Monday, November 12, 1984/The Battalion/Page 7
log Local media teaches
3 'i groups to get coverage
ms
By KIM JENSEN
Reporter
Representatives from more than
10 local service organizations took
advantage of a free media workshop
Saturday morning that helped them
!earn how to write public service an
nouncements, prepare press re
leases, and get media coverage and
Ign -j. publicity for their organizations.
eia The workshop was sponsored by
SBriie Associ ation of Bryan-College
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By KIM TREESE
Reporter
Scientists have underestimated
S. Distnc he range and role of diffusion in
Brookh tistory, Dr. William H. McNeill,
thedeaf University of Chicago professor of
nsteinak tistory, said Friday.
His lecture was presented by the
University Lectures Committee in
onjunction with the conference,
The Transfer and Transformation
)f Ideas and Material Culture,”
ponsored by the College of Geosci
ences, the Department of History
md the College of Liberal Arts.
“Literary record tends to divide
lumankind into separate and water-
ight boundaries,” he said. “This
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tually beneficial for the community
and the press.
“By teaching our community how
to deal with the media we are mak
ing it possible for the media to serve
the community in a better, more ef
ficient manner,” Mayes said.
News directors, photographers,
editors and media personalities from
the Bryan-College Station area par
ticipated in the program and were
on hand to answer questions from
the audience.
Jeff Braun, news director for
KBTX-TV in Bryan, explained to
the group what qualifies events for
news coverage and told them how
planning for crews and equipment
can increase the chances of television
coverage.
Greg Moses, former news director
tit KTAM radio, said radio is proba
bly the most misunderstood medium
because people don’t know what
happens behind the scenes in radio.
“Sound is the key ingredient for
good television and radio,” Moses
said. “As a result, groups who help
provide us with sound have a better
chance of receiving media covera
ge-”
University of Chicago prof:
Globe united but diffused
means that a full and accurate ac
count of cultural diffusion will never
be attained.
“Someone who is undergoing clas
sical studies will not pay attention to
China and India when studying
Greece and Rome.”
Venturesome roving has long
been a part of human behavior, Mc
Neill said. Prehistoric man was con
stantly moving about, tracking new
ground and encountering whatever
came along, he said.
“These incursive encounters with
strangers began to offer the oppor
tunity for diffusion,” he said. “Skills
spread, and they had to be altered to
suit the different geographic areas.”
This borrowing of ideas provokes
invention when whatever has been
borrowed does not quite fit the pre
sent situation, he said.
As a result, McNeill said, the
world became far more interactive,
and new goods, skills and appetites
were developed.
“Ideas are highly contagious,” Mc
Neill said, “and skills accompany the
spread of ideas. This is the mainstay,
of human society. It facilitates a clo
sely interconnected globe.
“Communications has united the
globe but has not united the diverse
ideas of the cultures. The multiplic
ity of languages gives proof to this
theory.”
Historians deal with diverse fields
By WALTER SMITH
Reporter
The study of history is a preserver
of human relations, cultural values
and the quality of life. Dr. Henry
Dethloff, head of the history depart-
ment at Texas A&M said.
“Historical knowledge is becom
ing increasingly important in this
rapidly changing world of modern
technology,” Dethloff said. “In or
der to evaluate change, we need to
have a sense of the past from which
weave derived.”
He stressed the importance of
trained historians in the business
world because, he said, these histori
ans provide a business or institution
with the historical framework that it
must use in order to be successful.
While traditional historians are
generalists, many historians are now
specializing in more narrow fields,
ranging from science and technol
ogy to business and economics.
The history department faculty at
A&M are involved in projects rang
ing from the writing of the Texas
Commerce Bank history to the gath
ering of information taken from
World War II German documents
concerning synthetic fuel produc
tion.
“The historian probably deals
with more diverse and diluted infor
mation than anyone else,” Dethloff
said. “The historian is trained in the
assimilation of this kind of informa
tion through objective, scientific
processes and reasoning.”
The study of history provides the
background to be a good commu
nicator and an effective analyzer, he
said.
“You need the generalist who can
move in and around the intellectual
environment and fit the pieces toge
ther,” Dethloff said. “We tend to be
come highly specialized, even in aca
demia, which is simply a reflection of
what happens in society.
“So the (historian) becomes the
generalist that can bring these pieces
into a composite. They do provide a
bridge for the transmission of ideas,
knowledge, and information from
one area to another.”
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31 ll11 '
UNITED WAY
5th ANNUAL MILLER LITE & UNITED WAY
10,000 METER ROAD RACE
Part of the INSIDE RUNNING Texas Grand Prix Series
8:30 am, Saturday, November 17
at
The Brazos Center in Bryan
AGE DIVISIONS:
MALE FEMALE
AWARDS:
The top ten men and the top five
women (over 18) will receive beer
glasses. Also the top three places
m the age divisions will receive
beer glasses. NO duplications will
be given. The top three finishers
under 19 will receive plaques in
each of the male and female divi
sions. Overall winners will also re
ceive plaques.
18 & Under 18 & Under
19-29 19-29
30-39 30-44
40-49 45 & Over
50 & Over
Sign up to be held Friday,
November 16
ENTRY FEE:
$6°° per runner
Mailed in entries will be restricted
to those postmarked on or before
November 14, 1984. Day of race re
gistration will begin at 7:30 am and
will be $8.00. Please make all
checks payable to: TEXAS A&M
R0ADRUNNERS.
in Front of Rudder Fountain
*************** All proceeds will go to United Way***************
For further information and entry forms contact:
Ben Barlass (409) 846-9693
DraZjUJy Race Djrector Miller Lite 10K
Bryan Industrial Park 822-3623 4402 Boyett Apt. C, Bryan, TX 77801
PH\n Apple for the Teacher..?^
[BARGAINS FOR YOUj
Battalion
Advertising
G
15% DISCOUNT
with current A&M I.D.
(repairs not included)
For all your jewelry needs.
Charge accounts available.
DOUGLAS JEWELRY
Culpepper Plaza 212 N. Main
College Station Bryan
693-0677 822-3119
TAMU
MBA INFORMATION SESSION
Date: Monday, November 12
Time: 6:00 p.m.
Place: 1 56 Blocker Bldg.
TAMU Horsemen’s Assoc.
Peruvian Peso
Riding Demonstration
The World’s
Smoothest Horses
Tuesday Nov. 13th
7:00 PM
Animal Sciene
Pavilion
Everyone is
Invited to Attend
RECRUITMENT FOR
SHELL COMPANIES OVERSEAS
A service furnished to overseas Shell companies
by SCALLOP CORPORATION (A Royal Outch/Shell Group Company)
OPPORTUNITIES FOR NATIONALS WHO WISH TO RETURN TO THEIR COUNTRY OF ORIGIN
SCALLOP CORPORATION represented by REX P. KASTNER will be on campus to interview graduates
of the following nationalities and disciplines:
WESTERN EUROPE: M.S. or Ph.D. level Petroleum, Chemical, Mechanical, Electrical (Power and
Control) and Civil/Structural Engineers. Ph.D. level Geologists - M.S. or Ph.D.
level Geophysicists. M.S. or Ph.D. level Computer Systems Analysts and
Operations Research Specialists. (Applicants should be prepared to work
outside their country of origin.)
BRAZIL:
BRUNEI:
BARBADOS:
GABON:
MALAYSIA:
NETHERLANDS
ANTILLES:
NIGERIA:
SINGAPORE:
THAILAND:
TUNISIA:
Masters in Business Administration and Graduates in Marketing, Chemical
Engineering, Economics, Law, and Personnel Management/Industrial
Relations.
Junior, Senior and Graduate Students (with emphasis on Bumiputras) in
Engineering, Geology/Geophysics, Computer Science, Business, Finance,
Accounting and Economics.
Business Graduates - preferably Masters Level.
All disciplines.
Junior, Senior and Graduate Students (with emphasis on Bumiputras) in
Engineering, Geology/Geophysics, Computer Science, Finance, Accounting
and Economics.
Senior and Graduate Students in Chemical, Mechanical, Electrical, Petroleum
and Industrial Engineering, Computer Science, Finance, Accounting and
Marketing.
M.S. or Ph.D. level Geologists/Geophysicists, Engineers and Computer
Scientists.
M.S. level in Physics and Chemical Engineering
Senior and Graduate Students in Mechanical, Electrical, Petroleum and
Chemical Engineering - Computer Scientists. Masters in Business
Administration.
All disciplines.
IF YOU ARE INTERESTED, PLEASE CONTACT
YOUR PLACEMENT OFFICE FOR AN APPOINTMENT
CAMPUS VISIT: THURSDAY, NOVEMBER 29TH AND FRIDAY, NOVEMBER 30TH