local
Battalion/Page 4
February 8,1983
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Around town
Faculty to meet with representative
Texas A&M University faculty members will have an
opportunity to discuss current legislative developments in
cluding recommendations by the Legislative Budget Board
concerning salary increases and benefits in a session with
State Representative Bill Presnal Friday.
Presnal will meet with interested faculty and staff at 3
p.m. in Room 501 Rudder Tower. The meeting is sponsored
by the Texas Association of College Teachers.
Lecture series to feature architect
The 1982-83 University Lecture Series wilj feature Harry
A. Goleman, a partner in Golemon and Rolfe Associates,
Inc. and a Fellpw of the American Institutes of Architects.
The title ol the lecture is “The Business and Art of
Architecture” and will be held^at 8 p.m. Feb. 10 in Room 601
Rudder Tower.
The lecture is open to the public and free of charge.
Second research seminar to be held
The second of six seminars on various computer models
designed to forecast the outcome of energy-related situa
tions will be held from 3-4:30 p.m. Friday here.
The Friday seminar focuses on regional motor fuel fore
casting and will be presented by Dr. David Greene of Oak
Ridge National Laboratory and Dr. Ken Monts of the Texas
Energy and Natural Resources Advisory Council (TEN-
RAC). The meeting is scheduled for Room 402 of Rudder
Tower.
The first seminar was held in December and concentrated
on a computer model for oil and gas supply.
The six meetings are being sponsored by the University’s
Center for Energy and Mineral Resources as a way of fami
liarizing Texas A&M researchers with TENRAC’s computer
capabilities and their potential use in studies here.
No dates have been set for the remaining seminars, which
will discuss computer studies of gas transmission hCtworks, a ’
petroleum refinery, four types of energy demand and elec
tricity supply and demand.
DPMA to host computer pioneer
The Data Processing Management Association is proud to
present Grace Hopper, one of the prime developers of the
COBOL language.
Hopper will speak at 7:30 p.m. Wednesday in Rudder
Forum. She will be of interest to anyone with exposure to
computers. The lecture is free and everyone is welcome.
Scholarship pageant tickets for sale
The MSC Hospitality Committee has announced that tick
ets for the 4th Annual Miss Texas A&M Scholarship
Pageant are now on sale.
The pageant is scheduled for Feb. 25 at 7 p.m. Tickets are
$3.50 for students and $6 for non-students. They are now
available at the MSC Box Office.
Marathon entry deadline approaches
Runners and walkers of all ages prepare yourself for
another race to benefit the American Heart Association.
The Run is scheduled for 8 a.m. Feb. 19.
The starting line for the Run for Your Life 6.2 Mile Run
will be Post Oak Mall. The run is co-sponsored by Post Oak
Mall and the College Station Parks and Recreation Depart
ment.
The entry fee is $6 if received by 5 p.m. Feb. 16, $7
thereafter. Entry forms are available at the Heart Associa
tion, College Station Parks and Recreation Office, Post Oak
Mall and at local sporting goods stores.
For more information call the Heart Association at 693-
6454 or the College Station Parks and Recreations Depart
ment at 693-PARD.
Washington D.C. trip planned
The MSC Political Forum is s
sponsoring a trip to Washing-
Tie total cost is $525, and a
deposit of $200 is required by Feb. 9. The trip is open to
everyone, but space is limited to 30 people. To make a
reservation or put down a deposit, come by Room 216 MSC
or call 845-1515.
MSC Travel to sponsor ski trip
The MSC Travel Committee is sponsoring a ski trip to
Crested Butte, Colorado over spring break.
The trip will be from March 11-19 and will cost $349. The
trip will last five days and six nights.
To sign up for the trip come by Room 216 MSC or call
845-1515.
If you have an announcement or item to submit for this
column, come by The Battalion office in 216 Reed McDo
nald or call Tracey Taylor at 845-2611.
Company case problems ‘solved’
Students compete in MBA meet
by Connie Edelmon
Battalion Reporter
Twenty-four hours is not a lot
of time to analyze a faltering in
dustry’s condition and find a
solution to its problems, but
that’s all the time allotted to con
testants of the Masters of Busi
ness Administration case com
petition which will be held here
Feb. 18 and 19.
University, Southern Methodist
University, Texas Christian
University, University of Arkan
sas, University of Houston,
Baylor University, and Rice Uni
versity will participate in the
competition.
Members of Texas A&M’s
team are graduate students P.
Keith Kaminsky, Nancy K. Nel
son and Kathy S. Ragan.
This year’s competition is the
fifth annual contest to be held by
the Texas A&M MBA Associa
tion and the only one of its kind
in the Southwest Conference.
Teams from the graduate
business colleges of Texas A&M
“We hope to take it this year,”
said Jack Calkins, vice president
of the MBA Association.
The teams will receive iden
tical case information at 1 p.m.
Friday and will make presenta
tions by 1 p.m. Saturday. The
Keathley Carnation Sale
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FREE campus delivery on Feb. 14
Carnations
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thru Feb. 11
4:30-7:30
In Front of Sbisa
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and 401 Rudder Tower from 1
p.m. to 5 p.m. Saturday and are
open to the public.
Teams study financial, mar
keting and management infor
mation provided them and can
further research their cases.
Each team then must decide
what course of action it would
take to remedy the company’s
problems.
Calkins said that often the
teams will derive completely dif
ferent solutions to the problem.
The suggestions range from
advising to sell the company to
changing marketing proce
dures.
In the presentations, judges
will look for complete analysis of
the case, a sensible decision, and
justification for the decision by
the team.
Head judge for the competi-
/, fre
tion is Dr. Kirk Downey, trom
the Oklahoma State University
management department.
officer for Alamo Iron Worts;
San Antonio; J. Neal Miller,ip|
cial representative for Gulf
Corp. and Peter Philhower,i.
president of marketing for?!!
Trane Co. in La Crosse, Wii
Anderson Clayton and((
and Conoco Inc. aretheiniq
try sponsors for the event
Other judges are Dr. Natha
niel Jones, from the department
Ui
of management at the Universi
ty of Texas at Arlington; Bayard
H. Friedman, chairman of the
executive committee for Texas
American Bank in Fort Worth;
John C. Holmgreen, chairman
of the board and chief executive
The Clinton A. PhS
Award, a rotatingtrophv.wl
presented to the winnings
during a banquet at6:30|i-
Feb. 19 at the BriarcrestCo:
try Club. Jack Rains, chaiij
of the board of 3D Internal
in Houston, will be the {a
speaker.
Student engineers
studying local park
by Ronnie Crocker
Battalion Reporter
Texas A&M environmental
engineering students have been
receiving first-hand experience
while providing the City of Col
lege Station with valuable infor
mation about the environment
of one of its parks.
Each semester for the past
two and one-half years, Dr.
Charles Giammona, assistant re
search biologist for civil en
gineering, has taken five of his
classes to Gabbard Park to con
duct outdoor studies. This
semester’s trip will include about
100 students. In May, they will
visit the 10-acre park, which is
located about a mile from cam
pus.
lished three years ago by the
parks department, was the first
in College Station to have a
stocked pond as the major
source of recreation.
When the students go on the
expedition, they gather at Giam-
mona’s home adjacent to the
pond. They then take a boat on
to the pond, where Giammona
teaches them about water quali
ty sampling methods.
“The philosophy in the civil
engineering department is to
give our students practical ex
perience and exposure to situa
tions they might encounter once
in a job,” Giammona said.
The park, which was estab-
Recently students have been
attempting to curb a weed prob
lem in the pond without harm
ing organisms that live there.
The students use equipment
that many students don’t have
the chance to use while in col
lege, Giammona said.
As a result of the sessions,
Giammona has compiled a run
ning history of the park from an
environmental standpoint. He
has been sharing this informa
tion with the parks and recrea
tion department to help them
plan park improvements.
Giammona said he tells
students that the data thev
collecting is for a reaipui
“We are contributing to
betterment of the city we
and we are learning aboot
gineering problems at the
time,” he said.
Carlos Mendez, park
and landscape architect
$65,000 has been allotted
park improvements. A
hearing will be held tonight:
residents of the Gabbard!^
area to discuss proposed
velopments.
Giammona said he will am
the meeting and answer f
tions from information hiss
dents have collected.
Mendez said the propts |
improvements include
ing the pond, adding a gatfi
building a fishing pier, andi
gating tlie practice fields
If the proposals are accejt:
Mendez said, construffi
should begin by theendofAj
or early May.
Workshop will focus
on marketing concepts
by Pamela Haisler
Battalion Reporter
Many firms are not doing an
adequate job of defining con
sumer needs and wants, the co-
chairman of the American Mar
keting Association says. A Texas
A&M workshop this week will
offer solutions to the problem.
The marketing concept
workshop, sponsored by the
Texas A&M marketing depart
ment and the American Market
ing Association, will be held in
Rudder Tower Thursday
through Saturday.
Dr. William Pride, co-
chairman of the association, said
the educators’ workshop will in
volve professors from universi
ties across the United States.
Several businesses also will be
attending.
Pride said the marketing con
cept evolved in the 1950s and is a
general philosophy which says a
company should try to find the
needs and wants of consumers
before it produces a product.
Many firms have research
and development departments
which produce a product and
then look for a market to sell it
in, Pride said. This product
doesn’t always satisfy consumer
needs and wants. If there is no
demand for the product, it fails.
This happens 60 to 80 percent
of the time and can cost firms a
lot of money, he said.
Pride said firms are not doing
a good job of finding out con
sumers’ needs. Those •
attend the workshop willle
to look for a way to meet coif
rate goals as well as consul
demands.
The workshop will discuss 1
history of the marketing
cept, the extent to whichfe
have adopted the maiifi
concept, and what innova'J
problems are involved «
plementing the concept.
concept has been adoptee
firm, the workshop willW
the impact it may haveonf
duction.
“This is the first time a#«
shop has been held on the®
keting concept,” Pride
“and the participants willli 1
logical look at the marts
concept.”
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