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Large Pizza .$3.99
99$ fiesi ejd/ia itesn
-soft drink refills 250-
Hours: Open 11 a.m.
Close after midnight
846-0079 846-3824
509 University Drive
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Alpha Chi Omega
national Sorority
Proudly announces their
SPRING RUSH
Jan. 29-reb. 2
Open House
Sun. Jan. 27
2:00-4:30
Sausalito Apts #47
for more information
AX fi 696-5516
Karen Smith 260-0246
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ITT
ksl I I SOUTHERN
EATRES
COSOTill 1st show starts
Sat. A Sun. only
Students with I.D. Friday
All seats on Tuesday
Senior Citizens Anytime
Except on City Heat
CINEMA 3p Post Oak Mall 3
[315 COLLEGE N. 846-67141 | IN THE MALL 764-06161
|
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PROTOCOL^
GOLDIE HAWN OBD
FRIDYA AND SATURDAY
r MIDNIGHT MOVIE MADNESS
(^HI'l^lJllflinTUl ALL SEATS motiorfpi^ure
315 College North 846 - 6714 1 $2.25
SCHULMAN
THEATRES
-1st Show Sat. & Sun. All Seats
-KTAM Family Nite-Mon. Sch. 6
-KTAM Family Nite-Tue. ME III
-Students W'th Current
ID Mon.-Wed.
MON.-FRI. 7:25 9:45
EDDIE MURPHY IN
BIEVIERLYJHILLS
1 ' □ni 00 *-- 8 ''
" A PARAMOUNT. POURf
DOLBY STEREO]
SAT.-SUN. 2:25 4:50 7:15 9:40
-Rl. 7:15 9:40
SAT.-SUN. 2:50 5:10 7:30 9:50
MON.-FRI. 7:30 9:50
ANN DUDLEY AMY
REINKING MOORE IRVING
PG 13
SAT.-SUN. 2:55 5:15 7:35 9:55
MON.-FRI. 7:35 9:55
DUNGEON
MASTER
wimm
MANOR EAST MALL 823-8300
SAT.-SUN. 2:35 4:55 7:15 9:35
MON.-FRI. 7:15 9:35
It's a fun-filled fait Usy And a whale of
an adventure.
It's Disney's all-time classic — back for the holidays.
DISNEY’S w ^
Hnocchio
SAT.-SUN. 2:45 5:05 7:25 9:45
MON.-FRI. 7:25 9:45
...where reputations are earned.
SAT.-SUN. 2:20 4:50 7:20 9:50
MON.-FRI. 7:20 9:50
SISSY SPACER MELG,BSON
Front the Director of "On GoUlcn l*otul '
DDl DOLBY STEREO 1 ' [PG -isl -ss
SAT.-SUN. 2:15 4:40 7:15 9:55
MON.-FRI. 7:15-9:55
Ccinrcfci Ciuuib
EEI
SAT.-SUN. 2:10 4:40 7:20 9:55
A WORLD BEYOND
YOUR EXPERIENCE,
BEYOND
YOUR IMAGINATION.
DUNE
PG 13
I17QIVIIVIK1
SIX TRACK I If! [□driY~STEnEo]
EL VECINDARI0 NUMER0 DOS
LA PINTADA
Friday, January 25, 1985CThe Battalion/Page 11
CRTS
America needs
football break
Associated Press
SAN FRANCISCO — The Super
Bowl ended just in time. We
wouldn’t want it interfering with this
week’s opening of United States
Football League training camps.
The glut goes on.
This endless stream of football
games has left the American public’s
demand for the sport more than sat
isfied. Saturated might be a better
description.
Instead of more games, what
America needs right now is a break.
Instead it will get more games.
Make room for the San Antonio
Gunslingers and the Portland
Breakers, who are settling in their
third home in as many USFL sea
sons. And, the Houston Gamblers
and the Jacksonville Bulls, and all
the rest.
Even Bill Walsh, a devoted stu
dent of the game, confessed that he
has had his fill of football. The coach
of the champion San Francisco 49ers
has packed away his projector and
doesn’t care if he sees another blitz
or bomb until July. He’ll do some
skiing, play a little tennis and give his
fertile mind some well-earned time
off from punts and pitchouts.
And this, remember, is his busi
ness.
The public, however, gets no
break. The USFL is warming up for
another springtime season, just in
case Walsh gets antsy and needs a
football fix in April or May.
The National Football League, of
course, is not thrilled.
The overkill football has inflicted
on the American public was elo-
uently demonstrated on Super Sun-
ay.
ABC, celebrating its first Super
Bowl, set a record fee of $ 1 million
per advertising minute based on its
estimate that it could deliver a 50
rating to its clients.
The best previous Super Bowl rat
ing came in 1982 when San Fran
cisco and Cincinnati produced a
49.1. That, possibly not co-inciden-
tally, was the last Super Bowl before
the players’ strike.
Surely, after three years though,
the game has recovered from that
affair. People forget. This was, after
all. the Super Bowl, more than just a
game but an event. The NFL was
celebrating a banner season with re
cord-shattering performances by a
half dozen of its biggest names in
cluding Walter Payton, Eric Dicker-
son and Dan Marino. Who wouldn’t
pay a million bucks for a minute’s
worth of that product?
Even with the hefty pricetag, big
business couldn’t wait to write out
the commercial checks, especially af
ter San Francisco and Miami, the
NFL’s two best teams, emerged from
the playoffs to give the network the
perfect pairing.
Then, just to make things even
better, much of the country was
locked in the grip of an Arctic cold
wave, ostensibly trapping millions of
people in front of their television
sets.
A captive audience. Let the rat
ings roll. Well, they didn’t.
The Nielsen figures showed a na
tional rating of 46.4, tying for fifth
place on the list of most-watched
games. Hardly heavyweight stuff.
And that included a 55.1 in San
Francisco, where the citizens were
somewhat intimately involved in the
event.
What went wrong?
Simple. If you like Chinese food,
you might eat it once or even twice a
week. But if somebody fed you an
endless diet of it, even Peking duck
would begin to seem rather ordi
nary.
When a Super Bowl matching the
two best teams in the league triggers
nothing more than a mild response
from the TV audience, that’s trou
ble.
The cure? It’s certainly not more
games, but that’s what we’re about to
get.
Cougars' Yeoman
inks iwo-year pact
Associated Press
HOUSTON — Bill Yeoman, who
has led the University of Houston to
four Cotton Bowl appearances in
nine seasons in the Southwest Con
ference, signed a two-year contract
extension Thursday that will raise
his annual salary to $100,000.
Yeoman’s new contract will ex
tend through the 1988 season and
renew automatically on Jan. I of
each year. Yeoman, 57, had been
earning $71,000 annually.
The announcement ended weeks
of uncertainty about the future of
the veteran Houston coach and side
tracked grumbling among some UH
regents who claimed an announce
ment at the Cotton Bowl concerning
Yeoman’s contract was premature.
Yeoman said settlement of his
contract would be an asset in the cur
rent recruiting season.
“It’s more of a frame of mind
thing than anything else,” Yeoman
said. “It allows us to attack any prob
lem with a great deal of enthusiasm
and gives the coaches on the road a
feeling of permanence.”
The Cougars posted a 7-4 record
last season before losing to Boston
College in the Cotton Bowl. It
marked the fourth Houston appear
ance in the New Year’s Day Classic in
its nine years in the SWC.
Regent Don Sanders said the
board decision on Yeoman’s contract
was unanimous, although two other
regents earlier reacted angrily to the
manner in which Yeoman’s contract
was announced.
Regent Charles B. Marino said the
initial decision on Yeoman’s contract
was made without the entire board’s
advice. Marino claimed 50 percent
of the regents were unaware of the
decision. Regent John E. Kolb said
the board had no advance knowl
edge of the proposed contract exten
sion.
Prior to Thursday’s announce
ment, Marino said “The problem is
we can’t go out on a five-year con
tract when the last three years
haven’t been winning. We want to
set a policy that we can use for all
our other head coaches that have a
long history of winning.”
Yeoman’s teams finished 5-5-1 in
1982 and 4-7 in 1983 before their
trip to the Cotton Bowl last season.
Yeoman has a 155-90-8 overall re
cord at Houston.
Houston Athletic Director Tom
Ford said discussions had been un
der way with Yeoman since Decem
ber on a new contract.
“This is in recognition of 23 years
of service to the school and what we
know will be a great future for
Houston football,” Ford said.
ATTENTION SENIORS!
nominations for
PREFERRED PROF
AWARD:
What! Nominate your favorite professor for
this award presented to one outstanding
professor on campus
how
Write a brief statement explaining
how your prof demonstrates scholarship,
leadership, and service
due
5:00 pm Friday, Feb. 1
Room 208 Pavilion
Cap and Gown
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identification when qrdering a complete pair of prescription
glasses only Broken glasses replaced or repaired at no
charge for one year, no other discounts apply.
I Royal Optical I
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