Thursday, February 16,1984/The Battalion/Page 3B 9
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United Press International
NEW YORK — Are Ameri
cans ready for irons in the
$60-and-up price range? Es
pecially in this era of wash-
and-wear fabrics that rarely
need pressing?
At least two manufacturers
think, so. Within the next two
months, Sunbeam and Gen
eral Electric expect their new
electronic irons to be arriving
in stores at suggested retail
prices of about $67 and about
$60, respectively.
Research shows price is not
an issue when safety is in
volved, said Kevin O’Malley,
director of marketing pro
grams for Sunbeam, at a New
York demonstration of its
new model. The Monitor iron
shuts off automatically within
30 seconds if it is tipped over
or left in the ironing (sole-
plate down) position.
It also shuts off automat
ically in 10 minutes or less if it
is left in the heel rest position,
said company president Jim
Connors.
GE’s Automatic Shut-Off
Iron is designed to switch off
in 10 to 12 minutes when left
in either the down position or
K ed over or dropped, says
ert Pollack, the compa
ny’s marketing manager for
garment care.
“An iron takes 40 to 50
minutes to cool down, so even
if it shut off in 5 seconds, it
still would scorch fabric,” Pol
lack added by telephone from
GE’s Bridgeport, Conn.,
plant.
Both brands sense time
and temperature and have
signal lights
GE’s Automatic
Shut-Off Iron is de
signed to switch off
in 10 to 12 minutes
when left in either
the down position or
tipped over or
dropped.
shuts off after 2 minutes
more.
Pollack said market re
search showed consumers
wanted a signal they could
hear if they had left the iron
unattended or forgotten.
“The beep is loud enough
to be heard in an adjacent
room, but it’s not as loud as a
smoke alarm,” Pollack said.
“It’s not meant to be a siren.”
“The need for safety fea
tures spans all economic lev
els,” Sunbeam’s O’Malley
said.
O’Malley said his compa
ny’s market research indi
cated 56 percent of the peo-
E le surveyed said they would
uy such an iron and 80 per
cent said they would buy it
even after they were told the
f rice would be more than
50.
to indicate the iron has
reached the desired tempera
ture.
In addition, the Sunbeam
has a light indicating the iron
is plugged in.
In addition to its light sig
nal, the GE beeps to indicate
the desired temperature has
been reached. It also beeps if
the iron has been stationary
for 10 minutes. If the warn
ing is not heeded the iron
Connors said the Sunbeam
Monitor also steams at lower
temperatures than other
irons — in the 250-260 de
gree F range, compared with
270-280 degrees F.
Both brands are self-clean-
ing and use ordinary tap wa
ter.
Sunbeam shipments to re
tail stores are scheduled to
begin about March 1, and GE
in early April.
‘New Rembrandts’ on shirts
United Press International
NEW YORK — Not all art is
meant for the museums or
home wall hangings. Designer
Willi Smith is putting it on that
great American institution, the
T-shirt.
There will be no reproduc
tions of the Old Masters across
American chests, however.
Smith is featuring 20 contem
porary American artists.
“We have the new Rem
brandts,” the designer said in
an interview. He slipped out of
his dark knit sweater and into a
T-shirt with a splashy black on
white violin, sort of a free form,
from the artist Armand Arman.
Said Arman, “I put paint on a
violin and smashed it on paper
to get the traces of a broken vio
lin. I’m a sculptor basically.
“The first visual art was body
painting. Before painting caves,
they painted themselves.
“The T-shirt is not haute
couture. It’s for everybody and
makes design come alive.
“Once Picasso made a draw
ing on the back of a girl. But if
T-shirts had been popular then,
he would have done it on
them.”
artist, Les Levine. “Art is liber
ated from walls and suddenly
the streets become a museum.”
Smith agreed. “Museums in
timidate,” he said. “This way we
are bringing the artist closer to
the people. It’s really street art.
I want to see us involved more
with art in the community.”
“We started with T-shirts be
cause it’s one of the most popu
lar items of clothing,” said Lau
rie Mallet, president of Smith’s
WilliWear firm. “Everybody
wears them. Our idea was to
bring fashion and art together;
both are creative fields.”
The idea really was born last
May when the artist Christo
draped Key Biscayne, Fla., with
miles of pink fabric. Smith
made T-shirts for the workers.
Smith stills sells the Christo
shirt, but only with the artist’s
name, no other art.
Said designer Smith, “For
this project, we tried to get a
broad spectrum of artists. Most
of them we knew.”
The range is from the graffiti
designs of Tommy Scharf,
Keith Haring, Angel Ortiz and
Futura 2000 to the tempera
mental “liquid crystal” design of
Ed Schlossberg — that changes
colors as the body temperature
rises and falls — to the work of
other artists such as Les Levine,
Dan Friedman and Jenny
Holzer.
All the Ts will be 100 percent
cotton and retail at $37.
“I met some resistance from
some of the artists at first,”
Smith said. “But these people
represent our art today. The re
luctance came from those who
didn’t see fashion as art.”
“The criss-crossing of mass
production and art is in
triguing,” said Alison Sky of
SITE, the architectural firm.
“Collaboration is what our age
is about in terms of art — it’s ex
perimental and it could break
into something dynamic and
original.”
“If one person walks down
the street wearing a T-shirt, one
thousand can see it,” said the
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Mothers-in-law assess roles
hoping to get better image
MSC
United Press International
tiedy-
am
he first
irooks»'
One woman said the way to
be a good mother-in-law is to
- keep your purse open and your
^1# mouth shut.
J|P Another said she heard that’s
w the way to be a perfect grand-
fe ;molher, especially when it
comes to giving tips on how to
raise the grandchildren.
No one laughed when the
two women addressed the Mid
last ]« life Fair attended by older fe
males from New York City and
suburbs.
That a mother-in-law should
ibe seen and not heard was a
survival strategy whose time
rof/i® had come and gone, the women
it to e agreed. But sometimes it’s still a
;pentin' good idea to keep quiet, they
said.
The Midlife Fair was spon
sored by the Midlife Institute of
Marymount Manhattan Col
ived, fm liege. Participants attended ses-
idultiiW sions on “Being a Mother-in-
said, “li Law,” “A Son Is a Son ‘til He
andslit' Gets a Wife,” “My Daughter’s
I got *My Daughter All Her Life” and
rrthaMi “The Mehutanim Connection.”
nd." “The Mehutanim Connec-
whot'' 1 tion,” said Mary Jean Tully, in
stitute director and mother of
five adult unmarried children,
“describes what happens when
son or daughter marries and
, the
ton allot
ell.
as veryf
Stony Brook, Dr. Porcino is the
author of “Growing Older, Get
ting Better, a Handbook for
Women in the Second Half of
Life” (Addison-Wesley, $8.95).
“Try to get to know your
daughter-son-in-law before
they are married,” she said.
“Good in-law adjustment prob
ably begins then.
“Try to see them in different
types of situations to broaden
your understanding of them.
Invite them to share time alone
with you, just to get better ac
quainted (go out to dinner or
take a walk on the beach). Es
tablish with him-her what you
would like to be called —jane.
Mother Jane, or Mother Jones.”
Forget the negative folklore
that has built up around the
mother-in-law, the sociologist
said.
“Approach this new
relationship and role with a pos
itive attitude. Make an effort to
accept and respect this new per
son in your family. Remember
that many mothers-in-law grow
to love their new in-law as
deeply as their own children.”
Sne advised against trying to
separate or alienate daughter or
son from spouse and to remem
ber that this includes homosex
ual arrangements.
A woman from the audience,
confirming that, said one of the
unhappiest mothers she knows
objected to her daughter’s les
bian relationship and, as a re
sult, hasn’t seen her grown child
for six years.
To be a good in-law, one
must recognize that the one
who loves her adult child is sin-
cerly concerned about “your
grown child’s well-being,” Dr.
Porcino said.
“Be tolerant as you see the
couple quite naturally become
involved emotionally with each
other,” she said. “Don’t give ad
vice. Allow the couple lots of
time and space to establish their
own autonomy as a family.
“Don’t drop in unannounced
or uninvited. Excessive contact
is at the root of many problems;
a good rule-of-thumb is to visit
or call no more than once a
week.
“You must also recognize
your own right to set limits in
giving financial help, having (or
going) regularly for meals, and
later on, to baby sit. Do so only
when you want to, and feel;
comfortable doing so.”
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March 9-16, 1984
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“In Yiddish this is called ‘Me
hutanim.’ In practice, it can
bring pleasures and problems.”
Dr. Jane Porcino, a professor
and editor of a newsletter for
older woman, Hot Flash, said
the role of mother-in-law is one
that has had a lot of bad public-
ityand one for which there is no
training.
“It’s a big problem, especially
since with divorce some couples
may have as many as five, six, or
seven in-laws,” she said.
Dr. Porcino, whose one mar
ried, grown child lives in Aus
tralia, and one about-to-be-mar-
ried will live in England, said
couples living no closer than a
three or four-hour drive from
their parents successfully estab
lish emotional independence.
An assisant professor at the
State University of New York,
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Considerations of application
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Shaping
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