P«9« 4Ah« Battalion/Wednesday. July 30.1986 Battalion Classifieds a^ JtAS AV» AN* Afb* V«V* fAA/ jAA* JVw‘ At* a^A* VWK rfWK AA* VW A* NOTKf If you still hsvsn’t picked up your 84-85 Aggisland, you can still do so by coming to tbs English Annex Monday thru Friday, 8:30 • 4:30. Bring your school I.D. or a drivers licenee. im» If you ordered an 85-86 Aggieland but will not be here next fall you can pay $3.50 and we will mail it to you. Come by the En glish Annex M-F, 8:30 - 4:30. — KM JWNT Don*! Monkey Around, This Is A Limited Sp«-> ia) ief«sS VI or 12^ AUG. TILL 16th c o&*«»pf,. ROOMATES WANTED If you have discriminating taste for quality living, a yen to make r> relationships. VIKING offers 1 & 2 bdrm units with a built in roomate! AS LOW AS $180 each ALL BILLS PAID! eExtra Large Pool eTennia Court eSauna eBalconies eAll Electric Kitchens elndlvldual A/C S Meet •On Ground Mgmt. a Sec. •24 Hours Emer. Maint Open Daily A Mon • Fri f B-7 Open Sat - Sun 10-51-5 1601 Holloman College Station, TX 409/693-6716 Area retailers get 2 options for survival University New* Servic* Local retailers Tuesday were told by an A AM retailing specialist they have baucallv two options for survi val they can charge a low price and offer tew services or they can of fer more service at higher prices — and anyone in between simply won't make it. “ The middle ground is no place to be and it’s going to be increasingly important for anybody there to get out one way or the other,” said Dr. George Lucas of the Center for Re tailing Studies in the College of Busi ness Administration Speaking to local retailers in a symposium sponsored by the Bryan- College Station Chamber of Com merce. Lucas explained there are ba sic ally two dimensions to retailing: service and price. ‘Retailers who offer a lot of serv ice at a low price are what we call the ‘crowd’ in Chapter 11," he said “They’re not being financially re sponsible. f hose who offer low serv ice at a high price are what we call the ‘the lonelv ones' in Chapter 11." He said the survivors will he the low price/low service stores or the high price/high service stores. The best alternative for retailers to survive and prosper in a hostile environment is to Find a niche, de velop a strategy to serve it, then com municate a distinct and consistent image about what the More is and what it offers to both its employees and customers. Lucas said “The best niches center around value, which includes what custom ers pay out and what they pet back,” he explained “Value has little to do with economics It's a feeling on the part of consumers that they’ve gained more from an exchange of their money and time for a partic ular product or service than they would have from any other option they’re aware of." He said stores that are successful five up to then promises “Nothing makes me madder than a huge sign saving that customers are number one when they really aren't,” he said, adding that stores that choose the service route over the low-pnce route generally have the advantage in the marketplace. “Low prices are easy to imitate, but good service isn't,” he said. “People like to shop where they are known and where they know they will obtain good service. "Obtaining a reputation for bad service is like gelling an ink stain on vour shirt. It stavs there forever." Warped by Scott McCullar MEI . 100 GLT THE. JfEW i HAT? THl HALL AtfP man TO 601 ■ 0VL... cm 100 6FT THE. NEW HAT?B I WAS \N THE PVU.L AWPECIKfl TO BuV OWE... MERRITX WHEKE'D YOU GET the new HAT? I WAS the AND TO /AS IN Buy VonT) we GOTTA C&W »N THE FLOOR OR SOME THING... Waldo by Kevin Thomas FATAUT WOUND*0 AN0 FAIL ING OFF TWfc ffWAf STATf Bull DING WITH WALDO, TNG TftUf - LOVE H0NSTGA ATTEMPTS onf final act of love... ^4 '5/ Mi c-cooo err. m tau* iove» (sNirr - sniff) ill m-wss rat! gasf'JJ WHEW' FOB A SECOND THOU I THOUGHT I Harsh Reality by Gish Itt hit rut s*ooze. JUrro* jvsr out *40* t nut - oh non X HAT6 OZ771*0 uP t* TMO x'.gj' HO** >*6. JUST r$U*K APHID, IP you ozr up you (a* have a BAOZI’ W/7N CfCAtU CHOOSE AMO ... *0, T MIOULO KATUeH stay i* &ej>. APH/O, If YOU 00* 'T &£ r up oi** if tun*. BlAT YOU TO 7*0. SMOtUoO AMO USt UP ACl TMO *• r vATtn. Yt p, rmuKi* o ABOUT A CO i-D 5*o»eA Ofrs MB OUT OP BOO eoOAY r?pis mm Shoe ^5£l2S£« Pimi I.Mr llnua VMMaM ISmmbmi l.v^riirutr iin rs*M\ .Mol It^ua.Viraar.t:.S ITmft/ft Jailed official, broker put in halfway house am (HI Daplrt am I VV»t law hrrli., letanl SS7V IM.V7SMI •« aacaftSM tnlai* iaa ISliT/SI I |< >H TaiMMirml R-9.VSI fur turrmi federal M9MM4 • •«*< .t.ifrft \< * «*HT K. I MN.NI I m» aMtl Ihtae Mrrl | l.aMM. anil a daMri ■«»' r'AuftC *•«»' aal Irtaed »Mri-‘»47l MM-N7VI I.,.': I ft,,,,.,coliija,, < I ( ,«r*r I V .,1 a „« 77"^. I (. ('In I ar Man ( aadn at WaaWftaaA t Mna fermaMed Ihaaiaatr |»il VIW m.. 7I3>3T*-7IIS laWVlf The Battalion DALLAS (AP) — Former US Deputy Defense Secretary Paul Thaver and stockbroker Bills Bob Harris, both imprisoned for the past IS months, have been transferred to a halfway house, a U S. Bureau of Prisons spokesman said f uesdav. 1 haver, the former chairman of Dallas-based LTV Ck>rp., and Har ris, a friend of I haver’s, were trans ported to the Volunteers of America halfway house on Monday, prison agency spokesman Joe Van Kempen said. Ihaver, who pleaded guilty in March 1985 to charges of concealing illegal insider stock deals, was sen tenced to four years in federal prison. Harris was convicted and sentenced to four years in the same case. Both have been at the federal ptiscHi camp at Big Spring. Sherri Shaw, a spokeswoman at the halt wav house, refused to con firm or denv whether the two men were admitted. Assistant U.S. Attorney Charles Roistacher of Washington. D.C.. who prosecuted the case, said the two men will serve 140 days before becoming eligible for parole. Both could be released by Dec . 12. Van Kempen said. lEfHnmti nu MM , pro fITS CaMSSS^IKI mam |»V*M K.I,., „ i yvn V|iutMmrv MMS-SSM*. 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