University Book Stores
Page 12/The Battalion/Wednesday, Decembers, 1984
north. Gate
846-4818
Culpepper Plaza
693-9388
AGGIE POSTERS
Regular $6.95 each
Christmas Special—set of 6 for $25.95
Systems Administration Building
Aerial View of A&M
Academic Building
Kyle Field
Reveille
Bonfire
Toy promotion not child’s play
50
United Press International
BOOKS & MORE
AGGIE UNLIMITED
Parkway Square
696-2553
Post Oak Mall
764-0966
THE
CRIPPLE CREEK
LIFESTYLE
Cripple Creek is more than just a place to
live. It’s a fun place to call "HOME”.
• Lighted Tennis Courts
• Swimming Pool
• Hot Tub Spa
• Convenient Laundry Center
• Extensive Landscaping
• Large Walk-In Closets
• 24-Hour Emergency Maintenance
• On Shuttle Bus Route
• Close to Shopping, Clubs
• Restaurants and Banking Facilities
• Private Patios or Balconies
• Professional On-Site Management
Join in the Cripple Creek lifestyle.
Visit our office today!
CONDOMINIUMS
Developed by
Stanford Associates, Inc.
904 University Oaks #56
College Station
764-0504 or 764-8682
Models Open Daily
Mon. thru Sat.
10 a.m. til 6 p.m.
Sun. 1 p.m. til 6 p.m.
NEW YORK. — Eyerv Mom and
Dad ought to know that toys on the
best-seller list this holiday season will
not get there by accident.
They are launched into the top
ranks by a well-orchestrated market
ing strategy that includes pumping
millions of dollars into television
commercials during kiddie shows.
The promotions are so finely tuned
it is impossible for an orphan toy —
an unknown — to wiggle into the
front ranks.
Spontaneity is dead in toyland, as
parents can observe firsthand the
next time their kids get a massive at
tack of the “gimmies” for playthings
pushed on commercials.
The marketing gets a boost from
licensing arrangements guaranteed
to keep cash registers ringing contin
uously for parties on both sides of
the contracts.
Toyland, from a business stand
point, gets shaped for the holiday
season during the previous Feb
ruary, just in time for the American
International Toy Fair in New York.
Hundreds of manufacturers put
their new lines on display along with
steady hits and news of any new li-
To it neophyte, the toy lair is not like one would imag
ine. Buyers saunter from exhibit to exhibit, carefully
handling and playing with toys, reading about them
and listening to the sales pitches. The scene comes
across as steady hype.
censing arrangements. The people
who make the Barbie doll, for exam
ple, may show new characters, play
things, or even toothbrushes
plugged into that line via licensing.
To a neophyte, the toy fair is not
like one would imagine. Buyers
saunter f rom exhibit to exhibit, care
fully handling and playing with toys,
reading about them and listening to
the sales pitches. The scene comes
across as steady hype. Deepest con
centration seems reserved for view
ing the commercials, especially those
fashioned by the toy makers’ adver
tising agencies for the kiddie TV
shows.
Last February the buyers picked
up a massive issue of Toy & Hobby
World, the industry’s largest circula
tion publication, which included a
copy of Licensing Today, also a L'.S.
Business Press Inc. publication.
This scene, to be repeated in Feb
ruary 1985 for the next Christmas
shopping spree, includes buyers
stuuying the toy fair publications as
if they were gamblers eyeing racing
sheets.
Evie Lazzarino, product informa
tion manager at Hallmark Cards
Inc., in Kansas City, Mo., provided
an insider’s view of the promotion,
licensing and marketing strategy
that virtually prevents any toy from
upsetting the hottest playthings.
season. Strategists are not!
to find her in the top-tenhottesiio
now. Kids were the targets,asfoti
combined to trigger RainbownuJ
from coast to coast. The facts:
NE’ 1
Rainbow Brite was created; shying
Hallmark Properties, the licenaj satisfy
arm of Hallmark Cards Inc. {dent
back w
Rainbow Brite was in dtttl: Ren
opment at Hallmark Properties« sitting
several years before its introdiraiij
at the February 1984 Amerioitii
ternational Toy Fair in NewYorL |
• Rainbow Brite is a chard
who lives at the end of theraitfc
in a magical place called Rainlio
land. She and her friends, the
Kids and Sprites, provide all
color to all the world. Grouchyti
lains — Murky Dismal and Littli
his sidekick — live under a dad
cloud in a gloomy place called Hi
Pits. They try to ruin Rainh
Brite’s colorful plans.
lionth
gala c<
)onal<
during
went p
; Will
Bines host friends, a magical Ilya which
Rainbow Brite, the character she
told about, was programmed last
Februrarv for stardom this holiday
horse named Starlite, and a spec
sprite named Twink, help the
triumph over Murky Dismal’s
plans.
annua,
nd si
pi irate
no rea
will be
ringint
Me I
Irestaui
to opet
“Ou
A. am
Rensi
lookinj
Acid rain cure may be
found in baking soda
United Press International
CHEYENNE, Wyo. — Baking
soda, used for everything f rom bak
ing to brushing teeth and deodoriz
ing shoes, may also be a partial solu
tion to the acid rain problem in the
United States, one company’s re
search suggests.
Church and Dwight, parent com
pany of Arm and Hammer baking
soda, which operates a trona mine
near Green River, Wyo., is conduct
ing experiments in conjunction with
Cornell University to determine if
baking soda can neutralize the ef
fects of acid rain on pristine moun
tain lakes.
“We know it works,” Cornell re
searcher James Bisongi Jr. said.
“T he question is longevity.”
Bisongi said 14 tons of industrial
baking soda manufactured from a
trona mine by Church and Dwight in
Wyoming were recently used to treat
Wolf Pond, a 51-acre lake in the Ad
irondack Mountains of New York
that is highly acidic because of emis
sions from the area’s industrial
plants.
Bisongi said treating.the lake with
the sodium bicarbonate involved no
more than “simply driving 50-pound
bags out in a boat, slitting them open
and pouring it in.” The baking soda
markedly reduced the lake’s acidic
level overnight.
Using the standard pH scale for
measure, with 0 being the most
acidic, the lake went from a 4.5 pH
factor to 6.9. Bisongi said Cornell
and Church and Dwight will do
more extensive research in the
spring when runof f from the moun
tain snow will send a “gush of acid”
into the Northeast’s lakes. Then re
searchers will be in a better position
to judge the long-term results.
Previous attempts to neutralize
acid rain with alkaline materials used
limestone, but most limestone settled
to the bottom of the lake where it
was covered by sediment, rendering
it ineffective as a neutralizing agent.
Baking soda, however, acts like a
tablet of Alka Seltzer and dissolves
rapidly and completely so that all the
material works toward neutralizing
the acidity of the lake.
High-tech firm set
for Christmas ba
go mt<]
8 But
the co
Donalc
nits i
toms, I
we wot
ing ou
United Press International
AUSTIN — Advanced Micro Devices figures to spend
$100,000 an hour for the four-hour Christmas party it will throw Dec.
for its employees in A jstin and San Antonio.
“It’s tfte most elaborate party we’ve ever handled,” said LarrvFon
tana, associate director of the Frank C. Erwin Center, which usuallyb-|
dies University of Texas basketball games, major rock concerts and |
three-ring circuses.
Four thousand people are expected to attend the “Decades of
Christmas” party being tnrown by the Sunnyvale, (adif.-hased microchip
maker.
It will take about 2'/z days to set up the bash and a couple of 40-tooi
refrigerator trucks to haul in the food. Dif f erent parts of the ErwinCenj
ter will be decked out in four period themes, including a 1940sbigbaM 1
room, 1950s malt shop, 1960s San Francisco Haight-Ashbun, ana 198ft
with laser lights and a rock band.
Menus will match each period — lobster, escargot, crab, pasta, vtal
beef, stuffed chicken, smoked salmon, smoked venison, prime tih
oysters, hamburgers and champagne.
T he party also will feature a performance by the popular Austin
based rock band Joe “King" Carrasco and the Crowns.
Jerry Sanders, AMD's founder, president and chairman of tk
board, is scheduled to make a dramatic. Liser-light-enhanced entrance
AMD has been throwing similar parties in California for
the company figured its presence in Central T exas had become signifi
cant enough to carry on the tradition in the Lone Star state. AMD,afast-
growing and highly profitable manufacturer of integrated circuits,era
ploys 1,500 people in Austin and 500 in San Antonio.
lard-w
a luxui
Irythii
I The
cently
when
unveih
STARTING
tomorrow:
(fet IReady ‘Jor The OfoCidays...
Sweaters
Music Expresses Has
Christmas Eariy Com* Tout
Tliei*4s’si No Better Time Than
Now To Give The Gift of Mnsie*
Be
On Sale For $5.99 TP or Cass.
Selected New Releases Will Also Be
On Sale For $4.99 TP or Cass.
Maxell UDXT HC90’s on Sale-
$2.99 Faeli
Beat The Christ inas Rush And
Shop for ANYONE at Music Express
ERIHAYHEC. 7 ■ SAT. DEC. H
Silk • Angora
Sequins • Suede
Pearls • Rhinestones
Readings • Cottons
Holiday Hours
10-8 p.m. Mon,-Sat.
Layaway Available
Shak’s
Culpepper Plaza
20% off regularly priced merchandise with this coupon, exp. 12-31-84
to desi;
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to be ii
of the!
Holiday gifts I Tl
or every home,
And every heart
Wrap up your
shopping while the
shopping is best!
•See Thursday's and Friday's
Battalion For Details*
How About Them AgsS Ags 37-t.u. 13
116 stores with special
sales
The Christmas Story Musical
Friday & Saturday, Dec. 7,8 - 6:00 p.m.
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N\£15/C EX£B£§5
725-B UNIVERSITY DRIVE
OPEN 10-10 “Behind Skaggs & McDonalds’’ 816-17-11
pysrOAKMAii
Beall’s • Dillard’s • Foley’s • Sears • Wilson’s / Tx 6 at Hwy 30