©1980 Jos. Schlitz Brewing Company. Milwaukee, W1
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e 16 THE BATTALION
WEDNESDAY, APRIL 1, 1981
By PH
Which beer tasted better?
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An impossible question?
No. The answer is, the beer on the right tasted better. The suds are
the tipoff. The head lacing the glass on the right has what brewers
call “cling’.’ Its tendency to cling to the glass tells
you that the brewer didn’t skimp on the
hops. And that it tasted better.
Ever taste a beer with no “hop” to it?
Hops give a beer its zing. Too little hops
leaves a beer lifeless. Too much hops
makes a beer bite.
But choose a beer with the right
proportion of hops to barley malt, and
your beer will be lively and refreshing.
Yet, still go down nice and smooth.
Did your choice surprise you?
Something like 2 out of 3 beer drinkers don’t pick their brand.
And that surprises them. A lot of them pick Schlitz instead.
That doesn’t surprise us. Two years ago a master brewer, Fi
Bellinger, came to Schlitz. Today he is the Chief Executive Officer
and today’s Schlitz is the smoothest beer he’s ever brewed. Taste
against yours. The results may surprise you.
10
8
Does your beer have “cling?”
To check for “cling’,’ you need a glass that’s “beer clean!’ (Never used
for milk or soft drinks, never washed in soap*)
Pour your beer down the center of the glass to form a 3/4 inch
head. See if it leaves rings of foam as you drink. But don’t stop at the
“cling" test. Make this a full-fledged taste test.
*Note: "Beer-clean' 1 glasses should be washed with detergent. Rinse several times in very hot
water. Air dry only — never use a towel.
Can you recognize your beer by the taste?
Probably just 1 beer drinker in 3 can pick his beer
out of a group of three. You try. Pour your brand and
two other leading beers —a Schlitz, Bud or a Miller —
into identical glasses. Have a friend switch them
around. As you drink each beer, not only check it for
its “cling’,’ but rate its taste characteristics from 1 to 10
on the flavor scale. Now comes the real test.
Tell your friend which beer is yours.
The best beer is #
Refreshing
Faintly
sweet
Flat
Too
bitter
Full
bodied
Watery
Smooth
Biting
Mellow
Too
strong
Place beers’ numbers on each scale from 1 to 10.
Beer #1 is
Beer #2 is
Beer #3 is
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Today*s Schlitz-
Go for it!
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