Thursday, September 12, 1985/The Battalion/Page 15
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Promotional bait hooks car buyers during factory ‘clear out’ days
Associated Press
NEW YORK — Lured by some at
tractive promotional bait, American
consumers have been buying cars in
a frenzy lately.
In the last part of' August, they
drove new automobiles off dealers’
lots at a rate of 40,000 a day. Figures
for the First 10 days of September,
due out late this week, are also ex
pected to.be impressive, if not quite
up to the late August pace.
As any industry-watcher who has
been asked has been quick to point
out, the boom in the business results
in large measure from some special,
short-term factors.
Most important, domestic man
ufacturers are subsidizing it with
loans at interest rates of 7.5 percent
or 7.7 percent on “selected” models
from their 1985 inventories. They
want to clear this merchandise out so
that they can start pushing their
1986 lines.
Some of the business was bor
rowed from a few weeks earlier,
when sales were held down by a
strike of truck haulers who ship cars
from factories to dealers.
A below-market interest rate
amounts to a price reduction in dis-
as shoppe
should be aware, it often may be a
substitute for a concession in the sell
ing price that a dealer might other
wise be willing to negotiate.
The current offerings are sched
uled to expire around the end of this
month as the supply of remaining
’85 models dwindles. But though the
car manufacturers can dictate when
and where any specific Financing
deals are offered, they cannot simply
call an end to fierce competition.
And the way the outlook is shap
ing up for the industry and the econ
omy as a whole, many analysts say
more special offers for car buyers
are likely in the months ahead.
“The competitive nature of the
auto market itself will make sales in
centives — cut-rate Financing, price
rollbacks, dollar days, sellathons, etc.
— the rule, not the exception,” said
John Maher in the latest edition of
Economic Webk, a commentary
from New York’s Citibank.
In the fourth quarter of the year,
domestic car sales, which fan at an
Annual rate of 13.5 million in late
August, “could fall as low as 6.5 mil
lion units annualized if no new in
centive programs are initiated,” de
clared Donald Straszheim, chief
economist at Merrill Lynch Econom
ics.
NOW THROUGH SATURDAY
Dillard’s RECORD DAYS
short-sleeve
knit shirts
by Van Heusen
9.99
Special. Choose from a
selection of handsome
stripes in cotton/polyester.
Variety of new fall colors;
sizes s-m-l-xl.
men’s
long sleeve
sport shirts
9.99
Regular fit styles in com
fortable polyester/cotton.
Choose from a variety of
fall plaids for sizes s-m-l-xl.
young men’s
sport shirts
by Generra
14.99
Long sleeve styles in a
variety of fall colors. Com
fortable, machine wash
able cotton/polyester for
sizes s-m-l-xl.
men’s belted
casual slacks
by Royal Palm
17.99
Wrinkle-resistant polyes
ter/acrylic/rayon flannel.
Heather grey, brown, blue
for waist sizes 3040, in-
seams 3034.
young men’s
dress slacks
by E. Joven
17.99
Reg. $25. Belted, plain
front styling of double front
pleats in easy-care polyes
ter/rayon. Brown, navy,
dark grey, grey, waist sizes
28-34.
famous maker
long sleeve
men’s shirts
19.99
Plaids and stripes in polyes
ter/cotton or cotton by
Cacharel' and Stanley
Blacker' . Sizes s-m-l-xl.
young men’s
501 jeans by
Levi Sfrauss
19.99
Orig. $28. Unmistakable
button-fly styling and
famous Levi's' quality in
rugged cotton. Khaki or
olive for sizes 28-38.
save 25%!
men’s jeans
by Calvin Klein
24.99
Reg. $34. 5-pocket,
straight-leg styling in rug
ged indigo cotton denim.
Zip fly and logo back poc
ket, waist sizes 28-40, 3 in
seam lengths.
shop Dillard's monday thru Saturday 10-9, Sunday 12:30-5:30; post oak mall, college station
young men’s
sporf coats
by E. Joven
49.99
Reg. $65. Traditional
styling with open patch
pockets in cotton/polyes
ter. Brown, grey or sage for
sizes 36-42.
WELL, I SAY...THIS
Pizza is peeaucious'
r/'v'v
IASLICE
IIS NICE
I FROM..
^303 W UNIVERSITY-8‘
MM
846 1616I
TENSION
HEADACHES?
If eligible, get $20 for taking
one easy dose of safe OTC
medication and keeping di
ary. Reputable investigators.
G & S Studies, Inc.
846-5933
Problem Pregnancy?
we listen, we care, we help
Free pregnancy tests
concerned counselors
Brazos Valley
Crisis Pregnancy Service
We re local!
1301 Memorial Dr.
24 hr. Hotline
823-CARE
BACKTOKINKO'S
1
• High quality copies
• Low cost
• Close to campus
• Open early, open late,
open weekends
kinko'r
201 College Main
846-7008
IMS
Serving Bluebell
Ice Cream
next to Dixie Chicken
at Northgate
ALPHA CHI OMEGA
Fall Rush
Tuesday, Sept. 10
Wednesday, Sept. 11
Thursday, Sept. 12
For more information, call;
Karen, 693-0065
Sandee, 696-5828
INVENTORY
LIQUIDATION
SALE
We re drastically overstocked, because of late In
come tax refunds, and must begin immediate liqui
dation of all inventories. Nothing will be held back.
All sacrificed at a fraction over dealer’s cost.
Heavy duty bed frame
(Lifetime guarantee)
15 pc. dining set
13 pc. cocktail table set
1 All wood bookcase
14 drawer heavy duty chest
1 Man sized recliner
Sota and chair sets
$15.95
$79.95
$89.95
$29.95
$49.95
$129.95
$189.95
Dillard's welcomes the American Express Card
I Also barstools, odd headboards, dining chairs, bedf-
I rames, bunk beds, glass tables and much more!.
13 pc. lawn turn.(All wood) $49.95
SAVE 20-60%
TEXAS FURNITURE OUTLET
712 VILLA MARIA