i
ORIGINAL AGGIE MUSIC!
Texas A&M Composers Spotlight
Sunday, April 28, 3:00 p.m.
All Faith’s Chapel
Concert Series
Admission: $1.00 at the door
Fast and Free Delivery
special
north Campus
260-9060
501 University Dr.
(ftorthgate)
South College Station
693-9393
1 103 Anderson
(at ttolleman)
PIZZA HUT
DELIVERS!
NORTH/SOUTH
260-9060 693-9393
$2 OFF SPttAi
Any 15" Pizza
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c
FREE DELIVERY!
Sun.-Thurs. 11 a.m.-12a.m.
Frl. & Sat. 11 a.m.-l a.m.
*>un I 2 noon midmqhl
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■ , ’ 4 '' ■" Expires May 15,1985
PtORTH/SOUTH
260-9060 693-9393
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Any 13" Pizza L
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Sun.-Thurs. 11 a.m.-12a.m
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Expires May 15,1985
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Photo by SUE KRE.Mi
Just Hanging Around
(continue!
Until recently, passersby near Davis-Gary art. Also dangling from the tree were three
Hall were treated to an unusual display of bicycles and another shopping cart.
MSC ALL NIGHT FAIR
Informational Meeting
April 30 7:00 p.m.
402 Rudder
Please plan to attend if you're
interested in helping with
MSC ALL NIGHT FAIR '86
For more information call
845-1515
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Junk
Iowa town not complaininp about extra moil
Associated Press
MOUNT PLEASANT, Iowa —
Mailboxes crammed full of “junk
mail” may cause you to complain,
but this small southeastern Iowa city
has an 80,000-square-foot ware
house full of the stuff — and no one
complains.
Metromail Corp. is one of Mount
Pleasant’s largest employers, with
325 full-time workers out of a pop
ulation of 7,320.
It sends out 400 million pieces of
mail a year, generating more than
$20 million for the city’s post office.
Every day three or four post of
fice trailers, laden with up to 40,000
pounds of third-class mail, roll out
of Metromail’s plant.
“We feel very strongly that we’re
ofth
servicing a large part
with «
the advertis
ing industry with a product that is
not junk, with a product that is very
expensive material,” Koch said.
George O’Brien, vice president of
the Mail Advertising Service Asso
ciation in Washington, said the term
“junk mail” was coined by newspa
pers when advertising mail cut into
newspaper revenues.
| “There’s noi
.ahead,” Griffin
world market
Bears, we’re lo<
leclining oil pri
I Combining c
Brices with dec
no; likely to lr
limy, Griffin sai
■ A Texas R
Advertisers can also targetpfiffltudy indicates
to receive their mailings bastipeserves in Te
age and income, and whetliffftining. T he s
own homes or regularlybuybfffl984, 881 millk
| produced. Tot
Metromail, which is one sfeas estimated ;
largest mailing services in thei-; But in the year
try, lias mailed orders fromSfis expected to
20 million pieces, Koch said, Barrels with re
On a single day, more than “|4.9 billion barre
lion pieces of mail may movetB If oil produc
the plant.
And every day up to 90 trailers
filled with brightly colored bro
chures, sweepstakes cards, free sam
ples and mail-order offers arrive at
the plant to be processed for mail
ing.
Metromail is in the business of tar
geting markets for specific products.
The targeting is conducted at the
company’s headquarters in Lincoln,
Neb., where a computer stores infor
mation on 75 million households
and 85 million individuals, which
may be the largest mailing list in the
nation, Koch said.
O’Brien said that in 1984,#!
Postal Service handled 48,2
pieces of third-class mail, com|
to 22.5 billion pieces in 1974.
Of the 1984 volume, memli
the Mail Advertising Service
ciation accounted for about
said.
rease as the si
face a 35 p<
sserves and a
in production o
A 40 percent de
assuming t
Bained at $27 a
fprive Texas of c
Keith Koch, vice president and
plant manager for Metromail, wants
it known first and foremost that his
company is not in the “junk mail”
business.
Advertisers send truckloads full
of their unassembled advertising
mail to Mount Pleasant, where it is
assembled, addressed, sorted and
mailed.
One of the myths thathasl*
villianize “junk mail” is thatitfl
office is forced to subsidize!
class mail, O’Brien andKodisi
rgeting has become so sophisti-
tnat .hi
The preferred term, he said,
“advertising mail.”
Tart
cated that an advertiser can request
that products be sent to a city, or just
a ZIP code or even just to homes
along one specific mail carrier’s
route.
Actually, third-class m
itself and then some, they
Another myth, Koch:
people do not like junk mail
But after all is said and (hi
junk mail is still just junktofnj
can ask advertisers to remo«|
name from their lists.
Opry celebrates 60th year
of unrehearsed broadcast:!
Associated Press
Plant your ad in The Battalion Classified
" and harvest the RESULTS!
Phone 845-2611
for help in
placing your ad.
NASHVILLE, Tenn. — It has
survived three wars, the Great De
pression, floods and MTV. It has
weathered rock ’n’ roll, disco and
New Wave. In this era of microchips,
the Grand Ole Opry is as plain as a
paper clip.
This folksy hillbilly hoedown*
dressed up a bit through the years, is
America’s all-time musical smash.
This year the Opry celebrates its
60th birthday, an American institu
tion as country as a rocking chair, as
appealing as bacon and eggs frying
on a bright spring morning.
“It’s like a family reunion — all
day singing and dinner on the
grounds,” says humorist Minnie
Pearl, who has spent 45 years on the
show in her flowered straw hat with
dangling price tag, always bounding
up to the microphone and exclaim
ing: “Howwwww-deeee!!! I’m just so
proud to be here!”
The Opry bills itself as the oldest
continuous live radio show, in the
best of the tradition that holds that
“the show must go on.” This year,
The Opry bills itself as the
oldest continuous live ra
dio show, in the best of the
tradition that holds that
“the show must go on/’
This year, for the first
time, it is also being tele
vised regularly.
for the first time, it is also being tele
vised regularly.
It has been staged hundreds of
times more than “A Chorus Line,”
which is the longest running Broad
way play ever — almost 3,900 per
formances.
About a million people a year, up
to a capacity 4,400 at each perfor
mance, see the show in person, and
millions in this country and Canada
hear the live radio broadcast on
WSM radio. The newly added tele
vision broadcast, on The Nashville
Network on cable television, reaches
20.6 million households.
Fans travel an average;
miles round trip for the shod
pay $6 to $10 for tickets (of |
nour show that typically f
about 25 entertainers, eatl’l
forming from one to three so®?
Despite its boondocks ettf 11
Opry is now presented inaoq
tic, $13.5 million auditorii®]
a 120-acre, $23 million [
land USA.” It was moved ^
old downtown Ryman
which was too small, stuffy^
quated.
But even in the fanciers^
ings, the audience can still
carpeted pews and hear i
songs like Roy Acuffs far
bash Cannonball.”
Interestingly enough, the,-'
not rehearsed. The pefl
know what time they’re din
orange-curtained stage 4
many songs to sing. H 10 !
bands supplement the
member band, which usese
necessary to play tunes the 1 ■
know. A quartet of backup J
the Carol Lee Singers,
charts if needed.