12 THE BATTALION
TUESDAY, FEBRUARY 3, 1981
Very few beer drinkers can pass this test
Can vo«?
Vol. 74 I
16 Page
If you can taste which beer is which,
yoti know beer every which way.
The Master Brewer decides.
The Master Brewer determines how a beer will
taste. Brewers are constantly adjusting, experi
menting, improving their beers. For example,
Schlitz. Threeyears ago a Master Brewer came
over to head up Schlitz. For 40 years Frank
Sellinger had brewed
some of the
beers in America.
And he came
to Schlitz to
make his
best beer
01
Three major premium beers have three
different tastes. But if you can taste that Bud
is Bud, Miller is Miller, and Schlitz
is Schlitz — blindfolded —
you are probably in the top
10% of expert beer tasters
Like to test your taste?
Then, on with your
-
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nester.
Five bills
blindfold
it
Refreshing
Faintly
sweet
Full
bodied
Smooth
Mellow
Mild
FuH t-
flavored r
10
9
8
1)
7
6
i
5
4
3
V 2
_
**, 1
1
\ Flat
Too
bitter
Watery
Biting
Too
strong
Overly
carbonated
Bland
Beer #1 is
Beer #2 is.
HkBeer #3 is.
The perfect beer is
the beer that tastes
perfect—to yoti.
Have a friend pour all
three beers into identical glasses
and label them 1, 2 and 3. Now you taste
and identify each beer. Whether you guess
all three brands right, or all three wrong, you’ll know which
tastes best to you. Don’t be surprised if it’s not your brand.
To get a better picture of each beer’s taste, rate its flavor
characteristics from 1 to 10 on the scale at the right.
„ ;v% The last word is yours.
Frank’s taste, today’s Schlitz is
the smoothest beer you can buy
But taste for yourself. Your
decision is what counts.
What makes beers taste different?
Hops are a major factor. Too much hops can make a
beer bitter. Too little leaves it bland. Barley malt is important, too
It gives a beer “body” and adds a mellowness.The balance
of the two is what makes a beer taste smooth.
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ins.
y*s Schlitz
or it!
©1980 Jos. Schlitz Brewing Company, Milwaukee, WI
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