Wednesday, December 5, 1984/The Battalion/Page 13
iy
surprise
^mbon'iiu
‘e facts: '
as created^
lllt! licetuii, I
sine. "
50 billionth burger grilled
McDonalds expands
United Press International
I NEW YORK — “Oh, we’re diver
sifying, but the business we’re in is
satisfying,” says Edward Rensi, pres
ident of McDonald’s, USA, sitting
Was ! lack with a smile,
p 111 ftt i ; Rensi had every reason to smile,
■ (l P er ’ les; sitting all prepared to grill the 50 bil-
lonth McDonald’s hamburger at a
N me ^| gala celebration in New V’ork. Mc-
1 e "’ Ul ‘| Donald’s has seen its earnings grow
Huring every quarter since the firm
I “l c ‘' ar «f Kvtenl public 20 years ago.
II I n)U 8 hl y billion from the
i ^ Bnnual sales of hamburgers, fries
^'MneColt land shakes at franchises and cor-
ovide all
broudiy
't and Uftj
mder a
ce called lli|
nin Rainfel
ns.
magical flj^
and a:
ielp the
lismal’stiisisi
'6t
]$
porate-run stores, Rensi said he has
no reason to doubt that McDonald’s
dll be able to keep cash registers
ringing.
McDonald’s opened its 8,000th
restaurant recently and is planning
to open 500 new units a year, 350 of
which will be in the United States.
I “Our growth came in the U.S. of
A. and short-term it’s still here,”
Rensi said. “Long-term we are
looking internationally. We plan to
go into three new countries a year.”
I But McDonald’s is American to
lithe core. Rensi said that when Mc-
I Donald’s first began opening foreign
? units it tried adapting to local cus-
c toms, but: “We finally decided that
Ijve would be most successful in keep-
ihg our unique American image —
and food,” he said.
Rensi said McDonald’s plans to di
versify do not include different busi
nesses.
The firm recently won a franchise
to open restaurants at 300 U.S. naval
stations. And it’s going after turn
pike concessions for the first time.
Still McDonald’s has every inten
tion of sticking with the burger that
has fueled its growth against contin
uing predictions of market satu
ration and the rise of new fad restau
rants such as health food and Tex-
Mex chains.
“We’re testing different items,”
Rensi said. “We introduced Chicken
McNuggets and within a few months
we’re tne second largest U.S. retailer
of chicken, but we plan to stick with
the limited menu that has been so
successful.”
Rensi’s cheerful, optimistic man
ner and fresh-scrubbed appearance
personifies the McDonald’s All-
American image.
“McDonald’s is an American insti
tution, and we take that very serious
ly,” Rensi said. “We believe you have
to give back to the community what
you get.”
The third-quarter shareholder’s
report features the Ronald McDon
ald clown with a youngster on the
cover and devotes three pages to its
community services.
It is proud of its 65 Ronald Mc
Donald Houses located near hospi
tals in 65 cities to house and provide
counsel for parents of seriously ill
children. McDonald’s recently
kicked off a fund-raising campaign
for the houses.
Rensi also is intense when telling
about what he sees as a major contri
bution in the thousands of
people employed in McDonal
taurants.
“We take young, unskilled peo
ple,” he said. “We teach them re
sponsibility. We teach them that they
must come to work on time.
“I started frying hamburgers at a
McDonald’s in Cleveland at 85 cents
an hour. Almost all of our top peo
ple have come up through Ham
burger University.”
Hamburger University is McDon
ald’s management training school in
Illinois which recently was accred
ited by the State of Illinois to give a
bachelor’s degree.
By the numbers of teenagers who
have gone through the training pro
gram, “some day a president of the
United States will nave graduated
from Hamburger University,” Rensi
said, only half joking.
With 40 percent of the fast food
market, Rensi said, McDonald’s in
tends to compete by taking the high
road.
CASH
for gold, silver,
old coins, diamonds
Full Jewelery Repair
Large Stock of
Diamonds
Gold Chains
TEXAS COIN
EXCHANGE
404 University Dr.
846-8916
3202-A T exas Ave.
(across from El Chico, Bryan)
779-7662
Pafu+ Pigaa
At Alfredo’s
Come and Get it Aggies
16” Pizza Supreme Cheese
$JJ99
846-0079
Hours: 5-12 Daily
We Make
Our Dough
Fresh Daily
)rnd aboiii |
row Dec. ’! I
Tony lama Guide tells how
Lam Foil-
isuallvb-
mcerts and
Decades o(
l microchip
c of 40-b
Erwin Cen-
Os big band
, and 191
pasta, veal I
prime nh I
Jar Austin-1
tan of tht |
intranet I
r years and j
ime signifi-
MD, a fast-j
ircuits, era-
reveals
collection
United Press International
I EL FASO - The cowboy boot -
once grubby, dusty footwear for
hard-working cowpunchers - is now
a luxury item for tfiose who have ev
erything.
I The boot took a giant step re
cently to copyright designer status
when Tony Lama Boots of El Paso
unveiled its new top-of-the-line
boots that will sell for up to $750 a
pair.
Named the Tony Lama Signature
Collection, the line is copyrighted,
said Rudy Lama, vice president of
industrial relations ait Tony Lama
loots, the world’s largest manufac-
tuifrof hand-tooled cowboy hoots.
I Lama said it took him and plant
manager Jesus Briano four months
to design the boots’ stitching. It’s the
stitching that is copyrighted, he said.
I “We spend so much time design
ing a certain paittern,” Lamai said.
“And then when we get it out in the
market you find that someone is out
there right away producing some
thing identical.”
■ Lama said 100 pairs of the top
quality boots are made every day.
Dealers have bought 6,000 pairs for
Christmas this year and the firm is
already working on orders lor next
year, he said.
■ The boots’ retail prices range
from about $310 for a pair of all Eu-
1 ropean calf or buffalo boots to $750
for a pair of ostrich skin boots.
I Lama said comparable boots in
the company’s other lines range
from $240 to $570 a pair,
p “What we’re really selling in the
Signature Collection is a top quality
boot, the very best in leather and
comfort,” Lama said, but he added
he did not think boot wearers would
begin to tuck pant legs inside the
boots to show off the exclusive stitch
ing.
1 Lama and Briano developed 25 to
30 design patterns, which were pre
sented to company officials last sum-
nier. A final 10 designs were selected
to be incorporated into the first line
of the Signature Collection.
to start a bank
United Press International
DALLAS — At $3,500 a copy, the
authors insist the 197-page manual
is a bargain and that owning one can
save the buyer from pitfalls costing
tens of thousands of dollars - or lost
man hours.
Dallas banking experts Marcia
Munson and John B. Sartain have
written a book-length manual on
how to start a bank and claim they
are the first in the nation to under
take such a project.
The dry, cold information in the
“Organizing and Opening a New
Bank” manual deals with every
mind-boggling regulation on start
ing a bank. It even tells how to install
the vault.
The authors, one a former federal
banking regulator and the other a
banking consultant, have pooled
their experience and expertise to
produce the manual.
Munson, 35, a graduate of the
Southwestern School of Banking at
Southern Methodist University,
worked for 11 years as a trust exam
iner and bank regulator with the
U.S. Treasury Department. She re
signed last year to care for her infant
son and become an independent
consultant. Munson says she has
handled more than 300 bank appli
cations in her career.
Sartain, 41, holds a master’s de
gree in economics from SMU and
has been a banking consultant in
Dallas since 1970. He has helped
charter over 150 banks in the South
west.
“It was Marcia’s idea initially to
write such a book from her experi
ence as a regulator,” Sartain said.
“She has been handling all these pit-
falls and successes of starting a bank.
We have known each other profes
sionally and she talked to me and we
decided to go ahead with it.”
The manual was launched in early
November. The authors said they
have sold four copies and estimate at
least 200 different groups will buy
their manuals.
“From my experience and back
ground, I have never seen a manual
that sets out this information in one
concise document,” said Munson.
“What we have written will save a
group both the time and money dur
ing the complicated period of get
ting a new bank off the ground.”
Sartain said the average capitaliza
tion for a medium-sized bank is
about $3 million. On that scale,
spending $3,500 for their “hands-
on, how-to guide” is insignificant, he
said.
“Most people who are involved in
opening a new bank have never
done so before,” he said. “The ma
jority are usually businessmen and
Bankers who have never really
started a new bank and they can
make very costly mistakes.”
Sartain said 269 bank charters
were approved in the United States
in 1983 and 150 were in Texas.
“The Southwest has become a
hotbed of banking activity,” he said.
Munson said an average of 20
percent of all applications for char
tering a bank are rejected by the reg
ulators because of incomplete infor
mation, inability to satisfy trustee
responsibilities, incompetent man
agement, insufficient funding and
poor location.
“There are so many nitpicking
things in the regulations,” Munson
said. “For example, the law specif
ically says the list of all shareholders
must have their street addresses and
it will not accept a post office box
number for the shareholder. Many
applicants do not know this.”
The manual includes a detailed
master chart outlining the step-by-
step process for completing the for
malities, which takes up to 18
months before the bank can open its
doors.
“The rules are complicated but
they are needed because banking is
not like other businesses, it is a mat
ter of public trust and your money
and my money are involved,” Sar
tain said.
“The purpose of the (manual) is
to guide a group through the diffi
cult time from receiving approval
from the regulator till opening of
the doors. I believe it will prove to be
a valuable investment by these
groups.”
846-3824
Open early Thurs. & Fri.
i&xnners
rtuftr
being
serbebl
call (©fftce
845-1234
Trampoline safety disputed
ial
a.
United Press International
NEW YORK — Trampolines may
be fun, but two sports medicine ex
perts say they are dangerous when
fused by trained athletes and should
[be banned from gymnastics pro-
[gfams and recreation centers.
Dr. Joseph S. Torg and Marianne
Das of the Sports Medicine Center,
[University of Pennsylvania, Philadel-
;phia. said the American Academy of
[Pediatrics policy on trampoline
[safety is not strict enough.
The policy, issued in 1981, allows
[for a trial period of limited and con-
Itrolled use of trampolines in schools.
The academy previously had called
|for a ban.
•‘The soundness of this (1981) pol
icy is questioned,” the researchers
laid in the report in Pediatrics, the
| academy’s journal.
1 “It is our opinion that both the
trampoline ana mini-trampoline are
dangerous devices when used in the
best of circumstances, and their use
has no place in recreational, educa
tional or competitive gymnastics,”
■Torg and Das said.
The doctors reviewed 23 years of
literature on trampoline-related spi-
al injuries, identifying 114 cata-
trophic spine injuries with asso
ciated quadriplegia — paralysis from
the neck down.
“Unfortunately,” they said, “it is
not possible to present these injuries
on a rate or exposure basis. How
ever, because of the magnitude of
the human and economic conse
quences of quadriplegia, we firmly
believe that the trampoline and
mini-trampoline have clearly been
established as very dangerous de-
One report told about three
Swedish and four Danish children
blacking out, then being injured.
“The pathophysiology of this
brief interval of unconsciounsness
prior to the injury reouires explana
tion and further study,” the sports
medicine experts said.
Being expert on the trampoline
isn’t any guarantee that injuries
won’t happen, the researchers said.
They cited a report of eight Danish
injured patients, five had from one
to eight years experience, and one
was a trampoline instructor.
In another report, 14 cases in
volved one expertly skilled, three
highly skilled, two skilled trampolin-
ists and two novices, they said.
Torg and Das said the AAP, in its
“Trampoline II Position Paper,”
states:
“Maneuvers, especially the somer
sault, that have a high potential for
serious injury should be attempted
only by those qualified to becoine
skilled performers.”
But judging from well-docu
mented evidence in the world medi
cal literature cited in their report,
Torg and Das said it is the skilled
performer attempting difficult ma
neuvers and somersaults who is at
risk of sustaining a cervical spine in
jury - resulting in quadriplegia.
In the statement allowing trial use
of trampolines, the academy noted
that the trampoline is a potentially
dangerous apparatus and its use de
mands certain precautions.
“Highly trained personnel who
have been instructed in all aspects of
trampoline safety must be present
when the apparatus is used.”
Torg and Das said. “Perhaps the
committees responsible for this
statement overlooked the well-docu
mented cases in the European litera
ture that clearly establish the unpre-
ventable nature of these trampoline
accidents.”
8
S
s
s
k
k
k
k
k
:j
k
k
k
si
s
si
Si
il
si
si
k
s
S
si
k
k
k
k
k
v
k
k
si
si
i
j
si
k
si
si
k
k
s<
si
MEET tmAf NUTRENA
YOUR
NEW
feed dealer
undown ag supply
Rt. 5 Box 1047 College Station, Texas 77840
2 miles west of 2818 on FM 60
409/846-3333
or U-Go-Feed
John A. Saculla
HORSE
FEED
because you want the best for
your horse
Vitality feeds provide the nutrition needed for
horse vigor, performance and health.
There is no shortcut, no compromise with
quality in making Vitality horse feeds.
Every ingredient is selected for appetite
appeal, digestibility and nutrient value.
You can count on quality and palatability in
every bag of Vitality horse feed.
Authorized dealer
NutrenaFeeds
They’ve worked for three generations
We want to earn your business
V
•s
N
s
s
!>
?>
N
k
s
k
k
N
k
k
s
k
k
k
k
k
k
k
k
k
k
N