State and Local
has advaniaj t
ubliminals draw large crowd
Lthor says most national ads contain 'hidden persuaders'
By Daniel A. La Bry
Reporter
ale around A
cause.'
)f those pwjj
and v
^^ Ier 3 ^ | x was the hot topic as Dr. Wil-
a friend fir’B Bryan Key amused and con-
Richardsor, |M a P ac k e h room of over 350 cu-
tearbook di H stu< ^ ents an( ^ faculty members
. Li Wednesday night.
or my releast H e v presented a slide show of a
K variety of national advertise-
dice earned i> tnts he said contained subliminal
* if thrv wn W a S es called embeds, mainly, of
'f/Bal content, that are beneath the
lector ot ^ :onc i ous i eve i G f perception,
ttt said herjEle claimed that this sensitive
He Jail-a-IfeBchal. some highly pornographic
lp me out !!■ °h scene - appears on national
K ■'■s* 011 an d any other media in
tnougti. ■country that sells products, in-
Hing publications like Reader’s
iffa/lon Ugliest, Time and Newsweek.
V ^ Qj-Meysaid that the clever artists be-
{ , , H the advertising aren’t hiding
had donaisBhing.
vn Butz,To:Everything I’m going to show
is, .MarybtilB ton ight is there,” Key said. “It’s
odney RatW angin S out ~ in y° ur vernacu '
ouvillon,JoilBphe hiding that’s going on is
r scraped: ihai you are hiding from yourself.”
iy release. sa >d his lecture is a study of
lunch ■ept'on and culture, and the way
’ « Bure molds perception.
■Once you become fixated into a
io I decidedtHural system you are enormously
nt for StudrP' 1 10 w hat is going on around
wavs is will” ^ said -
, I, Bo attempt to show the audience
helped niegE|| e 0 f (hg things they haven’t been
very topaKKng, Key used examples of major
ent Frank [Rduct advertisements, including
ierea^eisl; eu * edtoda y- u n ,
■iis hrst victim was Betty Lrock-
ause. H“super moist” cake.
■All of you have eaten Betty
sentence ksBcker,” Key said using the pun to
I was ablclB the c hucklin^ audience a taste
, Bvhat they were in for.
pers,awortf.|| Carefu |;
you don’t know what’s
eau did»Bome,” he said, again drawing a
esult of beiiiilfst of laughter from the crowd of
leintheslffi ertising students, marketing fac
ial.
w journalist
»r The Batul
sk
on Amidt)
initeiy
the clubH
f red wih<i|
p full of iff.l,
expert,
•ed wineotff
Dr. Wilson
ulty and a mix of other interested
people.
Key explained to the group that
the majority of the ads they see are
not photographs but paintings that
are done by highly skilled and crea
tive artists.
He used the Betty Crocker adver
tisement to point out what he thinks
is an artist’s painting of highly de
tailed female genitals sculpted into
the icing on top of the cake.
Key said that one of the most fre
quent places which he finds embeds
are in ice cubes.
In a Howard Johnson’s advertise
ment for clams, Key claimed the art-
„ Photo by Tom Ownbey
Bryan Key
ist creatively sculpted the clams into
what he called an orgy.
He said this advertisement, the
motivational force behind his book
“The Clam-Plate Orgy”, contained
the figure of a mule licking the stom
ach of the figure of a man.
He went on to point out eight
more figures of bodies in various po
sitions he found in the advertise
ment.
Using a Chivas Regal advertise
ment, Key pointed out to the crowd
what he said was a figure of a women
on her knees performing a sexual
act to a robed figure with horns. He
said that on the other side of the ice
cube was another robed figure
watching the act occur.
He also pointed out what he be
lieved to be “death images” por
trayed as skulls in some of the other
ice cubes.
The majority of Key’s ice cube ex
amples were alcohol advertisements.
Key said, “About 99 percent of al
cohol beverage ads utilize techniques
similar to this (subliminal embed
ding).”
Key went on to show the audience
advertisements which he found to
contain castrated male genitals,
erected male genitals, anal parts,
swans, dogs and screaming faces —
to name but a few.
Key also claimed that the letters
“S-E-X” are embedded into Ritz
crackers during cooking.
He claimed the letters were also
used on the forehead of Moammar
Gadhafi on the cover of the April 21,
1986 issue of Time magazine. He
said that the letters “K-I-L-L” ap
peared on Gadhafi’s right cheek.
Key said these embeds aren’t de
signed to be perceived at any cogni
tive level.
“There is no way to even discuss
this type of material in terms of cog
nitive psychology,” Key said. “Cogni
tive psychology is kind of a joke any
way.”
As far as who is responsible for
the subliminal advertising, Key said
it is the work of air-brush retouch
artists.
Key would not say that advertising
agencies are purposely using the
subliminal advertisements; he would
only say that the artists who create
the advertisements are the ones put
ting the embeds in.
“From my experience in advertis
ing, which covers a good part of my
lifetime,” Key said. “I can’t conceive
of anything ever getting to an ad
agency production without some
body knowing what’s going on.”
By Mike Sullivan
Staff Writer
The restaurants listed below
were inspected Sept. 24 through
Tuesday by the Brazos County
Health Department. The infor
mation is based on food service
establishment reports.
SCORED BETWEEN 90 AND
95:
• Uncle Charlie’s at 1401-B
FM 2818 in College Station was
inspected by David Pickens. Score
— 92. Five points were deducted
because some poisons and clean
ing products were being stored
improperly. Two more points
were subtracted because some
garbage cans needed cleaning. A
one-point violation was cited be
cause an ice scoop was not being
stored in a clean place.
• Godfather’s Pizza in Cul
pepper Plaza in College Station
was inspected by Mike Lester.
Score — 91. Four points were
Subtracted because a rear door
was not sealed properly. Two
two-point violations were cited
for some cheese left uncovered
and some utensils that needed
cleaning. One more point was
David Jefferson, a registered sanitarian at the department, says res
taurants with scores of 95 or above generally have excellent operations
and facilities. Jefferson says restaurants with scores in the 70s or low 80s
usually have serious violations on the health report.
Scores can be misleading, Jefferson says, because restaurants can
achieve the same score by having several major violations or an abun
dance of minor violations. He says the major violations might close the
restaurant down While some minor violations cari be corrected during
the inspection.
Jefferson says the department might close a restaurant if: the score
is below 60, the personnel has infectious diseases, the restaurant lacks
adequate refrigeration, a sewage backup exists in the building, the res
taurant has a complete lack of sanitization for the food equipment.
Point deductions, or violations, on the report range from one point
(minor violation) to five points (major violation). The department in
spects each resta urant about every six months.
Sometimes a follow-up inspection must be made, usually within 10
days. Jefferson says a restaurant might require a follow-up inspection if
it has a four- or five-point violation that cannot be corrected while the
inspector is still there, or there are numerous small violations.
Inspectors at the department are registered sanitarians.
subtracted for some utensils left
in standing water.
SCORED BETWEEN 75 AND
80:
• Creole Cafe in Culpepper
Plaza in College Station was in
spected by Mike Lester. Score —
79. Five points were deducted be
cause a back-siphonage system
was needed on a faucet. Four
points were subtracted because
there was no hand sink in the
kitchen area. The report said a
hand sink must be installed
within 30 days.
A total of three points were de
ducted because some food items
and utensils were being stored
under some exposed pipes. Two
two-point violations were cited
because some utensils were being
washed improperly and a grease
barrel needed a lid.
Five one-point deductions
were made for the following:
some bare wood needed sealing;
some glasses were stored on doth
towels; a floor drain needed a
grate; cleaning was needed be
hind a drink preparation coun
ter; thermometers were needed
in all coolers.
A WORD FROM
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ABOUT MailR LITE
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* TRANSLATION: A SUPERBLY BREWED, FINE TASTING PILSNER BEER.