features
Battalion/Page 15
September 9, 1982
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Thursday
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ISC VARIETY SHOW:Applications for committee
membership are available in 216 MSC at the secretary’s
island.
ISC COLLEGE BOWL REGISTRATION :Sign urn
for the college bowl will be from 8 a.m. to 5 p.m. in the
Student Programs Office at the secretaries island in 216
MSC. Registration will be through Sept. 17.
[ILL COUNTY CLUB: A discussion of upcoming events
and officer elections will take place at 7 p.m, in the Village
Green Apts. For more information, contact Howard
Sides at 775-8721 or Mary Jarvis at 695-8249.
tLPHA PHI OMEGA:The first meeting for any in
terested students will be held at 7 p.m. in 205,206 MSC.
OUNG DEMOCRATS OF TEXAS A&M:The first
organizational meeliftg of 1982-83 will be held at 7:30
p.m. in 402 Rudder.
r vm iSC AMATEUR RADIO COMMITTEES schedule
\K l ^ s semester’s activities and dues will be collected in a
meeting at 7 p.m. in 140 MSC.
DANCE ARTS SOCIETY:Dance class times will be
announced in an organizational meeting at 7:30 p.m. in
267 G. Rollie White Colosseum.
cenur'lf l' PASO HOMETOWN CLUB:A general meeting will
vbvtifBl ^ election of officers at 7:30 p.m. in 305
jfComJi Rudder.
agestJ^SC CEPHEID VARIABLE:2001 A Space Odessey will
K lie shown at 7:30 p.m. and 10 p.m. in Rudder Theater.
WesiBrEXAS A&M SPORT PARACHUTE CLUB:F»rst
and OrH jump students will he recruited in a meeting at 7 p.m. in
J 410 Rudder.
I SADDLE AND SIRLOIN CLUB:An icecream social will
employ be held for new initiates and old members at 6:30 p.m. in
the Kleberg Center atrium.
'EXAS A&M ICE HOCKEY:Mandatory attendance is
required at a meeting at 8 p.m. in 204b Sterling C. Evans
Library.
| AMNESTY INTERNATIONAL CAMPUS NET-
j|| WORK:An organizational meeting will be held at 7:30
B p.m. in 407 Rudder.
■TRADITIONS COUNCIL:The first general meeting -
« open to all aggies - will be held at 7:15 p.m. in 140 MSC.
TEXAS A&M EMERGENCY CARE TEAM:The first
l meeting of the semester will be held in 601 Rudder. All
| students and faculty interested in emergency medical
I services are welcome. For meeting time, contact Louis
__ Gonzales at 260-2763.
es maysgp
in( j [S first meeting will be held at 7 p.m. in 201 Physics building,
d ini NATIONAL SOCIETY OF BLACK ENGINEER-
I S:The first general meeting will be held at 7 p.m. in 127B
Zachry.
MSC OUTDOOR RECREATION :Sign up today in 216
MSC at the ORC cubicle for two trips the weekend of
Sept. 18 to 19.There will be canoeing on the San Marcos
River and backpacking at Lost Maples State Park. For
pi more information, call Charlie Walter at 845-1515.
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» SOUTH LOUISIANA HOMETOWN CLUB:The
1.2 billion spent on sports ads
Sports advertising big business
United Press International
NEW YORK — Sports is big
business in the United States
and so is sports advertising —
tied to both professional and
amateur events.
It is difficult even to approxi
mate total expenditures but a
spokesman for NBC estimated
20 percent of the annual $6 bil
lion network television advertis
ing outlays, or $ 1.2 billion, is tied
to sporting events.
On top of that come large
expenditures on local TV sta
tions, network and local radio
and substantial sums spent on
print media, souvenirs and pre
miums. Moreover, that $1.2 bil
lion figure is for TV network
time only. The fees of announ
cers and many other expenses
are extra.
Out of these receipts, the net
works and local TV and radio
stations pay upwards of half bil
lion dollars a year for rights to
g rofessional and college foot-
all, baseball, basketball, hockey
and big events in tennis, golf and
other sports. NBC was prepared
to pay the Russians $50 million
for broadcast rights to the Mos
cow Olympic games before the
United States pulled out.
An indication of how the
advertisers’ concept of the value
of sports marketing has grown
lies in the experience of the Gil
lette Co. of Boston. Ini 939, Gil
lette President Joseph P. Spang,
Jr., thought he was gambling
when he spent $203,000 to
sponsor radio broadcasts of that
year’s entire baseball World
Series to promote the sale of Gil
lette razors and blades. Today,
the $203,000 would barely cover
the cost of one 30-second TV
spot announcement during a
World Series game.
Gillette has keyed a huge part
of its advertising outlay to sports
events since 1939, especially to
baseball. Early on, the company
dominated sports advertising.
“No one could afford to
dominate the advertising in
even one major sport in this
country today,” says Derek Co
ward, British-born vice presi
dent for marketing of Gillette’s
safety razor division.
Coward expects sports to con
tinue to snag an evergrowing
share of the advertising dollar in
the United States because, like
news, it’s surefire at getting the
audience and sells products.
This year, Gillette expanded
its sports advertising outlays into
automobile racing and also will
spend more than $8 million on
its World Series advertising with
a campaign featuring Steve Gar
vey, star first baseman of the Los
Angeles Dodgers.
Both baseball and auto racing
have long seasons which makes
it easier to plan advertising and
promotions. Racing is com
plementary to baseball also be
cause its activity is centered
chiefly in areas of the counry not
close to major leaague baseball
teams.
The proliferation of advertis
ers in sports events has been as
astonishing as the volume
growth. At one time beer and
cigarette commercials domin
ated sports advertising along
with razor blades. Beer is still big
but cigarettes have been out
lawed and now advertisers run
the gamut from pizza to fine
motor cars, jeans, cameras,
wines, insurance, retail stores
and banks.
Coors offers Busch help
in building new brewery
Pizza Hut to fund
[ast-food curriculum
United Press International
GOLDEN, Colo. — The out
spoken chairman of the Adolph
Coors Co. isn’t fretting over re
ports that the nation’s largest
beer company, Anheuser-
Busch, may build a new brewery
practically in his own backyard.
In fact, William Coors, head
of the Colorado-based brewery
that prides itself on Rocky
Mountain pure water in its brew,
has worked privately behind the
scenes to encourage Anheuser-
Busch to move into the state.
That may sound as likely as
David breaking bread with
Goliath, Hertz providing park
ing for Avis or Gene Tunney
showing Jack Dempsey a new
punch, but officials in the know
say it’s true. Coors has even
offered to help build the plant.
“He (Coors) really did it,”
said Sue O’Brien, a spokes
woman for Gov. Richard Lamm.
“Bill Coors called the governor a
year ago and said he was aware
of the Anheuser-Busch interest
in a brewery in Colorado.”
Lamm became involved in the
situation when he learned
Anheuser-Busch was consider
ing building a plant in Pueblo in
southern Colorado where the
economic conditions have been
depressed.
“He (Coors) told the gov
ernor, ‘Let me promise you that
if there are any resources, re
search, whatever that Coors has
to offer that would expedite that
decision, it’s yours,”’ Miss
O’Brien said.
Anheuser-Busch officials in
vestigated three potential sites in
Colorado and in mid-August
announced tentative plans to
build in Fort Collins, only 74
miles from the Coors plant in
Golden.
The St. Louis-based firm said
its proposed plant was contin
gent on several factors, includ
ing construction of a highway in
terchange and continued
growth in sales. Anheuser-
Busch spokesman Joseph T.
Finnigan said a decision would
be made sometime in 1983.
“We are some time away from
a final decision,” he said. There
are several factors involved, in
cluding the company’s sales
volume which he said has had
year-to-year growth of better
than 8 percent.
Coors, which has been brew
ing in Colorado for 109 years,
ranks sixth nationwide in beer
sales. Anheuser-Busch is the na
tion’s, and Colorado’s, No. 1
beer seller.
“Bill felt it was good for the
general economy of the state
and did not believe it would hurt
Coors to have a direct competi
tor,” the governor’s spokes
woman said. “He’s a good
citizen.”
United Press International
■ WICHITA, Kan. — The
. ^ Avorld’s largest pizza maker was
concerned about the failure of
sxisting schools to teach about
ig lan the fast food chain business — so
ey, until funded a university to develop
Spena curriculum.
in Be® American universities teach
14.9 ptstudents how to direct hotels,
en-Ftafnanage individual restaurants,
cook fine cuisine and wrestle
with the problems of institution-
facilities. But there’s no curri
culum to teach how to manage
the chain restaurants owned by
Pizza Hut, McDonald’s, Burger
• ■•King, Long John Silver’s or the
|U I dozens of Other firms in this fast
1 1 food category.
I So Pizza Hut awarded a
$350,000 grant to Michigan
State University in East Lansing,
Mich., to fund a professor to de-
Aggifyelop a program to instruct stu-
1 yoilldents in business fundamentals
, n , for fast food chains — market-
^ ing, real estate selection, em-
elanti ployee management, produc-
^||g tion, accounting and other skills.
“There are marketing and re-
j dr(A Staiirant skills that hotel schools
gf tflf just don’t get,” said Rudy Poliak,
. Pizza Hut’s director of career
' 1 development. Pizza Hut, found
ed and headquartered in Wichi-
—•^ta, Kan., is a division of Pepsico
1111111111,1 Inc.
• “In times past we would have
promoted a cook who maybe
:didn’t make the best manager,”
| Poliak said.
| “What we hope to get out of
j Michigan State is an individual
who’s career-oriented, who
wants to step beyond individual
restaurant management, giving
a supply of people who could
become an area supervisor, a
district manager, a regional vice
president or some other middle
or upper level management
position,” he said.
Past efforts by fast food com
panies to recruit management
from colleges have been unsuc
cessful, Poliak said, because stu
dents don’t want to study for
four years to become the mana
ger of a Taco Bell. “The stu
dents felt good about going to
hotels or to managing a Benni-
gan’s or a Friday’s or that kind of
thing, it was a prestige thing to
be manager of a Houlihan’s, but
they didn’t want to go into the
food service industry.”
AGG1ELAND
SCHWINN*
COI.l.l.Gl STATION OXOM'H)
Largest Inventory In Town
••
Schwinn &
Fuji
Bicycles!
Factory-Trained Repair Service
All Makes and All Models
Open 6 Days A Week
“Just Across The Street From Texas A&M”
811 S. Texas OM-f
Eric Riggle, corporate com
munications representative for
Coors, said, “I think that’s the
nature of Bill Coors as opposed
to a lot of other people in a com
petitive situation who think it’s
dog-eat-dog.”
At an annual meeting of the
Coors Co., Coors even sug
gested helping to build the plant
if Anheuser-Busch proceeds
with plans — and he meant it.
“If they wanted us to build it,
we would because he thinks
we’re the best company in the
country to build a brewery,” Rig
gle said. “We basically built our
own brewery over the years, and
we have developed a lot of mod
ern techniques and a lot of ex
pertise in that area.”
First
Presbyterian
Church
1100 Carter Creek Parkway, Bryan
823-8073
Dr. Robert Leslie, Pastor
Barbara Ridlen, DCE
SUNDAY:
Worship at 8:30AM &• 11:00AM
Church School at 9:30 AM
College Class at 9:30 AM
(Bus from TAMU
Krueger Dunn 9:15AM)
Youth Meeting at 5:00PM
Nursery: All Events
COULTER DRIVE
VILLA MARIA ROAD
FREE
APARTMENT
LOCATOR
SERVICE
• Apartments
• Duplexes
• Houses
• Fourplexes
• Townhouses
Now leasing for summer and fall. Special sum
mer rates now available. Walking & biking dis
tance to T.A.M.U.
HOMEFINDER
PROPERTY
MANAGEMENT
696-1006
1055 S. Texas C.S.
Final Clearance on
All Summer Merchandise
75% Off
30% off early
fall merchandise
New fall merchandise
arriving daily!
\e^ S C e e
C>e e
Little Li sa
Sweaters
VC.\e'°
Shapely
Blouses
Crazy Horse
S P/>t Skirts
^a/king
Shorts
Thermo Jac
Coordinates
693-4096
BOUTIQUE
$3.98
PCX WIG
G4R0CK
CHIKCSC Rc&7AURAK7
jSTOOl? BUFFET
• Monday thru Friday — All You Can Eat!
SUNDAY EVENING BUFFET $4. 75
All You Can Eatl From 6 to 8 p.m.
SPECIAL DINNER I #4.25
Peking - Szechwan fit Cantonese Dishes • Take Out Ordei
t OPEN DAILY:
11:30 a.in. to 2 p.m.
5:30 p.m. to 9:30 p.m.
1313 S. College Ave. pSTJ
822-7661
We’-veGot-Your
MUSIC
Our Bestselling
L.P.’s and Tapes
are Always
$££99
Books, Records and Video
Culpepper Plaza
Hours M-S
10:00 a.m.-10:00 p.m.
Sun.
10:00 a.m.-9:00 p.m.
1422 Texas
across from Culpepper
Presented by:
Bon Cuisine
Catering
Medley 9 s Gifts
Nita 9 s Flowers
Place: Medley’s Gifts
3706 E. 29th St.
Bryan
September 14, 1982
7 pm - 9 pm
Join us for a spectacular evening of profes
sional assistance in planning your wedding.
Beautiful wedding cakes and shower tables.
Table setting demonstrations. Talk with experts
and register your selections. See bouquets, ar
chways, and candles to decorate your wedding
and reception. If you are a bride-to-be, you can’t
miss this special evening.
Register for Door Prizes