sports
;
—
Battalion/Page 12
February 4,1982
Florida’s losses are Texas’ gains
/
THURSDAY
NIGHT
Male Dancer
Night!
United Press International
PHARR — Texas citrus grow
ers are reaping bigger profits
from the woes of Florida fruit
crops heavily damaged by harsh
winter freezes.
Initial damage estimates
showed early winter bouts of icy
weather in Florida’ may have
destroyed up to 25 percent of
the state’s citrus crop — as much
as $385 million in lost profits
from orange juice sales alone.
Florida growers say the ex-
Ladies get in Free from 7 p.m.-8 p.m.
4 For 1 Highballs!
Doors open to the men at 10 p.m.
$3.00 Cover Charge 8-10 p.m.
693-2818
DALLAS NIGHT CLUB IN DOUX CHENE COMPLEX
BEHIND K-MARt. COLLEGE STATION
693-2818
iOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
CAMPUS THEATRE
Ken’s Automotive
Bryan
42 i S. Main —
822-2823
“A Complete Automotive
Service Center"
Tune-Ups • Brakes
Clutches • McPherson Struts
Front End Parts Replacement
Standard Transmission
Repairs
All American Cars
YW-Datsun-Honda
Toyota
(Master Card & VISA Accepted)
Tonight Is Discount Night
All Tickets Just $1.50
Now Showing
JOHN DAN
BELUSHI AYKROYD
' IN ■ '
Neighbors
A Comic-Nightmare
STARTS TOMORROW
A LADD COMPANY RELEASE
iy) 1981 The 1-ndd Company AH Rights Reserved
THRU WARNER BROS.
WARNER COMMUNICATIONS
COMPANY
FRIDAY & SATURDAY
Bill Murray
In
STRIPES”
OOOOGOQOOOOOOOOOOOOOOOOOOO
( IdziairLsi fjzzizzzts.
dlzlj. 4 * 7 : 3° cind 9 : 4^
$1.50 * czducblz.’l dJflZClt’lE, * )
tensive freeze may make it im
possible for them to return to
full production this year. But
Texas growers in the Rio
Grande Valley — one of the na
tion’s top three citrus producing
areas — were luckier than their
Florida counterparts.
Although temperatures dip
ped below freezing several times
in early January, the cold weath
er apparently did no datnage to
Texas’ 70,000 acres of oranges,
grapefruits, limes, lemons and
tangerines.
I “It had been a good season up
i until Christmas when the out
look was somewhat gloomy be
cause of prices and overabund
ance of supplies,” said Les Whit
lock, manager of the Texas Val
ley Citrus Committee, a regula
tory arm of the U.S. Department
of Agriculture.
“But now with the Florida
freeze and the decrease in sup
plies, it is looking the other way
— it looks bright for us.”
Ed Boler, whose Boler Farms
in Pharr has been producing
and marketing citrus fruit for
almost 40 years, was even more
optimistic about the outlook for
Texas crops.
“I’d say it’s the best crop we’ve
had in five years,” Boler said.
“Our quality is excellent, juice
and sugar content is real good.
There’s not a thing but a bright
future for us now.
“It (the citrus market) would
have been very depressed if the
freeze in Florida had not come.
There would have been more
fruit in the United States than
could have been consumed.”
Whitlock said Florida’s prob
lems already are causing an in
crease in the price Texas grow
ers are receiving for their fruit.
He said grapefruit prices were
up about 40 percent and
oranges were selling for about
20 percent more than before the
freeze. He said the higher sell
ing prices were coupled with
much higher production.
“In production volume, it’s
up probably 64 percent on
grapefruit and about 40 percent
on oranges,” Whitlock said. “We
had a freeze here ourselves in
’78-’79, so for the last three years
we’ve been down. Then we went
through a hurricane last season
when we still were recovering
from the freeze. We’re now just
returning to pre-freeze levels as
far as production is concerned.”
Whitlock said Texas is second
behind Florida in grapefruit
production and third behind
Florida and California in the
production of oranges. He said
Texas supplies about 18
of the nation’s fresh grai
and about 6 percent of the
tion’s fresh oranges.
Freezing weather can vinl
ly destroy entire groves of
trees and Boler said there's:
growers can do to preventi
tremely cold temperatures
taking a heavy toll.
“Overall, the Valley is
equipped to protect its
crops — nothing compan
Florida’s (protection
sures),” Boler said. Thi
bigger interest in Florida
cause it’s controlled by
panics that control
acreages, where here in th
ley it’s owned by many
“If it were to be severehett|
say 14, 16, 18, 20 degrees
quite a few hours — there’s
very little that can be done.'
dRp
u \Z
Different tastes explored
Distillers sweeten market
United Press International
NEW YORK — Some of those
in the liquor business are find
ing sweet ways to expand their
market share, if not counter the
inroads made by wine at cocktail
time.
Young adult guzzlers and the
growing proportion of women
tipplers — what the industry
calls “entry level drinkers” — is
their target, interviews indicate.
Examples:
— Leaders in the cordials
trade are pushing schnapps jaz
zed up with flavors and whiskey-
basecl liqueurs, which they say
sell big at college campus hang
outs and ski lodges.
— Schenley is circumspect
but notes cocktails and mixed
drinks now “often vie with
choices that cover the entire
spectrum of the beverage indus
try.” And that, it says, includes
soft drinks.
“There’s no question that
SCHULMAN 6
THEATRES
775- 2002 775
2468 E.29th 2463
7:35 9:55
SHARKY f S MACHINE
7:45 9:45
MODERN PROBLEMS
7:55
REDS
6:50 8:50
CINDERELLA
7:25 9:40
ABSENSEOF
MALICE
7:15 9:40
RAIDERS OF
THE LOST ARK
wine is enjoying increasing
popularity,” confirms Marvin
Shanken, a knowledgeable
observer of the industry. “And a
certain amount of that is coming
from the distilled spirits drink
ers and has been for five years.”
In “Impact,” a trade research
publication Shanken puts out,
he notes the American wine
market grew at an annual aver
age of 5.9 percent from 1970 to
1980 compared with 1.6 percent
for distilled spirits. Wine ship
ments passed distilled spirits
shipments for the first time,
reaching more than 200 million
cases compared to less than 191
million for spirits.
Shanken and others say
there’s no way the big distillers
are about to tackle wine head on.
For one thing, they have winer
ies of their own, or they distri
bute the grape or import it.
“The wine drinker goes back
and forth between Perrier and
some other soft drink. The ma
jority of pre-dinner wine drink
ers, I don’t think ever were mar
tini drinkers or sour drinkers.
The majority are young and not
spirits drinkers in the first
place,” Seagrams Haimon said.
“Myers rum and orange juice
has become one of the hottest
drinks on campus,” says
Haimon. “They have a desire
for something with taste. Vodka
has no taste. They want a taste to
come through — for example,
rum and Coke.”
But there are lots of young,
dedicated hard liquor drinkers.
“There are particular brands
to which they’re turned on,” says
Shanken. “Jack Daniels, for ex
ample.”
Haimon also says the afflu
ence of even the entry level
drinker heightens prospects for
a premium mixable’ dark rum
with the advantages of color and
taste over vodka and gin.
“W 7 hen I went to college, if I
had $1.25 for a pitcher of beer,
that was a lot of money,” he said.
“Today it is conspicuous con
sumption. We have the mini-
MSC ARTS COMMITTEE
PRESENTS
THE NATIONAL
SHAKESPEARE
COMPANY
£
FEB. 18,8 P.M. RUDDER AUDITORIUM
_ TICKETS AVAILABLE AT REDDER BOX OFFICE, 845 1234.
mum wage — a couple of bucks
in the jeans at the end of the
week.”
Cordials sales also are up
from about 4 million cases in
1964 to over 13 million in 1980,
says Patricia Wiley, DeKuyper’s
marketing director.
DeKuyper’s big push at the
moment is schnapps although
she says other cordials do well
among young adult drinkers,
particularly women.
“Youngsters of drinking age
are taking it away from having to
be a clear liquid used as a shot.
Schnapps has become a contem
porary word for what liqueurs
used to be. There’s no real simi
larity to the original 60 proof.”
Heublein has produced an 85
proof peppermint schnapps cal
led “Steel.” As for DeKuyper,
under the aegis of National
Brands, Wiley says, “We’ve
come out with a 100 proof pep
permint we’re calling silver
schnapps. It has a silver label.”
While Silver is a label, Heub-
lein’s Steel is a proprietary
brand. “We want people to go to
a bar and ask for it by the brand
name, not just for schnapps,”
says Billie Brown of Heublein.
Wooing the youth market
matter of attracting people
tastes they like, Wiley says."
pie today are impatient,
were raised on soft drinks."
also mentioned a chocolate
dy roll, the jelly bean ai
sweettasting red mouthwasl
“What they want is int
gratification.”
These prospective custoi
have yet to establish brand
ferences, Wiley says,
we’re doing in the industryisl
low ing the mouth mint flaw
translating them to other!
vors.
“The blue-jeaned, di
vested set wants a duality of
sensation. They are attracted!
cause of the refreshing if
cooling to the tongue, waraf;
to the stomach.” yren Nau
Along this line, Heu!ja| ns t T er
offers a Canadian whiskeybaijlf 0 p
liqueur, Yukon Jack, wil n j g .{ lt
Brown says young drinkeri^^^^j’
Or they take pei
schnapps as a shot with beti
practice Wiley of DeKuypei
is big in Denveuski-land.
the best of both worlds -
touch of sour with a tone-
sweet.”
-
; Cond-pla<
The Best Pizza In Town! Honest.
WE DELIVER
846-3412
Mr. Gatti’s Pizzamat
AFTER 5 P.M. — MIN. $5.00 ORDER
QQ
at home...
Alpha Chi Omega'
Sorority
announces
it’s spring rush
For information
contact Alpha Chi Omega
apartment 696-5516
or
Julie Purler 696-3285