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&USI1WESS WEEK '81
Schedule of Events
Monday, March 30
12 noon - 1:30 p.m. Luncheon for local business people. Speaker: Dean VV. V. Muse,
"The CBA: 1981." Brazos Center.
1:45 - 5:00 p.m. Seminars for local business people. Brazos Center.
7:00 p.m. Visiting Executive Speaker: Mr. Oscar Newton, senior vice
president, American General Life Insurance Company. Spon
sored by Beta Alpha Psi. Harrington Education Center, Room
108.
Tuesday, March 31 - -
9:30 - 11 a.m. Visiting Executive Panel: "Employment Opportunities in Oper
ations Management, Management Information Systems, and
Business Logistics." Sponsored by Department of Business
Analysis and Research. Rudder Tower, Room 701.
2:15 - 3:45 p.m. College Town Hall Blue Ribbon Executive Panel. Sponsored by
Texas Association of Business. Rudder Tower, Room 701.
Wednesday, April 1
9 a.m. -12 noon
1-4 p.m.
3:30 - 5 p.m.
3:30-5 p.m.
CAREER FAIR '81 booths open to all students. Rudder Tower
Exhibit Hall.
CAREER FAIR '81 booths reopen after lunch.
Seminar: 'Transition from College Life to Work Life," by Mr.
Dave Wilson, Arthur Young & Company. Rudder Forum.
Seminar: "Interviewing," by Mr. Joe Reynolds, district sales
manager, Procter & Gamble. Rudder Theater.
6:15 - 9:15 p.m. CAREER FAIR '81 banquet, with cash bar, buffet dinner, and
awards program. Speaker: Mr. William H. Seay, chairman and
chief executive officer. Southwestern Life Insurance Company.
Brazos Center.
Thursday, April 2
9 a.m. - 12 noon CAREER FAIR '81 booths open. Rudder Exhibit Hall.
1-4 p.m. CAREER FAIR '81 booths reopen after lunch.
3:30 - 5 p.m. Seminar: "Patterns of Managerial lives," Dr. Ann Howard,
manager of Basic Human Resources Research, AT&T. Spon
sored by Department of Management. Rudder Forum.
6:30 - 8 p.m. MBA Women host Dr. Howard for coffee and conversation.
Lounge area of Association of Students center.
7:30 - 9:30 p.m. Informal party for students, faculty and company representa
tives. Elks' Lodge, Bryan.
Friday, April 3
10 -11 a.m.
11 a.m. -12 noon
CBA Development Council members make presentations to
various business classes. (See listing for details).
"The Texas Business Executive of the Year" annual award pre
sentation and address. Rudder Theater.
1 - 2 p.m. University Lecture Series: Dr. Arthur B. Laffer, financial eco
nomist. Sponsored by Center for Education and Research in
Free Enterprise. Rudder Theater.
1 - 2 p.m. TAMU Invitational Case Competition. Hosted by MBA Asso
ciation. MSC 138-141.
5 - 6 p.m.
MBA Case Competition dinner. 3C BBQ, Bryan.
Saturday, April 4
1 - 5 p.m.
6:30 p.m.
MBA Case Competition presentations. Rudder Tower, 3rd and
5th Floors.
MBA Case Competition cocktail hour, banquet, and awards
presentation. Briarcrest Country dub.
IVI business school high
By ERICA KRENNERICH
Texas A&M's College of Busi
ness Administration was ranked
20th in the nation for its under
graduate program and 34th for its
MBA graduate program in a 1980
nationwide rating of colleges and
universities conducted by Dr.
Jack Gourman.
The Gourman Report: A Rating of
Undergraduate Programs in Amer
ican and International Universities
and a similar volume on graduate
programs reportedly evaluated
various academic programs on
the basis of such factors as the
qualifications, experience, and
attainments of the faculty; the
standards and quality of instruc
tion; the scholastic work of stu
dents; and the records of gradu
ates in graduate study and prac
tice.
Gourman, a political science
professor at California State Uni
versity in Northridge, compared
his findings at 1,744 institutions
in the United States in 98 diffe
rent undergraduate academic
programs. In addition, he also
rated international universities
and premedical and prelegal cur-
riculums in the United States.
In his report on graduate
schools, Gourman ranked the
leading schools in 47 various gra
duate programs. Also included
in the volume are ratings on law,
medical, and dental schools in
the United States.
Gourman states the purpose
of his report is to evaluate the
"total structure, direction, and
performance of each academic
department and the non-
departmental areas of colleges
and universities." He reports
finding that the present position
of undergraduate teaching is low
and is continuing to decline.
In his ranking of undergradu
ate programs in business admi
nistration, Gourman rated the
top five schools in order as Penn
sylvania, M.I.T., Indiana, Michi
gan, and California (Berkeley).
Among southern schools his
ratings included the University
of Texas at Austin (9th), Univer
sity of North Carolina (12th), and
Georgia Tech (29th).
The top five schools listed in
Phillips named
top sales rep
Jean-Marie Phillips, a senior
management major in the Col
lege of Business Administration,
has been named top advertising
salesperson for the 1981 special
edition of The Business.
For her efforts which resulted
in over 40 percent of the ad sales
appearing in this issue, Phillips
will receive a dinner for two at a
local restaurant.
Phillips, who plans to gradu
ate in December, would like to
enter sales (not advertising, un
fortunately) when she gets out of
school. Currently, she is working
part-time at a local wholesaling
and retailing concern to help fi
nance her education.
the report for graduate programs
in business administration in
order were: Harvard, Pennsylva
nia (Wharton), Chicago, Stan
ford, and M.I.T.
Gourman's rankings of the
graduate programs at various
southern schools were: Universi
ty of Texas at Austin (18th), Virgi
nia (19th), University of North
Carolina-(21st), Duke (23rd),
Georgia Tech (44th), Louisiana
State University (47th) and Flor
ida (49th).
Development Council
works to enhance
CBA programs
In an effort to assure the con
tinued relevancy of business
programs at Texas A&M, 40 busi
ness and academic leaders have
been appointed to the first Col
lege of Business Administration
Development Council, said Wil
liam V. Muse, dean of the Col
lege.
"The Council has been estab
lished to serve in an advisory
capacity to the administration of
the College," said Muse. "As
such, the Council will be a direct
link between the industry and
business education at Texas
A&M."
The Council will hold its
second meeting April 3 during
the College's BUSINESS WEEK
'81 activities. Many Council
members will participate directly
in this year's events by serving as
visiting executive speakers in va
rious business classes that
morning.
"I'm convinced that a good
business school should have a
strong and continuing relation
ship with its constituency — the
business community," Muse
said. "It is our hope that the
group will help to shape and de
fine the direction and relevancy
of our future programs.
"The Council ought to provide
greater assurance that our pro
ducts — qualified and dedicated
graduates and realistic programs
— are meeting market needs and
are supportive of the business
community."
During the April 3 meeting,
the Council will attend the pre
sentation of the "Texas Business
Executive of the Year" award to
T.J. Barlow, chairman and chief
executive officer of Houston-
based Anderson Clayton & Com
pany, who also serves as chair
man of the Council.
The Council also will attend an
address by Dr. Art Laffer,
Reagan confidant and former
chief economist of the Office of
Management and Budget under
the Nixon Administration.
Following a short business ses
sion, the Council will close its
meeting with a reception in the
lobby of the new Academic &
Agency Building which will
house the College later this
' summer.
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BUSINESS WEEK, comes to /V&cTVI
Education in the various business disciplines, like many other types
of professional training, cannot stop in the classroom. Rather, stu
dents must be exposed to a wide array of activities in addition to their
academic training.
The College of Business Administration has announced a week-
long series of events in order to provide this exposure, said William V.
Muse, dean of the College.
BUSINESS WEEK '81, which begins March 29 and ends April 4, is
designed to highlight the achievements of the College of Business
Administration, to recognize the importance of business in society,
and to enhance relations with the business community, Muse said.
BUSINESS WEEK, first begun in 1980, was so successful organizers
of the event have expanded greatly on the various activities scheduled
this year.
Among the major events occurring in BUSINESS WEEK '81 are:
— the two-day Career Fair '81 organized by the undergraduate
Business Student Council
— the Third Annual Texas A&M Invitational Case Competition
organized by the MBA Association
— the "Day with CBA" program, a group of seminars for local
business people
— the presentation of the 1981 "Texas Business Executive of the
Year" award.
BUSINESS WEEK '81 also boasts a number of seminars and panel
discussions designed to allow students and other interested persons
the opportunity to interact with business and academic representa
tives.
Interaction among students, business executives and faculty mem
bers is a major part of BUSINESS WEEK '81. Through both formal and
informal activities with busines executives, students are given the
opportunity to get realistic perspectives of the business environment
and the various job opportunities available in industry. Business
representatives also have a chance to meet tomorrow's managerial
talent and to see firsthand the quality of today's business education.
The College of Business Administration encourages all interested
persons to participate in BUSINESS WEEK '81 events. Although
several of the activities such as banquets and luncheons are by invita
tion only and may carry a ticket charge, a majority of the events are
free and open to the public.
A complete schedule of BUSINESS WEEK '81 activities is presented
in the last page of this publication. Complete descriptions of indi
vidual events also may be found elsewhere in this special edition of
The Business.
The
Sperial supplement to The Battalion
Monthly Newsletter of the students of the College of Business Administration, Texas A&M University
Vol. 3, No. 3, March 1981
//
Career Fair" Students get headstart on fob hunting
Few things can give students a better grasp of the career opportuni
ties available in their particular field than talking with individuals who
already are employed in the profession.
Texas A&M business students will have a chance to do just that
during the second annual "Career Fair" to be held here April 1 and 2.
Career Fair '81 is sponsored by the undergraduate Business Student
Council and represents a major portion of the College's overall BUSI
NESS WEEK '81 activities.
"We will have representatives from about 50 different companies
on campus during the two days of Career Fair '81, said Linda Puig,
president of the Business Student Council. "It will be an excellent
opportunity for students of any classification to meet informally with
business people to discuss job opportunities in various organizations
and industries."
Each participating company will have a special booth in the Rudder
Exhibit Hall at which students can talk freely and individually with
company representatives, Puig said. The event was expanded to two
day this year so a larger number of students can have an opportunity
to visit with company representatives.
Seminars for local business
Local business people will gather today at the Brazos Center to
attend a number of seminars offered by Texas A&M's College of
Business Administration.
The Day with CBA program will cover a broad range of topics of
interest to local business, said William V. Muse, dean of the College.
"We first offered seminars tailored for local business people last
year," Muse said. "The response was so great we decided to have the
program again this year.
"The purpose of the Day with CBA program is to provide useful and
relevant information to local business people of all managerial levels.
We want to let them know that the CoUege of Business Administra
tion is ready and willing to help them in any way we can."
In addition to lunch, the $10 fee local managers pay entitles them to
attend up to 10 seminars during the afternoon. The program lasts
from 12-5 pm.
Among the topics to be discussed are seminars covering computers
in small businesses, husband and wife buying behavior in major
purchases, marketing communications, effective styles for managing
conflict, employee interviewing, the national economic outlook,
issues surrounding inventory management, and incorporating a busi
ness.
Career Fair '80, a one-day event, attracted nearly 1,000 students to
company booths.
Company booths for this year's fair are open 9 a.m. -12 noon and 1 -
4 p.m. both Wednesday and Thursday, April 1 and 2.
The Business Student Council also is sponsoring two seminars as
part of the fair, Puig said.
Mr. Dave Wilson of Arthur Young & Company will conduct a
seminar on "Transition from College Life to Work Life" 3:30 - 5 p.m.
Wednesday April 1 in the Rudder Forum. Mr. Joe Reynolds, district
sales manager of Procter & Gamble, will conduct a seminar on "Inter
viewing" in the Rudder Theater at the same time.
Also on Wednesday, a buffet-style banquet for students, faculty
members and company representatives will be held at the Brazos
Center beginning at 6:15 p.m., Puig said. At the buffet, students will
have the opportunity to be seated with the company representative of
their choice.
Tickets for the banquet are on sale until March 31 at the MSC and in
front of Francis Hall for $4 per person. Seating arrangements are on a
first-come first-serve basis.
Mr. William H. Seay, chairman and chief executive officer of South
western Life Insurance Company, will be guest speaker at the ban
quet. The annual College of Business Administration academic
achievement awards also will be presented.
Career Fair '81 will close with an informal party for students, faculty
and company representatives.
A Lone Star Gas representative
discusses career opportunities
with students during Career Fair
'80.
Barlow named
exec of year
By SHERRY McDONALD
T.J. Barlow, head of Houston-
based Anderson, Clayton &
Company has been named Texas
Business Executive of the Year
for 1981.
The award is presented each
year by Texas A&M's College of
Business Administration and The
Texas Business Executive maga
zine.
Barlow will be presented the
award 11 a.m. April 3 in the Rud
der Theater. Following the cere
mony he will present an address
to a group of students, faculty
and staff. Barlow also will be the
subject of a feature article in a
forthcoming issue of The Texas
Business Executive.
Dr. William V. Muse, dean of
the College, said that the award
is based on proven leadership in
business, guidance of a corpora
tion to financial or market suc
cess, and leadership in the com
munity.
Recipients of the award are
chosen by their peers, said Muse,
explaining the procedure used to
select the executive of the year.
First, executives of large Texas-
based corporations are asked to
nominate qualified executives for
the award. These nominations
then are screened by the College
Continued page 5.
Panel to discuss business topics
The College of Business Admi
nistration will host a Town Hall
"Blue Ribbon Executive Panel"
from the Texas Association of
Business at 2:15 p.m. March 31 in
Room 701 of the Rudder Tower as
part of BUSINESS WEEK '81 acti
vities.
The panel, which is comprised
of several executives from all
areas of business, will field ques
tions from the audience on any
business topic.
TAB is a statewide group com
posed of over 6,700 executives
representing firms which are
members of the association.
The Town Hall Program is part
of TAB'S overall effort to build a
better climate for business and
industry in Texas. The program
is designed to give students an
opportunity to meet with execu
tives of proven experience to dis
cuss the role of business in con
temporary society.
All interested persons are en
couraged to attend.
Executives scheduled to serve
as panelists include: David Car-
rabba, president of Gooseneck
Trailer Mfg. Co., Inc. in Bryan;
Kent Moore, president of Kent
Moore Cabinets in Bryan; H.R.
Campbell, technical superinten
dent for Shell Oil Company of
Deere Park; Gilda Parker, senior
employee relations representa
tive for Tenneco Inc. of Houston;
and R.D. Wilkins, operations
manager of W-K-M Bryan, Inc.
Ben Hardeman, president of
OMC Industries, Inc. in Bryan,
will serve as moderator for the
panel.