THE BATTALION
FRIDAY, OCTOBER 17. 19B0
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If voti think yon could pick
your oeer with your eyes closed.
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Jill;;- '
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here f s your chance.
Probably just one beer drinker
in 3 can pass this test.
All three major premium beers are
distinctly different in taste. After all, they’re
made by different brewers using different
ingredients and different brewing
processes. Still, it takes a pretty educated
tongue to tell them apart.
You may not win, but you can’t lose.
This test requires a blindfold.That’s
so your eyes won’t influence your mouth.
Because taste is all that counts — in this
test, and in a beer. Here’s how the test
works.You pour Schlitz,Bud and Miller
into identical glasses. Have a friend label
them 1,2 and 3 and switch them around.
Now, taste.The one you pick may not be
your beer, but it’s the beer with the taste
you want.
See? You can’t lose.
What is that taste you’re tasting?
Maybe beer tastes so good because
you’re really tasting each sip more than
once. First, the lively, refreshing character
of beer comes from the aroma and
flavor of the hops. Next, as you
swallow, you sense the rich
ness — the body — that barley
malt adds. Finally, the finish.
Now the balance of tastes
becomes clear. No one taste
should intrude on your total
beer enjoyment.
10
8
How do Schlitz, Budweiser
and Miller compare on taste?
That’s for you to decide. Simply rate
each beer from 1 to 10 on the flavor
characteristics below. When you’re
finished, try to guess the brands by name.
Very, very few people can do this.
Does the taste of a beer ever change?
Yes. All beers have changed over the
years. One example is Schlitz.Two years
ago a master brewer named Frank
Sellinger came to Schlitz. He came to be
president. And to brew a Schlitz that was
smoother than any other beer. Taste that
beer for yourself. Because taste is what its
all about.
The best beer is #.
Refreshing 1
Faintly
sweet ‘ 1
Full
bodied
71
Smooth
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2
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2
2
Full
flavored
13
LL
Too
bitter
&
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2
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£5
5
Too
strong
Overly
1 carbonated
(0
GO
Beer #1 is_
Beer #2 is.
Beer #3 is.
brand
brand
brand
Today's
Schlitz*
Go for it!
©1980, Jos Schlitz Brewing Company. Milwaukee. Wl