V - 1 * ’
(Ci 1982 Adolph Coors Company, Golden. Colorado 80401 • Brewer of Fine Quality Beers Since 1873
etc
Baltalion/Pags'i
October 29, l|
Governor
(continued from page 1)
had spent $5.2 million.
And how do two Texas muds
lingers spend $16.7 million dol
lars in one year?
Much of it — though their
campaign spokesmen won’t re
veal the exact amounts — went
for television commercials. And
though Clements outspent
White, campaign spokesmen for
both candidates said the two had
about the same number of tele
vision spots.
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“We have matched Clements
virtually minute for minute of
quality time on TV and radio,”
said Bill Dunn, White’s deputy
press secretary. “We pick our
spots and manage our money.
We don’t think he’s gotten a
good return on his dollar.”
But Tony Garrett, deputy
press secretary for Clements,
said it’s not a matter of manage
ment but a matter of saturation.
“ There’s a limit on the num
ber of spots you can get,” Gar
rett said. “We’ve been accused of
trying to overwhelm the media.
It’s kind of a myth that you can
dominate the media.
“You can only buy so many
spots Some stations limit the
number of political advertise
ments they will accept, and some
I V and radio stations won’t
even accept political advertise
ments. 1 woidd venture that
White’s had just as many spots as
we’ve had. You don’t need great
amounts of money to buy TV
commercials.”
Nevertheless, Clements
found other ways to spend his
money. He spent an undisclosed
amount on a one-issue tabloid
called “The Texas Spectator,”
which was mailed to about 1 mil
lion Texans. The tabloid con
tained details of White’s arrest
for driving while intoxicated
when he was a college student
and several articles attacking
White’s attorney general past.
T hat much negative advertis
ing can be dangerous in a cam
paign, Robeck said.
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“White’s been sensitive about
that (attacks on his attorney gen
eral record) and his drunk driv
ing arrest when he was a college
student,” Robeck said. “He
probably turned that (the DWI
arrest) around fairly well. But
there’s some negative reaction to
that particlar kind of activity.”
Dunn said Clements’ made in
accurate charges that were exag
gerated by his multi-million dol
lar campaign.
“Clements spent so much
money he exaggerated the
error," Dunn sai(T “His cam
paign shows that if you have a lot
of money, be sure you spend it
on a good product.”
But Garrett said he hasn’t
heard of any negative reaction
to the advertisements and he
said they’re perfectly legitimate.
“White and Clements both
said at the beginning of the race
that they were running on their
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records,” (iarrett said. “Of
course it’s natural for each can
didate to try to present his re
cord in the best possible light.
“White’s going to cover up
facts, like the fact that he
assigned an unlicensed attorney
to a case or that he lost a case he
promised to win. Someone’s got
to look at that record more close
ly. We have a perfect right to do
that. It’s not a personal attack to
question his record. The public
has a right to know what he did
as attorney general."
Besides, Garrett said, “he cer
tainly hasn’t hesitated to do the
same.”
In addition to their TV cam
paigns, the candidates also got a
chance to deliver some face to
face character assasination in
their three debates. Both Gar
rett and Dunn claim the debates
worked in their canditates*
favor, but they do agree that
White benefited most from the
exposure.
“The traditional
school of
thought is that it’s unprofitable
for the incumbent to debate the
challenger,” Dunn said. “It gives
him exposure. White now has 90
percent name recognition while
he had only 60 percent a few
months ago. The debates cer
tainly helped that.”
Garrett agreed the debates
helped White with name recog
nition, but he said it’s something
they had to do for the voters.
“It’s often not too smart in
politics to give publicity to the
challenger, he said, “but we did
it to give fairness to the voters.
You just have to do that to be
responsible, to show the voters
where both candidates stand.”
In addition to the debates,
both candidates worked to win
the support of former state offi
cials and fellow candidates. Cle
ments gained the endorsement
from former Texas Gov. Pre
ston Smith, in addition to several
other former governors, state
judges and various officials —
almost all Democrats.
“It was definitely very impor
tant for us to get their (former
state officials’) support," Garrett
said. “There’s no way a Republi
can candidate can win without
it.”
White’s main endorsement
came from former Gov. Dolph
Briscoe, but he also gained tne
endorsements of Buddy Tem
ple and Bob Armstrong, the two
Democrats he defeated in the
May primary.
But TV commercials, debates
and endorsements aside, the key
to the outcome of the election,
Robeck said, is voter turnout —
more specifically, minority
turnout.
Texas Secretary of State
David Dean has predicted a high
turnout this year —2.5
out of 6 million retisffi
ters. But Robeck saialiti
tically disagrees thetimra
lx* that high.
“There were 300,(
voters in 1978 when
won than in 1974 whi
won.” he said. “Theonlf
Clements won in
cause of a low turnout
minority voters thattra
ly vote Democratic
The Democratic parott
mg steps to increase m
out. The party is
phone bank in w
workers will telepliiji
tered voters, primarily m
voters. The party expecu
150,000 minority voteaD
said.
UPI and Time mam
die ted early this week list
incuts would win. Bui?
phone bank is successful,
could pull out a win,!
said.
I he kev lor White {jJch Bobby Cc
he can turn out the jMU not overlo<
vote. Robeck said. IfhE
he'll wm. II he cant,belli
We ll see how that
Peoria.”
Now you-know
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