Page 3 Local THE BATTALION THURSDAY, JUNE 11, 1981 niversity Press soon to publish 100th book |Th(' Texas A&M University which published its first ^book six years ago, celebrates the ^Rting of its 10()th book June 18 Witli the presentation of a volume Ijjjthc lost architectural treasures S of the state. ■Written by Lubbock author Willard B. Robinson, “Gone ■m Texas: Our Lost Architectu- ’f ■Heritage” is also the ninth lolume published in the Centen- ' ■Series sponsored by the Texas ■M Association of Former Stu dents. fixtures® The Significance of the 100th nd of|[ ^ <)r ^ ie P ress ’ s ^ comes j |) ,i soloon, ’ said Lloyd Lyman, dire- I ' ftor “There are few university era Wsses that have progressed so alternaii rap’dly ■’ wouldklfckinson’s l 500 ^ fulfills two ma- Bobjectives of the press, Lyman f .^B, emphasizing material with ^ scholarly interest, which Wwdiir- woll |d Be useful to the academic he midlHimunity, while holding region- linterest for citizens throughout tion dial ^ as anc ^ Southwest, ed L u ' * K)() ' < examines both private . .■public architecture from the 1 S ’ Ji^Biest Indian dwellings and His- 1 i* panic structures into the twen- I taken pth century and outlines the so- experim c 'al economic and aesthetic Ill : ]ru trends that gave rise to architec- onatai^B ' n ^ le state - l n more lh a n 250 inousforp 1 ixpayenlr nyasaJ :endenc!r thevoU historical photographs and draw ings, it preserves the history of Texas architecture from a perspec tive that might otherwise have dis appeared with the buildings. Robinson’s emphasis on the sig nificance of lost architecture pre sents a powerful appeal for preser vation of important works that re main. A public reception and auto graph party to mark the milestone of the 100th book will be held June 18 from 3:30-5:30 p.m. in the For mer Students Association Lobby of the Memorial Student Center on the Texas A&M campus. “The University Press was established in 1974 and support for it has been both strong and diversified,” said Gayla Christian sen, marketing director, “it’s only appropriate that the 100th book be in honor of the Centennial Series of the Association of Former Stu dents.” Christiansen said that although outside support for the press has been strong, one key to its success is the leadership directors have provided in attracting fine work from scholars and writers. Both she and Lyman also attribute the organization’s accomplishments to its first director, Frank Wardlaw, who prior to coming to Texas A&M in 1974 had been director of the University of Texas Press for almost to his native South Caro lina. “We constantly stay in touch with the market to see how our books are moving,” Christiansen continued. “Some books do well because of widespread interest and others aren’t expected to be big sellers because they are pub lished for limited audiences.” One of the press’ more popular books, “Early Texas Oil: A Photo graphic History,” is in its fourth printing, which takes it up to 17,000 copies, she added. The book was initially published in 1977 and a sequel to it, a photo graphic history of early Oklahoma oil published this spring, is also expected to do well. Other books published this spring include “H.W. Caylor, Frontier Artist,” a book with in troduction by Joe Pickle which re discovers Caylor’s place as a pain ter of western America and two books on Mexico, “Alvaro Obre- gon, Power and Revolution in Mexico, 1911-1920,” by Linda B. Hall and “Reveltosos, Mexico’s Rebels in the United States, 1903- 1923,” by W. Dirk Raat. &M scientists will conduct cloning experiments on cattle E | United Press International COLLEGE STATION — Cat tle breeders long have sought methods that would help them Iproduce bigger and healthier spe cimens and also reduce the long delays associated with normal selective breeding. ■ Two Texas A&M University scientists think they may have found the answer — cloning. ■Geneticist James Womack, and Duane Kraemer, a pioneer in embryo transfer studies, will make exploratory tests on cattle, inserting genetic material from one strain of cattle to the embryo of another. ■“This study will concentrate on adapting microinjection and cell nuclei fusion techniques already de\ eloped in mice to cattle ova, said Kraemer. Womack already is “mapping” cattle genes which include 60 fair ly small chromosomes, that part of the cell nucleus containing DNA, the basic genetic code. Resear chers must develop a good gene map before they can begin to re move pieces of genetic material and implant them in the genes of other cells. Mapping is the location of speci fic genes, the basic units of hered ity, at the spots they occupy along specific chromosomes. “Gene mapping is necessary to permit transmission of only the desirable traits — resistance to disease, for example, or a larger size — from one species or strain to another,” he said. Womack said mapping entails joining genetic material from one animal to tissue culture lines with which scientists are familiar. As the hybrid cell grows, scien tists are able to trace and study changes in genetic material through enzyme analysis. One of the current limitations on selective breeding of livestock has been the time needed — usually several generations — to fix one or more desirable genetic trains within a herd or breed of cattle. Since the amount of genetic variation within a particular spe cies is already limited by nature, there also are limits to the change that can be accomplished through normal breeding, they said. But if recombinant DNA is proven adaptable in large farm animals, the process could drama tically increase the efficiency of food and fiber production from hardier stock, the scientists said. k resident 1 office pi; i trout just rut' ns on ft put on preside® eat at tilt! 1 that il l it leg the So»6 t find it j nst you* 1111.’ es ai ngivent om ed 300* j .■ari'K, ws l» r ^ ihosstl*^' SCIll^i- les fin 1 "’ 1 IcDof, ion. A" MARANTZ ONE OF THE BEST NAMES IN STEREO Now available at Homecraft Electronics for about the same price you’d expect to pay for cheaper brands! 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But the University Press is looking for a variety of manuscripts on subjects ranging from western and Latin American history to Texas art. Noel Parsons, University Press editor, spends much of his time reading manuscripts that might make good books. He also is active in the recruitment of prospective authors. “We hear about manuscripts being pre pared, we seek out writers from articles in scholarly publications mentioning research, and we also get quite a few volunteers,” Par sons said. A native of Oklahoma, Parsons, 39, had been associate editor of the press since 1975 and was promoted to editor last month. Much of his early experience in publishing came from his work at the University of Oklahoma Press and the University of Illinois Press. One of his prime duties at the press is to decide whether a book will fit the institution’s lists of special emphases. “A manuscript may be wonderful, but not for us,” he explained. “We publish no fiction or poetry.” The Texas A&M press’s main emphasis, he said, is on such subjects as western and Latin American history, natural history, environ mental history, economics, petroleum history, Texas art and the Texas environment. But not all its books are “heavy” reading. The new oil series, for instance, depicts through old photographs the early booms of Oklahoma and Texas. A new book in the series is being prepared on early Louisiana and Arkansas oil booms. Parsons would like to expand the list to in clude Texas medical history, Texas and west ern women’s studies, twentieth-century milit ary history, Mexican-American border stu dies, and environmental books with an inter national perspective. The days are past, he said, when a scholarly press can publish without taking into account the cost of the book. Publishers must consider saleability. “We have a number of books — like ‘Texas Wildlife’ and ‘Landscapes of Texas’ — that do very well and allow us to make up for some books that don’t sell as well,” Parsons said. “Some of our books are for limited audiences and we know they won’t be big sellers.” The press stall tries to stay in touch with bookstore owners to see how the press’s pro ducts are moving. “We gain experience with each book,” Par sons said. From The Store Worth Looking For CUSTOM SOUNDS NOBILE MAMA! We have tons of car stereos and speakers in stock — so come on down this week and save megabucks on everything — everything!! >.; N wuHiiini|j//y JENSEN R405 SOI SI) I \HOK \ I OKI) S For easy summer listening, check out the Jensen R405 car stereo receiver. With “Auto Reverse" for continuous play of your cassette. Individual bass and treble controls. 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