Page 4B/The Battalion/Friday, September 23,1983
Summer Olympics run by private group
Continued from pagelB
will drop out at the last minute in
retaliation for President Carter’s
boycott, leaving the Games a
half-Olymt )ics similar to 1980,
the LAOOC has consistently
wooed the Soviets with diploma
tic talk.
This summer, with Russia
still refusing to commit itself,
Ueberroth flew to Moscow to
observe the closing ceremonies
of the Soviet’s Spartakiade, then
announced a reported $3 mil
lion television contract for the
Iron Curtain network that left
free world broadcasters drool
ing. ABC paid a whopping $225
miuillion for exclusive U.S. TV
rights.
Edgar Best, former chief of
the FBI’s bureau in Los Angeles,
has been hired to handle secur
ity arrangements that will in
volve up to 17,000 police and
sheriffs deputies from several
cities and counties, the Califor
nia Highway Patrol and even
federal troops and agents.
Security for the Games is the
LAOOC’s top budget item.
Specific security Worries in
clude transporting athletes to
some of the far-flung venues.
Most events are within a 30-mile
radius, but the rowing and
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ARMY. BE ALLTOU CAN BL
canoeing at Lake Casitas in Ven
tura County and one equestrian
event at Fairbanks Ranch in San
Diego County are nearly 200
miles apart.
There also are the expected
appearances by world leaders
including President Reagan—it
will be the first time a U.S. presi
dent has opened an Olympics —
and the often volatile mixings of
immigrants and refugees who
have made Los Angeles the na
tion’s new Ellis Island.
“We don’t want to stage an
international security event and
try to wrap the Olympics around
it,” Best explained. “On the con
trary, we want to stage a success
ful Olympics and wrap the
security around it.
“We feel rather confident we
can achieve that adequate level
of security without an overbear
ing or overburdening look to it.”
Joining Ueberroth as the to-
plevel organizers are Paul Zif-
fren, an attorney and Democra
tic bigwig who chairs the Board
of Directors; Harry Usher, an
entertainment lawyer serving as
general manager; and a group
of 61 high-visibility directors in
cluding Justin Dart, Leonard
Firestone, J. Robert Fluor, Bob
Hope, John Kelly, Peter O’Mal
ley and Lew Wasserman.
If they evade the traps of in
ternational tensions and turn
over a tidy surplus, the organiz
ers could emerge as the Games’
shiniest stars.
Also likely to win Olympic
gold, to be exchanged into sales
and profits, are the corporations
buying a piece of the Games’ im
age and symbols.
There are three categories of
corporate support, depending
on their contributions. The
30odd companies contributing a
minimum of $4 million in hard
cash, goods and services are offi
cial sponsors.
They also get the most in re
turn — goodwill, promotional
value, publicity and guaranteed
seats at Olympic events.
Those making the heaviest
investments include ARGO,
which has laid a new track
around the Coliseum and is
building practice facilities
throughout the area; Levi
Strauss, which is contributing
uniforms for thousands of
Olympics workers and also is
running a nationwide contest to
pick uniforms for the U.S. team;
and McDonald’s, which built the
swim stadium and sponsored
two major preOlympic meets
this summer.
Some sponsors are also
Olympic suppliers, providing
equipment to be used in the
Games, or licensees, who pay the
LAOOC set sums or royalties for
the items they produce.
In return for their contribu
tion their goods become official
products of the Games — beer
(Anheuser-Busch), camera
(Canon), copier (Xerox), snack
food (M&M-Mars), or video
game (Atari), for instance —
allowed to display the Games’
symbols on their advertising and
goods.
The arrangements have
caused some criticisms that lofty
Olympian ideals are being re
duced to crass commercial deals.
They also prompted fears,
seemingly uniouncfed, that the
multi-colored interlocking rings
would be subordinated to corpo
rate logos.
In fact, the 1984 Games will
have fewer sponsors than any
Olympics in modern history,
and won’t come close to the 280
for the Lake Placid Winter
Games. That benefits both the
companies and the organizers,
who were able to place a high
premium on the sponsorships.
One sponsor is uniquely posi
tioned to either gather in Olym
pic gold, or lose a fortune.
The American Broadcasting
Co., forseeing the Los Angeles
Games as “the biggest show in
the history of television,” plunk
ed down #225 million for exclu
sive TV rights.
The network will utilize 2,500
personnel to produce an unpre
cedented 18/‘A hours of cover
age, which it expects to not only
sweep the ratings for2w,W
but also give the network a nit
ning start on the 1
season.
ABC also has exclusive^
rights to the Games,
Sports Illustrated will |
the Official Souvenir Pr
and ABC Publishing,whiffl
out the monthly Los Ani
magazine, will create the Officii
Guide to Los Angeles.
ABC and the LAOOC,men
while, are peddling a
tional film called “Sharing u
Dream,” narrated by C
Heston; and 20th Century-Fq
has won rights to produce tii
Official Film of the Gamesoflit
XXIII Olympiad, a 90-niiniiij
documentary.
Other media giants are
belting a bundle on thepuii
insatiable appetite for theOhn
pics. The NBC and CBSnitj
works cannot ignore the Gam
despite their competitor’sinsii
track, and will assign m
numbers of reporters mj
photographers to the even
along with wire services, not
pa pers, magazines and radiosi
tions from around the coin
and throughout the world
The total media credenlil
will lop 8,000, and the doi
sprawling Convention Ceoif
will house the press and
sophisticated equipment
Joygerms spreads
goodwill epidemic
United Press International
SYRACUSE, N.Y. — Joan
White is trying to infect the
world with a new epidemic — of
goodwill and encouragement.
She is president of Joygerms
Unlimited, a “no dues-just do”
organization she founded more
than two years ago to spread
cheer and good will.
“I’m serious about this,” said
the 49-year-old former secret
ary. “This isn’t a joke to me.”
From a handful of members,
Joygerms has spread to include
members in “practically every
state,” Norway, England,
France, Germany, Wales, Au
stralia and Canada.
“We know there’s death, ml
trials and tribulations. Wetnii
face up to the rigors of real#
Our group just tries to serve asi
form of encouragement.’’
Gene Bey
major fro
catch: (
‘Con
of u
The club’s creed is “down
with gloom and doom.” Mem
bers spread their good cheer by
devoting some of their spare
time to visiting the sick in hospit
als and nursing homes.
Others take part in Joygerm
rallies and parades at special
times of the year, like the Fourth
of July, Thanksgiving and Hal
loween.
“This isn’t a Pollyannic trip
through the tulips," said White.
| White, who is affectionatdj
known as “JoanJoygeriii"-liti
sister has been dubbed "Bacteii
Bev” — came up with theidti
for Joygerms Unlimited aflti
reading about a California®
pie who offered to do peo|
worrying for them — fora
“First I looked at it ani
laughed,” she recalled, “tm
then I started to think that itra
really negative since peopled
to send money to get people t«
worry for them.”
She immediately typed a let
ter to the local paper with htt
thoughts on an alternative set
vice, “something more positive.'
“People responded," shesaid
“People said there was a ned
for something of this nature
was delighted, ignited and ei
cited.
“What started out as a larli
now an international omnia
tion with people from all wait
of life and all kinds of
lems,” she said.
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United Press l
PHOENIX —
divorced womei
grass widows. F<
now mourn all )
just the fall.
I’m coining a
computer widow
Ever since Be
computer horn
byebye Pat.
, Oh, I know a
Develop my own
somebody else \
quetballand hits l
me, read articles a
ing phenomenoi
neglect. Right u
can’t beat ‘em, jo
Nothing help:
down in front o
blue eye ar
keyboard, he mig
Australia and Fn
Inevitably I re
thing to ask him
computerland, hi
is silence or snarls
Now my key ]
me know when
breaking point.”
Thus he know
thing on my mir
his curiosity wins
Now HIS key f
didn’t you think c
got started?”
We have nigh
about my feeling;
points out I used
watched too mi
Out of the boob
byte fright.
Now ne watchi
hour a night — a
pressured him i
fnent to spend tii
He is learning i
.time. Once a can
ignored clocks as
ble, he has learnt
hour before he s
• II
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The atmosphere is different
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And what food! The menu is pure
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