,k|11 who visited a
they were um
the 1972 An
a v has kepi p ra j se( l the S
strong tl 1 : secret facility.
“This was a
They spent
a superpower
The Reaga
dar is designe
The Soviet:
items and more than 2,000 separate
hat styles.
The 400 or so employees in Gar
land are paid on a piecework basis
used throughout the garment indus
try in which the more a worker pro
duces, the more money he makes,
Luiz says.
The Resistol workforce is stable,
procuring its materials, ip:5
generally is confined to it 1 ’
States, Luiz says.
That could change tp [l |
ownership.
“There’s no telling yfl' l|, l
Joel will do,” Luiz says,
strongest marketing man"
with Resistol in recent hisC
Tyler football playe
struck by lightning
during daily practic
TYLER (AP) — A high school
football player was struck by light
ning on Tuesday afternoon and was
taken immediately to a nearby hospi
tal, officials said.
A hospital spokesman said Micah
Zapata was listed in critical condi
tion.
Zapata was practicing about 3:20
p.m. with the junior varsity of Tyler
Robert E. Lee High School when
coaches and staff began to worry
about the weather conditions.
Coaches ended the practice and
told players to get inside when a bolt
of lightning struck in the area of the
practice field.
But another bolt struck
practice field before the i
could get to the dressing roe-
officials said. J
It was the second bolttK
pata, they said.
Six other team players wty
to Tyler’s Medical Center!
after they complained of
headaches following the li(|
strike.
The players were held fo (
vation.
Officials said there were
parent storms in the area be 1
lightning struck.
BU
11