Page 6
THE BATTALION
FRIDAY, APRIL 18, 1980
IF YOU HAVEN’T PICKED
UP YOUR 1979 AGGIE-
LAND, BE SURE TO DO SO
BEFORE YOU LEAVE HERE,
ROOM 216 REED
MCDONALD BLDG., MON
DAY - FRIDAY, 8 A.M.-5
P.M.
business
c<
Pretty packages
Tru th -in - labeling called big factor in design
C
al
Ybur Uhivorsily Tf.'-'^lor /UK Ptoqrztn
Tliirfy-four Seasons n( al Tom /JtM
based on a story t characfers by Damon Runyan
6UV5 &POU$
'A MuSiCAV- &81SL of QRoApM/
APRIL 15, 16, 17, 18, 19
8 p.m. - RUDDER THEATER
Tickets af M2C Box Office
OR AT THE DOOR
/l&M 5TUDEMTC ^2 OTHERS ^3
T
T
United Press International
NEW YORK — Product packag
ing is based on more practical con
siderations than in the past, and the
truth-in-labeling requirement is one
of the biggest factors affecting today’s
design, says Charles Biondo, a New
York designer.
For years, consumer activists con
tended that much packaging was de
signed as deceptive bait, aimed at
seducing buyers and even deluding
them. Nowadays, says Biondo, the
prime concern of every packaging
designer is to comply with the strict
labeling information requirements.
A survey taken by Biondo’s firm
shows that 44 percent of package de
signers consider “overpackaging” to
be an important issue and they feel
that generic labeling will have a sig
nificant impact on the industry.
The conversion of most retail busi
ness to self-service has also affected
the package design field, he said.
The shape and size is determined not
so much by the desire for novelty as
by the need to cope with problems
raised by a lack of sales people.
It’s not just a matter of turning out
an appealing package, Biondo said.
Manufacturers are being forced into
stronger competition for the con
sumer dollar at\d with no sales per
son on hand to sell it verbally, the
packaging has t 0 do the job.
“When you have very few sales
people and many of them are part-
timers, packaging has to play a big
ger role in marketing products,”
Biondo said.
But there ar e other and equally
vital considerations.
Take size. Time was when pack
ages tended to be oversized, making
them look like they held more than
they did. There was a lot of criticism
of that. But a more important factor,
Biondo said, was high store rents and
tremendous competition for shelf
space. The trend today is to reduce
the size of the package to the abso- 1
lute minimum.
Biondo said his firm’s survey
showed that de s pite changes in re
tailing, most designers think con
sumers still depend on packaging
mainly to identify products quickly,
by brand names for example.
Fifty-two percent of package de
signers think Consumers rank pro
duct identity the most important fea
ture in a package, 35 percent ranked
“appetite appeal” highest and 33
percent chose brand recognition.
Eighteen percent thought consum-
HUGE china & stoneware
DISPLAY
mon. apr. 21st, 10 am-4 pm
***** Participate In a survey
1 ^00 mSC of your likes & dislikes
over 100 designs
free... ALL WELCOME
■nh
■ -awM
Battalion Classifieds Call 845-2611
Sponsored by Cap & Gown / Mortar Board.. . The
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705 N. Texas Ave.
822-2819
512 Villa Maria Rd
822-5277
1905 Texas Ave.
693-1669
ers ranked ingredient and nutritional
information important.
The survey also showed that desig
ners currently have to depend more
on orders to redesign packages for
existing products than on new pro
ducts.
Another important requirement
for much of today’s packaging is that
many big manufacturers and super
market chains are going in for recy
cled paperboard packages.
The recycling division of the
American Paper Institute has coined
the slogans “pro-environmental
packaging and “environmental
shopping” to get the public to de
mand, or at least encourage, packag
ing made from recycled waste-
papers.
Clive Chajet, a designer^
offices in both New York and^
don, said competition in paclu
design is getting much keener
Chajet agreed with the Bin
firm’s conclusion that modemn
aging has to be more thansaleJ
It must interact with today’sn
and economic systems and for®!
said.
Assui
Orange growers liav
bumper crop this yea
nation
Ronald
half the
the Re
date in
And
this one
lip Cra
bid for I
former
Gran
four c
announ
news ce
Reag;
eir pi
turns fn
cuses tl
will enc
,can Par
rival Ge
■ires.
United Press International
LOS ANGELES — Oranges,
good tasting and good for you, are
one of the best buys in markets this
year. Why?
Because farmers have had good
crops. Because a record harvest is
coming. That’s what the head of the
largest citrus cooperative in the na
tion says.
Russ Hanlin, is president of Sunk-
ist which, founded in 1893, also is the
oldest citrus cooperative. He says
most of its 6,500 members in Califor
nia and Arizona have had excellent
crops on this year-around com
modity.
And the next crop is predicted to
be even larger. A record 64.3 million
cartons of navels is expected.
Oranges were selling in March for
about 10 to 12 cents each in many
markets nationwide. Hanlin said
growers get varying percentages of
that amount, depending on where
they are, and their own costs.
“Say, they are selling at the pack
ing house for $5 for 40 pounds and
out of that there are marketing,
advertising and packing expenses.
“So after the owners pick and haul
which is the better part of a dollar for
40 pounds there’s about $2.50 of that
amount left.”
Since growers have different ex
penses, the percentage of profit on
the dime cost of the orange at the
market left to the grower is small.
Hanlin said the grower’s return on
the cost at the packing house of the
40 pounds of oranges may be 35 to 40
percent before the grower’s cost.
Then, he said, the cost amount of
the oranges is doubled by the time it
gets to the market shelves because of
transportation and other factors.
“So 40 pounds would be $10 to a
But individual markets canijl
or raise the price clcpendingoiH
supply available.
“It happens that agricuiylS
ducts arc a supply and demanik P
ness,” Hanlin said. “BotKalfc; ; %T^
and Florida have had large
good quality fruit and thisM. m
depressing effect on prices'®
much to the benefit oftheconiJl
but not to the advantagecll|j§
farmer.”
While Florida, which proa
most of its orange crop fore
trates, is a winter producer,Cii
nia grows oranges all year, a
ing navels and valencias. Ln§
also are a year around c
tangerines and tangelos, off
tangerines, are seasonal,
F
t€
consumer.
HAVE LUNCH ON US ... FREE!
A&M Apartment Placement is once again giving away free
lunch to everyone who leases thru us.
Apartments • Duplexes • All Types Of Housing
Call for appointment or come ny
A&M APT.
PLACEMENT SERVICE
693-3777 ^ff/
2339 S. Texas, C.S.
“Next to the Dairy Queen" ■ J.
This year, the winter lemonii
ly was smaller than normal aw
yellow fruit is expensive. Tb:
vest for the summer is expectedt I ^ &
excellent, however, and priw j| 1
drop. ^e ]
SunkistdominatestheUS.il ver ly J
market with 61.7 percent off* J eac ^ ei
tion, but has only ll.Sperte for valu
orange and tangerine produefe
controls 60.6 percent of the Ci aze w
nia-Arizona industry, howevfl. “° u ' s >
should
“Som
WHY BOTHER WITH
ELECTRICITY BILLS?
At the VIKING....
One check pays all your housing
expenses, including top maintenance
service, all electric kitchens, pool
and lighted tennis courts.
Compare our summer rates today
As low as $200
BILLS PAID
1601 Holleman, College Station, Texas 713/693-6716
Many eating oranges are impfi
from other countries, mail’ ;i
South America and Africa P er * 01
Sunkist’s largest competitor i ; j 0Cie V’
Puregold Cooperative in Soi‘ ? ren ., c
California, the second largest! ■
coop with about 10 millioncart ,j ren ^
oranges a year, normally, f ^
In grapefruit, SunkisthasSJl
cent of the national industry air mot her
percent of California-Arizom * or > c l a i
duction. as one 0
school (
The current California-^ She s
navel orange crop is the If wayside
Sunkist has ever had and J 1970s -
record, thanks to heavy rains® perforn
ruary. Total production is no« Scholas
mated at 64.3 million cartons acaden
previous record crop was ® s ^de. V
when 58.5 million cartons wen ed up.
vested. “Dur
went th
A carton is 37 and one:! 'hannen
pounds. The high numberofe can rea
this year will be partly duelii| saic ]
large size of the oranges. TU af .'
Last year, 1978-79, the ertt Sa j c |
42 million cartons, follow® ' s pea
freezes and other bad weathfl! ,
Attention Students:
IMSCI
MSC Town Hall is in
the process of conducting
a random survey of 2,000
Texas A&M University students.
llown holll
/ision f
Mucatii
kn’t le
Jhe clas
The results of the survey will be presented to the Town
Hall selection committee, which consists of three faculty
members and fifteen students, that represent a cross sec
tion of campus (twelve students are non Town Hall
members). The feedback from the survey and the selec
tion committee will help Town Hall determine student
.entertainment preferences for the 1980-81 Town
Hall season. If you receive one of these survey forms in
the mail please fill it out completely and mail it back in
promptly, so that we can begin our booking process for
next year as soon as possible. Thank you for your coop
eration.
MSC Town Hall