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The Battalion
Friday, September 23,1983/The Battalion/Page 1B
c
ommittee formed in Los Angeles
to study business end of Olympics
<7
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United Pres) International
I LOS ANGELES — The orga-
Izers of next summer’s Olym-
Ic Games in Los Angeles are
:termined that they’ll be a big
iccess, both athletically and
nancially.
Even without federal, state or
ty backing, they figure they
lay make a small profit while
tracting something like $3.3
illion to Southern California,
he organizers are handling the
tmeshke any business, holding
jwn costs and refusing to
\ at No. 1 Nebrash wntenance cost over-runs,
s State at No. 211 hile building up income from
igo
wne
Mary at No. 4 Non
io. 5 AlabamaatVi
West Virginiaatli
College, No. 9
V and corporate sponsors.
No one knows which of the
7 Washington i cord 9,500 competitors will
hieve Olympian stardom from
e hundreds of medals to be
laryland and Tulin varded in 220 events in 21
ahoma.
s South Carolinai
u gia, No. 12SMli
13 Florida at Mis*
. No. 14 Auburni
No. lONotreDan
Fla.) in a natioiuk
ight game, No. I' id
it Wisconsin, No.
izona State and II
higan State.
t 3-3
iorts.
But it already is clear that the
ames' biggest winners will
nerge not only from the
rongest and swiftest, but also
om those whose business skill
id savvy yield financial gain
ing reputations.
Most visible of the Games’
t Mississippi, Wiik pn-athlete stars are the leaders
f the Los Angeles Olympic
Jrganizing Committee, a team
[of visionaries who just one year
were simply not believed
en they promised to put
together a spartan festival with
out government financing.
At its inception, the LAOOC
had trouble renting office space
because of its shaky financial
condition.
But it already is clear that
the Gaines’ biggest win
ners will emerge not only
from the strongest and
swiftest, but also from
those whose business
skill and savvy yield
financial gain and glitter
ing reputations.
Today, sitting on bank
accounts totaling an estimated
$130 million — contributed
mainly by television networks,
corporate sponsors and ticket
buyers — LAOCC President Pe
ter Ueberroth gets only knowing
nods when he predicts the
Games will stick to its $480 mil
lion budget and may even show
a neat profit.
The difference between Los
est a day off Fridt L
and the final maid I
t trophy would tali
tc 24.3-mile cour I
11 dominated theli
side of the cour
)ic kingiiptheerrali
.not northwester!
Americans sal
else.
advantage at il I
rated when Con#
itect his lead fori
■ in as manvdaysai
sailed by.
ralians pulled seve
;ths ahead early at
another chance
nargin when Conn
■m to sail to ihefc
de of the course at
he favorable wit
tiding the adffl
nerican delay insd
jib left Australia:!
rounding the lit
irgest gapthedeftl
■ f allen behind onir
i Cup history.
has been boltedM
lost New York Vi
iiattan mansion sit I
m it from theBrtf
rtrand already la
ase in which tocat
’erth, and Australia
hairman Alan Bi
dated wrench toft
NYYC’s showcase
is one part location, one part
timing and one part determina
tion.
Southern California, with its
concentration of major profes
sional and college sports,
already boasted a collection of
stadiums and arenas perhaps
unrivaled in the world when it
bid for the Games.
A few of the facilities needed
a bit of renovation and refur
bishing — even the Coliseum,
site of the 1932 Olympics. But
most of the venues — including
separate arenas for boxing,
gymnastics, basketball, vol
leyball, wrestling and weightlift
ing, plus stadiums for soccer and
field hockey — were already
sports showplaces fit for selec
tion as a site for the Games.
Organizers had to worry ab
out constructing only two main
venues — a swim stadium and a
cycling arena — and corporate
sponsors were eager to provide
the money for those in exchange
for the publicity.
The LAAOC has also bene
fited greatly from the good for
tune of timing. Following the
terrorist horror of Munich in
1972, the financial debacle of
Montreal in 1976 and the
boycott disappointment of Mos
cow in 1980, the International
Olympic Committee never gave
serious consideration to any
other bid for 1984 than the one
from Los Angeles, U.S.A.
The bid was not from the city
or even the country — with their
bottomless taxpayer troughs —
but from a group of budget-
minded businessmen.
With the future of their athle
tic movement endangered, IOC
officials reluctantly agreed to
authorize the first Games ever
run as a private party.
With the budget appa
rently safely in the black,
organizers are most wor
ried about the twin spec
ters of Moscow and
Munich — boycotts and
terrorists.
The organizers, acting like
businessmen instead of politi
cians, have pursued their spar
tan dreams with moneysaving
decisions. They will house
athletes at existing college dor
mitories, eliminate limousine
service for most visiting digni
taries and require almost every
body attending the Games —
even President Reagan’s family
and former Olympians — to buy
their tickets.
With each financial success,
organizers strengthened their
resolve to insist that those doing
business with the 1984 Games
do it their way — hard on the
budget and easy on the frills.
And they have not been inclined
to waver.
Recently, in a move that also
sent a message to any who might
be tempted to ignore financial
agreements already struck, the
LAOOC canceled arrangements
for the Walt Disney Corp. to
produce the Games’ opening
and closing ceremonies when
Disney’s plans far exceeded the
financial projections.
TV-movie producer David
Wolper, a member of the Board
of Directors who could be
counted on to keep the purse
strings tight, was named to re
place Disney.
With the budget apparently
safely in the black, organizers
are most worried about the twin
specters of Moscow and Munich
— boycotts and terrorists.
Obviously fearful that Russia
and other Communist countries
See OLYMPICS page 4B
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