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Getting advertising to fill the pages of The Battalion is a full- or part-time job for many
people. The students and staff who work for student publication often hustle for work 30 or
40 hours a week to get the ads and design them in time for publication.
The money comes
from advertising
by Ronnie Crocker
Battalion reporter
They don't write the stories,
they don't edit the copy and
they don't get their names in the
by-lines — but they are vital to
The Battalion. They are the
advertising staff.
Assistant advertising mana
ger Diane Mueck is one of two
full-time employees of the de
partment. She and manager Pol
ly Patrenella head a staff of five
student sales representatives.
Those students are assigned a
certain section of the Bryan-
College Station area and are re
sponsible for soliciting advertis
ing from the businesses in that
area.
Judy Moore, a senior journal
ism major, is one of five sales
representatives. She is responsi
ble for about 50 businesses in
Northgate and in Bryan.
On a typical day, Moore gets
to the office at about 1 p.m. and
spends an hour calling local
businesses to find out whether
they are interested in placing
any ads that week.
From about 2 p.m. until 4
p.m. she visits clients, getting
ads and soliciting new business.
She then returns to the office to
design and lay out the ads,
which will be sent to the printer
the next morning.
Some businesses design their
own ads, but Moore said she de-
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Polly Patranella
signs about three-fourths of all
the ads she collects. The dead
line for turning in ads is two
days prior to publication.
When the ads for a certain
issue are turned in, Meuck and
Patrenella add up the total num
ber of column inches and use
this to determine the size of the
paper for that day.
Patrenella then places the ads
on each page, leaving the rest of
the space in the paper for
stories.
Moore said she sells between
100 and 175 column inches of
advertising for each issue.
Those inches usually com
pose more than 50 percent of the
The Battalion's content.
PLATE PRODUCTION
1
S
1
Before The Battalion can be printed, met
al plates must be made that are negatives
of the paste-up layouts. Harvey Loesch
uses an arch light to shoot the negative.
This process is the last area of produc
tion in which corrections can be made.
PRINTING
The Battalion is printed on an offset
press. The metal plate never touches the
paper, instead an inked blanket makes
the imprint. Bob Evins helps produce
over 23,000 Battalions each day of sche
duled production.
DISTRIBUTION
Cliff Schautteet, a business analysis ma
jor, works for the Department of Student
Publications. Part of his job includes de
livering the daily Battalion to the distri
bution boxes located around campus.
This is the last step to the production of
the pa^er.