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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (Aug. 22, 1984)
1701 BHMUlOr SuftrlOO 77902 Linda S. Dutton, C-M.P, WA i Page 10B/The BaCtalkxVWednesday. August 22. 1964 Fighting iice yields big controversy for one company = AGGIES! ua tutu iuiu «ki : • Sand fou booM kv tba boUdors • Anonga your akl trips • Boob four spring bsaok axcursions to tbs baocb • Plan four mwiTT in Curopa All this, art no additional cost to you. CALL (409) 846*8881 for friondly, courteous service. Wo pwmds a 12th Man Scholarship annually. AGGIE OWNED AND OPERATED uwim* r»«i 11 NEW YOSK — aid «aa of two mg r**cuuvr*. haa immmkv't wav you do whrn lK*r lar aakr “He think* of that a* our •penal graphics are great Despair folklore mat hnks the c niters with dirt, hie are showing up on somr mi the beat- kept little heads in the nation. “Research shows quae clearly that there's no correlation between socio economic status and ir ndence of bee.’' said Fvederu Price, vice presi dent at Pfiser Pharmaceuticals Pfuer makes Rid, the best-setting head bee treatment in the nation and the first such product to be ad vertised on national television Children are the most common of head bee. and the any be the mam from chrysanthemums When Pfiarr decided So market a head bee prod uct in the mid-70s. its first problem was so differentiate itself from the Its answer was a small fine- toothed comb chat is included in ev ery boa ro remove the eggs once the hair has been treated and washed Unless the removal — nit-picking m ns original form — ■ successful, the hatch and produce a new tty 19110. Pfiarr was selling %2 mil bun worth of Rid annuatty Since then, sales have jumped to nearly $10 mittson Price attributes Rad'i luccess to "hybrid marketing." which combines don and over- notasso health "Tylenol Had a sumer campaign, but they didn't ne glect the donors." Price said "We took a tiny leaf am of that book * In patching Rid to health profes sionals. Pfiarr put particular rm- phaau on school nurses — a gener ally-ignored segment that seemed so appreciate the attention. Price mid "They're not wett treated by man ufacturers. marketers, dastnbutors The reception from nurses was so strong we ended up distributing vi deo cassete programs on how So treat bee ” The idea of advertising on tele vision began as a joke, then took hold even though most viewers were t potential < 'You can create a taste for letto there that it there before, but if me no ttce in the area, nobody's m •crested m Rid." Price said. The too brass at Pfuer were ovigr natty "aghast* at the idea of potting bee ads on network »v. But use law- check. a features ■hocked >a |nidrilr claas parents who hayejuat heard the dreadful news “We figured the very fact we were on television was newsworthy in and of itself, and we were right on the mark. Price said The ads got lota of attention, particularty when CAS re fused so air them "That was terrifiche said. The whole experience, in fact, has been a pleasure for the Pfuer peo ple. who normally spend their time dealing with prescription drugs with long names that are intended to cure very tenuus ailments Hr ad bee. Price noted, do not cause anvthing but parental tremors *1 must admit, of all our products we have the most fun with this one.* he sasd NOW OPEN Effects of baby boom still unknown Medicare outlook uncertain BIS OoU*C« Main Q Tofcens for 81°° 46 Tofcena for $5°° 2 Token for 6.25 Some of the Top 10 Q&mes In the United States are: *1 SPY HUNTER PUNCH OUT POLE POSITION II 10 YRD FIGHT MAJOR HAVOC TWO TIGE VULG KINGS OF S BLACK PYRAMID IRQ Gome 313 coUAftt Best for Less! WASHINGTON — The aging of Amenta's post-World War II baby boom will have serious — and. as yet. unknown — consequences for Medi care next century, but experts nre- dirf Social Security’s old-age fund will be in sound health Social Security’s trustees report that because of tax hikes and benefit restrictions enacted bat year, old-age checks “can be paid on time well into the next century.* unless the econ omy takes a dramatic nosedive. But the outlook is bleaker for Medicare, a victim of increases in health costs and in the sire of the el derly population The hospital program for the old and disabled will run short of money by the eacly 1990s unless benefits are cut 32 percent or the pavrott taxes that support it Me raised 48 percent, ks trustees say. Either is polMically unacceptable Over the next 75 years. Medicare s needs will outpace ks bank account by 6.56 percent of the nation's taxable payroll Medicare's outpatient program. paid for by annually adjusted patient premiums and general revenues, will not run low. But costs are ruing fast and Congress should muzzle them, the trustees warn. “It » going to be one big problem," warns Robert Myers, former Social Security deputy commissioner and executive director of the 1982 presi dential Social SecurMy commission. “The country is going to have to face the problem do you want all the medical care everybody wants?* ( .onsider these figures: —11.6 percent of the population is now over 65. according to census figures. By 2050. M will be 21 per growing —The nations fastest population group — those over 8: — leaps from nearly 2 5 million peo ple now to 8.6 million in 2030 and 16 million in 2050 By 2050, they will be 25 percent of the over-65 group, compared with 9 percent now, the Census Bureau says —There are now 3.3 people work ing for each retiree, according to the Sot tal Security Administration That dtps to two workers per beneficiary by 2045 Old people go to doctors, hospi tals and nursing homes more often than young ones Mainly because of an aging population, the number of people who need help with daily needs like bathing and dressing will more than double by 2040. accord ing to the National Censer for Health 1 >innrt Experts differ on some implica tions of a longer lifespan Some say today's enthusiasm for exercise, bet ter nut noon and preventive care will mean a healthier old age. and less use of nursing homes. Others argue chronic ailments and disataiitv will increase as more people are kept al ive longer. For now, government m looking at Medicare through eyeglasses, not a . telescope Until next decade’s fiscal ensas is solved, officials say. the mid dle of next century u unclear. “Who knows about 2030? I don't know what 1992 said Pat nee Femstetn, deputy director of the Health Care Financing Admtntstra- A Division of RSM, Inc. non. which runs Medicare. “2030 has a sharper abshtv to come into fo cus to the extent you know what you’re going so do in 1990“ The solution is likely to extract pain from taxpayers and beneflcia net alike There kkety will be pees sure to raise the ehgibilMv age. find financing other than the pavrott tax. use more hospices for the dying, ex pand prepaid health plans, and tighten benefits A Reagan administration Medi care advisory council recently ret* om mended the age of ehgibiaCY •— now 65 — be hiked to 674»v I99C be cause people are living longer and hmAttdae Bma. The Medicare council also wants akohol and tobacco tax hikes to help Med*are. The fact that fewer work ers will have to support more benefi ciaries next century “has obvious isn plications for supporting the program primarily through the pay roll tax." said Linda Aiken, a council member and vice president of the Robert Wood Johnson Foundation. 845-8681 located in the 7:45 - 6:00 Mon. - Fri. 9:00 - 5:00 Saturday Introducing a new video movie and video equipment rental service on Campus! Movie rentals $2 BO per day video recorder rentals $7 BO per day $22®° per week video oamarma also available $ 10 per day, $20 for 3 days, $30 per week Now Showing Splaah Big Qxlll Romancing the Stone Sixteen C&ndlee Pay for 2 days and get Monday - Thursday SPECIAL rent 2 movies and get a 3 rd free I