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February 18, 1982
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United Press International
NEW YORK — Lee Stras
berg, who trained such noted
performers as Marlon Brando
and Marilyn Monroe and
whose development of
“method acting” had a pro
found influence on the Amer
ican theater, died yesterday of
a heart attack, a family spokes
man said. He was 80.
Strasberg suffered a heart
attack at his Manhattan home
at6:30a.m. and was rushed by
ambulance to Roosevelt Hos
pital, spokesman John Sprin
ger said.
Strasberg suffered cardiac
arrest in the ambulance,
Springer said. Efforts were
made to revive him in the hos
pital. ,
Strasberg was pronounced
dead at the hospital at 7:56
a.m., Springer said.
At the hospital with Stras
berg were his wife, Anna, two
children, David 11, and
Adam, 12, and actor A1 Raci
er said. Strasberg’s
older children, actors Susan
and John, arrived later.
Strasberg had been in good
health and had just received
notification that he was
elected to the Theater Hall of
Fame, Springer said.
As recently as Sunday,
Strasberg was dancing in the
chorus line with the Rockettes
during the “Night of 100
Stars” extravaganza at Radio
City Music Hall.
“It’s very sudden, everyone
is very broken up,” Springer
said. “In a sense, he was the
guru of this whole generation
of theater.”
Strasberg didn’t make his
screen debut until 1975 when
he appeared in “The God
father, Part II.” He received
an Academy Award nomina
tion for that role and went on
to play parts in numerous
other films.
Strasberg was born in Bud-
zanow, Austria, on Nov. 17,
1901, and became an Amer
ican citizen in 1936.
Despite common belief, he
did not found the Actors Stu
dio, which had a profound in
fluence on contemporary
acting by introducing what
was to become known as
method acting.
The Actors Studio was
founded by Elia Kazan and
Cherly Crawford and they en
listed Strasberg in 1948 as its
artistic director to replace
Robert Lewis.
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Sbisa
PM
Secret to winning
elections revealed
M«W
ES!
United Press International
NOVATO, Calif. — The sec
ret to winning an election —
from the presidency down to a
local fire district board — is
planning, organization and
hard work.
If you are an appealing can
didate, that’s even better, but
you don’t need to be.
With these basics in mind,
veteran campaigners Harvey
Yorke and Liz Doherty have
published their own book telling
how to win elections: “The Can
didate’s Handbook For Winning
Local Elections.”
Since there are 90,000 locally
elected governing bodies in the
United States, it would seem that
almost anyone who wishes could
run for office or help a friend
campaign.
But first, the authors say,
make sure you want the office
and that the idea is acceptable to
your family. If so, you have two
tasks: preparing yourself and
building an organization.
For self-preparation you will
need to get up a fact sheet and a
tentative budget and then
approach known and potential
supporters.
Start small, the authors say,
but “remember, regardless of
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509 University Dr. NORTHGATE 846-3824
>N!
WRNO to broadcast worldwide
United Press International
NEW ORLEANS — Joseph
Costello has built the nation’s
only commercial short-wave
radio station, a $1.5 million pro
ject to beam three million watts
of rock music, fast food and blue
jeans to all corners of the globe.
The 39-year-old New
Orleans native has several ave
nues open for making a profit
from WRNO-Worldwide:
advertising, of course, from in
ternationally marketed pro
ducts like Coca-Cola, and from
an innovative marketing con
cept involving blue jeans.
“Do you know what blue
jeans bring in Europe?” Costello
asked. “$150 a pair. Now sup
pose you’re in Europe and you
can get a pair of WRNO jeans
for $27.95 by simply going to the
post office, buying an interna
tional money coupon and send
ing it to me. Then I send you the
jeans. That’s where a lot of the
money is going to come from.”
Costello said he has already
signed contracts worth $200,000
with sponsors for Sunday morn
ing religious broadcasts repre
senting a potpourri of faiths.
The overall revenues could run
well into the millions annually
once record companies, resort
hotels and airlines get into the
act.
“If I’d do $500,000 a year I’d
be happy, but I quite believe I
have a tiger by the tail,” Costello
said, pointing to one European
pirate station that took in $34
million in a single year.
After several weeks of tests
and a few rubber-stamp approv
als, the station will start beaming
12V2 hours of rock, English-
language news and advertise
ments a day to listeners around
the world.
“I hope this new station will
serve as a window through
which people can sample the
American way of life,” Costello
said.
“A Gallup poll shows that 18
million Americans a week listen
to short wave radio, which is
more than listen to ABC, NBC
or CBS. I’m legally prevented
from reaching these people, so I
go the other way around. I beam
three million watts not through
these people, but over these
people.”
An irony of WRNO-
Worldwide is that FCC regula
tions ban American commercial
short-wave broadcasts within
the states. So listeners in Am
sterdam, Sydney or Maracaibo
can enjoy Costello’s station when
it cannot he heard across the
street.
In fact, until Costello started
poking through the Federal
Communications Act of 1934,
broadcasters assumed it prohi
bited any commercial short wave
transmission. Costello, who
served on a government advis
ory committee studying the law,
discovered otherwise.
He explained that this legal
misunderstanding intimidated
people who otherwise might
have given short wave a go
until the Cold War convinced ;
the government it needed to
take />ver the airways to meet
Soviet propaganda head-on.
“The United States was
caught with its pants down,”
Costello said. “The other coun
tries all had voices.”
The Smith-Mundt Act cre
ated Voice of America and the
private sector withered on the
vine, he said.
the type of political contest, the
basic campaign functions must
be handled: planning, fundrais
ing, production of materials,
support-building and reaching
the voters.”
You will need to recruit
volunteers, employ publicity,
conduct get-out-the-vote cam
paigns and fund raisers and also
may need to conduct your own
surveys. The handbook deals
with these subjects in detail.
It also includes 33 checklists
to aid candidates and their supp-
porters in every phase of a cam
paign from setting up commit
tees to establishing campaign
headquarters.
Yorke has been in public rela
tions for more than 35 years,
serving as public relations dire
ctor for Sen. S.I. Hayakawa, R-
Calif., and on the staff of Ronald
Reagan when he was governor
of California.
Doherty has worked in poli
tical campaigns for more than
20 years, starting as a volunteer.
She recently handled her hus
band’s third successful cam
paign for the local community
college board along with manag
ing a first-time candidate who
was elected to the local water dis
trict board.
Who can top
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Tickets available at MSC Box Office or
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