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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (Nov. 20, 1980)
THE BATTALION Page 13 THURSDAY, NOVEMBER 20, 1980 Matures lew thrust a gamble ers, were n t sber figure^ Id have rist l: PBS looking for profit United Press International NEW YORK — Non-commercial public television, r years dependent for its very existence on the mercy month. Tlia|Maudience donations and federal funding, has decided, I billion inertj| least in part, to go out and earn its own living, lepartmentsi New York’s WNET — a prime producer of such na- payroUsinjj >nal Public Broadcasting Service programs as the the recess** hek Cavett Show,” “The MacNeil-Lehrer Report” steel mannlj d “Bill Moyers’ Journal” — announced a complete rise inOctoi structuring Tuesday. For the first time, profit in the 3 Departmen arketplace will be the dominant motive. >me rose by] General Manager John Jay Iselin admitted the thrust, illion in Oft lich will carry the New York PBS affiliate aggressively 9.3 billionth to the marketing of programs to cable and home video " [stems, is a gamble. Federal funding regulations spe- o increased y public broadcasting must be noncommercial in na- rcent last m re, and although no soap or toothpaste spots are con- senior eev|ginplated, commercial sidelines may jeopardize ding. Federal matching funds now are only $1 for every $2 sed in audience donations, however, so the stakes in [e gamble are hardly astronomical. PBS affiliates will [ntinue to launch their traditional phone and mail fund ives, asking audiences to send donations. |But, Iselin said, “Many of the financial assumptions it undergirded PBS in the 70s are in doubt now.” [Not the least of those doubts is the transition of a ally conservative Reagan administration into the ite House. The president-elect has vowed to cut nding, and cut it deep, and victims of the pruning ly be the National Endowment for the Arts, the Na- '.conometricil the report { king,” but» isk consumen d savings pattj 'pn Teal tional Endowment for the Humanities and the Corpora tion for Public Broadcasting itself, all of which have been used to fund PBS in the past. Iselin said WNET is being shifted from a functional to a divisional “market base,” which will seek to earn a minimum of $25 million over the next 10 years and insulate the system, should the federal tap be turned off. Each of the four divisions — Education, Metropolitan (for the New York, New Jersey, Connecticut area), Na tional and Enterprise — will be expected to run its own shop and sink or swim on the basis of its business ability. Iselin said other affiliates in the loose confederation of independent stations that is PBS have tried the pay-as- you-go system, and others are contemplating it, with some ready to join WNET in a “consortium” to market services for profit. But WNET has been sliding quietly into the market place for months, borrowing funds for a post-production studio outside Detroit, purchasing a Chicago syndica tion service and accepting advertising in the WNET trade magazine The Dial. The last has drawn fire both from a competing publi cation and in Congress, but Iselin said the magazine continues on a “business as usual” basis. He added that should Congress challenge the thrust into cable and home video markets, WNET will argue public broad casting has been ordered to seek funds in the private sector and entry into the film and casette distribution business is no different than soliciting donations. “Congress speaks with many diverse voices,” he said, “but the ethic of self-help is age-old in this country.” yewarkinglot parties popular International F ^^ ^ United Press International t Penn State, some of the football spend the entire game mun- ig burgers and hot dogs in the ing lot, despite the Nittany is’ highly-ranked teams, i Seattle, several University of ihington fans arrive at Husky Sta in in a 50-foot boat and prepare Intenutioni! N - Fd rcent in lationary pn asesinmeat, s, accordin rtment fori e would be 3. this year’ll rise. if 12.2 pew jorate pregame meals complete rent assess® j candles and tablecloths, affect fdf i Tampa, some season ticket hol- ion prospects, ; beat the stadium ban on alcoho- ments, mail leverages by tanking up inside icroecononf rrecreational vehicles before the ment said, hpa Bay Buccaneers play. After- gricultural o« d, they wait out traffic jams by rtment eco» ng on barbecued ribs and cheese 1 the farm vil j, bute more to /hether it’s pate or potato chips, ;xt yeartbani gundy or beer, football fans iss America practice a fall ritual of food iseip has become as traditional as the percent nert ;ard pass or the blitz — the tail- rcent this yflite party. try prices wKo one can say for sure when and rent started. Officials' in imington, Minn.; say tailgaters je been coming to the Vikings ies since the early 1960’s. But t began at some point, probably as small picnics on the gates of station wagons has eats and p» Ived into affairs that in some cases action deeb il formal dinner parties, perhaps neif iny vehicle is welcome — stations ;ons, sedans, recreational vehi- on food pries , even the boats that tie up along nated21,5p« :e Washington in Seattle and on cost of suga Tennessee River near the Uni- lity of Tennessee’s stadium. The ;t yearmigbt) 1 varies from the common to the oercent if W met. About the only constant is the citrus cro( hoi—there generally is plenty of marketings, it is poor, diej Some hard-core tailgaters even )r or anotherstp the games and stay outside and n raises foodirty. The game is kind of secondary lepartmentsi some people,” said Michael Pil- :, farmers refcn. theconsumewailgating has been relatively un- icrgy, transp rnized in the past, but some col- y that makei? is have promoted the practice in re expectedti ent years. Officials at the Univer- ixt year, abort of Louisville used tailgating to •al inflation n rk new interest in the school’s bod inflation tball program. At Oregon State, a :o be 8.7 p io station and a car dealer spon- t since 19ib ed a tailgating contest at the re- nce on oveft It OSU-Washington game. ■he winners were a group of Ore- |n State alumni whose elaborately ible could pass for a cocktail buf- in any setting. The table, com- |te with tablecloth, candles and Boaters are also big in Knoxville, Tenn. Many fans tie up on the Ten nessee River before watching the Vols play. Another school that might be ex pected to have a maritime tradition when it comes to parties — the U.S. Naval Academy—does not. Instead, fans are treated to the sight of white- jacketed midshipmen breaking for the parking lot parties, which often last late into the night. ; about 18 tt said higbfli om farmers to declines i»i aller su[ ■ demand for bstitute flies fresh flowers, was set under an awning in case of rain. But another tailgater at the game, Fred Nelson, of Issaquah, Wash., wasn’t impressed. “When our group meets to attend a game in Seattle, we charter a 50- foot boat to hold our party, ” he snif fed, looking out at the parking lot filled with RVs, campers and cars. “It’s closer to tailgate by boat at Hus ky Stadium” because of nearby Lake Washington, he said. MSP TRAVEL CRUISE THE BAHAMAS! MARCH 16-20 MSC TRAVEL 845-1515 Q *10 — *5 Manor East Mall Open Mon.-Sat. 10-9 FROM $29 95 A One of a Kind Store Lindsey’s ° JEWELERS 779-3616 Senior Induction Banquet of The Association of Former Students 1 ., November 24 6:30 p.m. Brazos Center All graduate and undergraduate students who receive degrees in December are invited to attend CO CII BUT YOU MUST PICK UP II O I 11 EC. A TICKET TO ATTEND * Tickets available Nov. 17-21 in the lobby of the Forsyth Alumni Center - across from Post Office - MSC Device may boost solar energy use United Press International BRUSSELS, Belgium — The maintenance required by current so lar-powered generators is beyond the technical capability available in remote villages that need the gener ators most. But physicists at the European Community’s Joint Research Center at Ispra, Italy, have developed a de vice that may solve that problem. It generates electric power from hot air. “The major innovation of the de vice is that it does not require any water, like currently known de signs,” a JRC official said. “That makes it particularly suitable for arid areas where you want to make sure you don’t use a lot of fuel or water. “The simplicity of the device is another big advantage. It will re quire a minimum of maintenance. There is no complicated machinery involved. Moreover, it is flexible, so that a fuel-powered gas turbine can be used at night. ” The JRC, established 20 years ago under the Euratom treaty as a nuc lear research center. But it now car ries out research into new techni ques, investigates environmental problems and provides support in such fields as consumer protection. More than 30 percent of the $8.4 aiTrrmf o »rfryi~s~rrrrn A&M Football Childcare million annual budget of its four establishments is now devoted to non-nuclear studies such as research into alternative sources of energy. Under the JRC’s 1980-83 prog ram, spending for testing potential commercial equipment and explor ing new directions for solar energy research will be doubled. The new device works on the same principle as a jet engine: expanding air to drive a turbine blade. Air can be heated to high temperatures in a concentrator that focuses the sun’s radiation. Student Floral Concessions is selling Aggie Mums A tradition for nearly 40 years! on sale in MSC: Tues.-Fri. 9:00-4:00 Free Corp delivery Corp personnel please buy from dorm representative. MOPAR’S CHALLENGER NOVEMBER 23rd Sponsored By: Auto Locators — R.P.M. 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