Page 6 THE BATTALION
WEDNESDAY, DECEMBER 17, 1980
Nation
Fried chicken magnate dead at 90
Col. Harland Sanders loses prolonged battle with leukemia
United Press International
LOUISVILLE, Ky. — Col. Har
land Sanders, 90, who parlayed “11
herbs and spices, ” the southern gen
tleman’s image of white hair, goatee
and a spotless white suit into a fried
chicken empire, died Tuesday.
Sanders was admitted to Jewish
Hospital in Louisville Nov. 7 with
infections of the kidney and bladder
and was reported responding well
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when he developed pneumonia.
In recent days his condition had
been reported deteriorating and
Monday night he was listed as “very
critical” and “losing ground” in his
battle with leukemia.
Last June, when Sanders learned
he had leukemia, he said he in
tended to beat the ailment and con
tinue working so he could retire at
the age of 100.
“If this can be beaten I’ll beat it,”
said Sanders, who immediately be
gan a routine of chemotherapy drug
treatments to counteract the leuke-
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mia, a form of blood cancer. Several
times a week he would be chauf-
feured in his white limousine —
bearing a “KFC-1” license plate—to
Jewish Hospital for the treatments.
Within weeks Sanders received
the hoped-for word: The leukemia
was in remission, meaning there
wasn’t any evidence of continued
spread of the disease.
In November, he was admitted to
the hospital for kidney and bladder
infections and within a week doctors
detected a re-emergence of the
leukemia and also diagnosed
pneumonia as his lungs began to fill
with liquid.
Sanders was born on Sept. 9,
1890, near Henryville, Ind., and
landed his first job at the age of 10 as
a $2-a-month farm hand in southern
Indiana.
The young Sanders gained some
early kitchen experience while cook
ing for his younger brother and sister
while their widowed mother worked
outside the home. Although he had
dropped out of school by the sixth
grade, Sanders mastered more th&n
20 dishes by the time he was 7.
Long before founding the Ken
tucky Fried Chicken chain that ex
panded into world-wide franchises,
Sanders had a varied career.
At the age of 66 — after stints as a
soldier, steamboat operator, railroad
fireman and restaurateur — Sanders
decided to franchise his “finger lick
in’ good" recipe.
The economics of need, rather
than hope for great success, dictated
the decision: A new superhighway
planned in southeast Kentucky
would bypass his restaurant in Cor
bin and probably siphon off his tour
ist trade.
Sanders packed a 50-pound can of
seasoning into his car and headed off
on his first venture to franchise his
secret recipe for Kentucky Fried
Chicken.
“Let me cook chicken for you and
your staff," Sanders told restaurant
operators. “If you like the way it
tastes, I’ll sell you my seasoning,
teach you how to cook it and you
pay me a 4-cent royalty on every
chicken you sell.”
Those first franchises were sealed
with a handshake and by 1964 San
ders had 638 Kentucky Fried Chick
en franchise outlets in the United
States and Canada.
Sanders, approaching his 70th
birthday, complained that his
“danged business is beginning to run
right over me” and decided to sell
out for $2 million to a Nashville,
Tenn., financier, Jack Massey, and a
young Lexington attorney, John Y.
Brown Jr., who was elected governor
of Kentucky in 1979.
One of the first corporate deci
sions by Brown, a former encyclope
dia salesman who directed the KFC
marketing strategy, was to retain
Sanders as his chief spokesman and
advertising image.
Fried chicken sales zoomed from
$37 million a year in 1964 to $700
million four years later under
Brown’s direction. As the focus of the
marketing plan. Colonel Sanders —
an honorary title bestowed by a
grateful state of Kentucky — became
a worldwide superstar of the fast food
industry.
Bank sets record prime rate
Gas additive
to get subsidy
United Press International
WASHINGTON — The Ener
gy Department has announced it
will pick up the major part of the
cost to start commercial produc
tion of a gasoline additive, the
technology for which two Hous
ton oil firms retain patent rights.
A spokesman for the agency
Monday characterized the un
usual agreement, which will cost
the public $953,000, as both a re
search and development grant
and a commercial project demon
stration grant.
Under the plan, a new process
for making an unleaded gasoline
octane booster called methyl ter
tiary butyl will be placed in com
mercial production at a refinery
operated by Charter Internation
al Oil Co. near Houston at a total
cost of $1.1 million.
A small amount of the public
contribution to Charter’s project
will be used to monitor the suc
cess of the production technology
MEXIO
ay ir
d a sp(
h<
and determine omdH-,»ca.
tion in the manufacture,; ’ The Bo<
octane boosters. Passengers
enito Jua
\ from
federal
porters
irked abc
after it 1
But air,
as m
The new technology fc,
Chemical Research i u
Co. and the NeoChemO.
which licensed CharterJ
an agency spokesman sai I
An agency press statemef | ,
the new process could ; J edr f ia
U. S. production of theadn.' f.,
more than 100,000 bam- 1
from the current level ol Anienc ? n
barrels. called the
Charter, which is alreadij
ting its refinery to put 1®^°"
process in commercial usig^K
pects to start operations
spring.
The Energy
the new way to make theafe|
is important note
more efficient, but bec®(|
saves crude oil used in n
unleaded gasoline.
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United Press International
NEW YORK — Morgan Guaranty
Trust Co. today sent the prime lend
ing rate into record territory with a
one point hike to 21 percent.
Several major banks followed and
the 21 percent level was expected to
spread throughout the industry.
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Morgan, the nation’s fifth largest
bank, said it was responding to “the
cost of funds and demand for loans. ”
The rate that banks charge each
other for loans closed Monday at 20
percent. There was speculation Fri
day when this key rate eased that the
Federal Reserve Board was loosen
ing its reins on money. But the Fed
gave every indication Monday that it
has no such intention.
“The Fed, by its actions in the
market, is saying that it might not
tighten further hut it intended to
hang in there at these high levels,”
David M. Jones, economist for Au
brey G. Lanston & Co.
Eurodollar interest rates, another
major source of bank funds, have
been trading above the 20 percent
level.
“Business is caught between in
creasing costs and slowing sales and
they’re scrambling for money,”
Jones said.
Rosalynn Carter^
talks of holida
United Press International
WASHINGTON — Displaying
plenty of Christmas spirit, Rosalynn
Carter brushed aside questions ab
out Ron Reagan’s “monds of a snake”
charge against the president, and
said Nancy Reagan really isn’t trying
to push the Carters out of the White
House early.
Mrs. Carter made the comments
in showing off an old-fashioned
White House Christmas tree to re
porters Monday.
Asked about the New York Maga
zine interview in which President
elect Ronald Reagan’s son, 22, said
leng Xia
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Hua
bead of
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he wouldn’t shake hands Mil 11 a ^
because he has "the moriF 1111 '' i",
snake," Mrs. Carter said, 1
about Christmas.
“Christmas is a wond
it’s my favorite time oftl
Mrs. Carter also was a
Mrs. Reagan’srej^..v-.v.-.._ -
she wished the Carters would# 011 X
the White House early si |
Reagans could begin
the family quarters.
“Mrs. Reagan called me y«
and said she did not si;S
things,” Mrs. Carter said, “llil
I haven’t worried about them 1 vv
it’s a good time for us al td I/Jl V
about our country andco® j
blessings we have this year
Mrs. Carter said she bad ss’ , CAIRC
Reagan a photo album oftlel witz told
House. ®gan’s
She also said with a laughlli partner”
wants “a cook for Christiw mula.
“I haven’t cooked much si Afterv
1970, but I love to cook," shefon witl
She said her daughter,' peace,
wants clothes. ! Sadat
M, s , Carter, accompamt-Presidcn
grandchildren Jason, 6, ante Menache
looked at the 20-foot Douglas: week
corated with 19th century W] Sadat
dolls, a dollhouse, hats, fans P jers aftei
sols, balls and lace, trim* : Nile-side
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“We decided to havea» dent Car
fashioned Christmas,” Mrs. J Presider
said, nuzzling her two 8® w
The first family’s Chris® JP'n
taining started Monday sfaajpd
for the Cabinet and
senior staff. J A si
A series of daily events staiji; Buildin
day with a reception for eh J mshed
diplomats. B^ Ve( ^ Ti
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