The Battalion. (College Station, Tex.) 1893-current, October 29, 1982, Image 14

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V - 1 * ’ (Ci 1982 Adolph Coors Company, Golden. Colorado 80401 • Brewer of Fine Quality Beers Since 1873 etc Baltalion/Pags'i October 29, l| Governor (continued from page 1) had spent $5.2 million. And how do two Texas muds lingers spend $16.7 million dol lars in one year? Much of it — though their campaign spokesmen won’t re veal the exact amounts — went for television commercials. And though Clements outspent White, campaign spokesmen for both candidates said the two had about the same number of tele vision spots. ^1^ *sX» nL* >1^ ^X^ vL* vX* ^X* ^X^ ^X^ ^X^ ^X* vL* •kT. 'T* *T* *T* *r* *T' 'T'* 'T' 'T' 'T' *T* *T % 't* •T* *T* *t % ^T'* *T* *T' *T* *T % *t* * * * * * * * * * * * * * * * Snow Ski Apparel Ski Rentals Bib and Ski Jacket $ 25 for a week rental ($4.00 Cleaning Fee) Reserve yours early for the Holidays! * * * * * * * * * * * * * * * * * TKI-STATE A&M rfm sihirtiat; ooons ;t<>00 Old CoUvtfv ICoad 846-4743 846-4743 “We have matched Clements virtually minute for minute of quality time on TV and radio,” said Bill Dunn, White’s deputy press secretary. “We pick our spots and manage our money. We don’t think he’s gotten a good return on his dollar.” But Tony Garrett, deputy press secretary for Clements, said it’s not a matter of manage ment but a matter of saturation. “ There’s a limit on the num ber of spots you can get,” Gar rett said. “We’ve been accused of trying to overwhelm the media. It’s kind of a myth that you can dominate the media. “You can only buy so many spots Some stations limit the number of political advertise ments they will accept, and some I V and radio stations won’t even accept political advertise ments. 1 woidd venture that White’s had just as many spots as we’ve had. You don’t need great amounts of money to buy TV commercials.” Nevertheless, Clements found other ways to spend his money. He spent an undisclosed amount on a one-issue tabloid called “The Texas Spectator,” which was mailed to about 1 mil lion Texans. The tabloid con tained details of White’s arrest for driving while intoxicated when he was a college student and several articles attacking White’s attorney general past. T hat much negative advertis ing can be dangerous in a cam paign, Robeck said. 99* BUFFET! For Kids Under 12 In Costume, Accompanied By An Adult All the pizza, spaghetti and salad you can eat! Adults at regular price Hzzaiim Offer good 5 to 8 PM, Oct. 31, 1982 “White’s been sensitive about that (attacks on his attorney gen eral record) and his drunk driv ing arrest when he was a college student,” Robeck said. “He probably turned that (the DWI arrest) around fairly well. But there’s some negative reaction to that particlar kind of activity.” Dunn said Clements’ made in accurate charges that were exag gerated by his multi-million dol lar campaign. “Clements spent so much money he exaggerated the error," Dunn sai(T “His cam paign shows that if you have a lot of money, be sure you spend it on a good product.” But Garrett said he hasn’t heard of any negative reaction to the advertisements and he said they’re perfectly legitimate. “White and Clements both said at the beginning of the race that they were running on their TS-O Prescriptions Filled Glasses Repaired BRYAN 216 N. Main 799-2786 Mon.-Fri. 8-5 Sat. 8-1 COLLEGE STATION 8008 Post Oak Mall.. 764-0010 Mon.-Sat. 10-9 p.m. Texas State Orticae sc Since 1935. The only way tomakeit. The Coors way. Brewed slowly and naturally, aged longer with no preservatives or additives. Coors after Coors, it's always first beer fresh. MadeforthewayyoureaUylikeiL '€ooiA records,” (iarrett said. “Of course it’s natural for each can didate to try to present his re cord in the best possible light. “White’s going to cover up facts, like the fact that he assigned an unlicensed attorney to a case or that he lost a case he promised to win. Someone’s got to look at that record more close ly. We have a perfect right to do that. It’s not a personal attack to question his record. The public has a right to know what he did as attorney general." Besides, Garrett said, “he cer tainly hasn’t hesitated to do the same.” In addition to their TV cam paigns, the candidates also got a chance to deliver some face to face character assasination in their three debates. Both Gar rett and Dunn claim the debates worked in their canditates* favor, but they do agree that White benefited most from the exposure. “The traditional school of thought is that it’s unprofitable for the incumbent to debate the challenger,” Dunn said. “It gives him exposure. White now has 90 percent name recognition while he had only 60 percent a few months ago. The debates cer tainly helped that.” Garrett agreed the debates helped White with name recog nition, but he said it’s something they had to do for the voters. “It’s often not too smart in politics to give publicity to the challenger, he said, “but we did it to give fairness to the voters. You just have to do that to be responsible, to show the voters where both candidates stand.” In addition to the debates, both candidates worked to win the support of former state offi cials and fellow candidates. Cle ments gained the endorsement from former Texas Gov. Pre ston Smith, in addition to several other former governors, state judges and various officials — almost all Democrats. “It was definitely very impor tant for us to get their (former state officials’) support," Garrett said. “There’s no way a Republi can candidate can win without it.” White’s main endorsement came from former Gov. Dolph Briscoe, but he also gained tne endorsements of Buddy Tem ple and Bob Armstrong, the two Democrats he defeated in the May primary. But TV commercials, debates and endorsements aside, the key to the outcome of the election, Robeck said, is voter turnout — more specifically, minority turnout. Texas Secretary of State David Dean has predicted a high turnout this year —2.5 out of 6 million retisffi ters. But Robeck saialiti tically disagrees thetimra lx* that high. “There were 300,( voters in 1978 when won than in 1974 whi won.” he said. “Theonlf Clements won in cause of a low turnout minority voters thattra ly vote Democratic The Democratic parott mg steps to increase m out. The party is phone bank in w workers will telepliiji tered voters, primarily m voters. The party expecu 150,000 minority voteaD said. UPI and Time mam die ted early this week list incuts would win. Bui? phone bank is successful, could pull out a win,! said. I he kev lor White {jJch Bobby Cc he can turn out the jMU not overlo< vote. Robeck said. IfhE he'll wm. II he cant,belli We ll see how that Peoria.” Now you-know United Prr»» International WASHINGTON — Maga zine advertising “clearly doesn’t reflect reality" in its portrayal of women, says Edward Kain, of Cornell University. Rain's view is based on a M M study he did with ^radua dent Tom Luster. Tim .mimed about 2,500 ad;! general, women's and I magazines from the fa; years to see if they mimt i i fe, i ncluding the growing! bei of working women, “In the 194(lsancll9!i&! sexes were shown doing*) while things such as WOliiWi or away from home,"Kami “In 1980, we see more® just looking pretty, thing — particularly them f^C’s No. 2 of! in women’s magazines.’ MORE OF A GOOD THING Rain is an assistant profi of human developmem family studies. He repo®; study’s findings at a itien annual meeting in Wad of the National Com Family Relations, Ran and Luster it women’s magazines refe changes the least and fc. publications, the most. ice Mcllhenr ... PIZZA — Our ingredients are made daily to insure quality and freshness. You won’t have to search around for what you bought either, because we pile it on. ... FREE DELIVERY — We’ll deliver to your door a piping hot Pizza — within 30 minutes! ... 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MONDAY EVENING • SPECIAL Salisbury Steak with Mushroom Gravy Whipped Potatoes Your Choice of One Vegetable I Roll or Corn Bread and Butter Coffee or Tea TUESDAY EVENING SPECIAL Mexican Fiesta Dinner Two Cheese and Onion Enchiladas w chili Mexican Rice Patio Style Pinto Beans Tostadas Coffee or Tea One Corn Bread and Butter WEDNESDAY EVENING SPECIAL Chicken Fried Steak w cream Gravy Whipped Potatoes and Choice of one other Vegetable Roll or Corn Bread and BuW “ THURSDAY EVENING SPECIAL tmj Italian Candle Light Spaghetti Dinner SERVED WITH SPICED MEAT BALLS AND SAUCE Parmesan Cheese - Tossed Green Salad Choice of Salad Dressing — Hot Garlic Bread Tea or Coffee FOR YOUR PROTECTION OUR PERSONNEL HAVE HEALTH CARDS. FRIDAY EVENING SPECIAL BREADED FISH FILET w TARTAR SAUCE Cole Slaw Hush Puppies Choice of one vegetable Roll or Corn Bread & Butter Tea or Coffee SATURDAY NOON and EVENING SPECIAL Yankee Pot Roast (Texas Salad) Mashed - Potato w gravy Roll or Corn Bread & Butter Tea or Coffee SUNDAY SPECIAL NOON and EVENING ROAST TURKEY DINN£ : Served with Cranberry Sauce • Cornbread Dressing Roll or Corn Bread - Bulter Coffee or Tea Giblet Gravy And your choide of any One vegetable Fo 10 val sel