Page 12 THE BATTALION
WEDNESDAY, APRIL 16, 1980
Attend me, Jeeves
Brothers use ‘perfect valet’ to operate cleaning business
United Press International
NEW YORK — In one of P.G.
Wodehouse’s early Jeeves sa
tires, hero Bertie Wooster re
marks on the subject of money
that he is "one who always has
rolled fairly freely in the right
stuff. ”
This perfectly describes the
kind of customers on both sides of
the wide Atlantic that Jeeves of
Belgravia caters to — the man
who is eager to pay $3 to have a
single shirt laundered or from
$9.75 to $15 to have a suit
cleaned, pressed and a few stitch
es taken here and there, instead
of the $3.75 the neighborhood
drycleaning shop would charge.
Jeeves customers cheerfully
pay $45 to have a favorite pair of
shoes overhauled and sometimes
they will pay several thousand
dollars when they are moving to
have the Jeeves operatives come
pick up the entire family war
drobe, clean and overhaul all the
garments and deliver them to the
new address.
Jeeves of Belgravia was found
ed in London in 1969. The name
of the fictional perfect valet was
obtained on license from author
Wodehouse’s estate.
There’s a Jeeves of Belgravia
on Madison Avenue (where else?)
in New York and Sydney Jacob,
one of the two brothers who
founded the firm, was in town on
one of his periodic visits.
“My brother, Ronald, runs the
New York branch so I don’t really
have to check up on things, I just
like New York,” he confided and
added sadly, “but inflation is
going to force me to cut down on
my visits.”
The raison d’etre of Jeeves of
Belgravia is not really snobbish
ness or trading on literary roman
ticists, Jacob said. “Our business
really is based on the practical
notion that a lot of people in the
world like to own clothes that are
finely cut out of beautiful fabrics,
want to keep them for many
years, and are willing to pay to
have them carefully maintained.
It doesn’t make much sense to
run very expensive garments
through a high-speed dry clean
ing machine or a mechanical
washer, perhaps using too strong
cleaning fluids and detergents,”
he said. “Nor does it make sense
not to repair the smallest tear or
worn spot in such a garment
routinely. ”
That’s the kind of service
Jeeves gives, the kind of service
the fictional Jeeves gave Bertie
Wooster, the service Wodehouse
described in such glowing terms.
The Jacob brothers still are in
their early thirties. They have
sold franchising rights in Europe
and the basic London retail shops
for $2 million to Tricoville, Ltd., a
British high-fashion house, and
they are looking for persons to
operate Jeeves franchises in the
proper American cities.
The London Jeeves shops have
attracted many blue chip custom
ers, one or two of Europe’s ex-
kings, Princess Margaret (the
Queen’s sister). Prime Minister
Maggie Thatcher and actors
Anthony Quinn and Peter Sel
lers, for example.
Jacob said not all the customers
are rich; a surprising number of
persons of moderate means like
expensive clothes and are willing
to pay to have them well cared
for.
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Texas Office of Traffic Safety
Refining find
hikes gas yield
United Press International
WASHINGTON — Ashland Oil
Co., a major refiner which sold off
much of its oil-producing properties
before crude price decontrol began,
now has a sheaf of coveted refining
patents to prove it made the right
decision.
The company’s stock jumped 2Y*
points recently on the strength of an
annoucement that its engineers have
devised a “reduced crude conversion
process” that could make Ashland’s
refineries the envy of the oil in
dustry.
The new process dovetails nicely
with current administration policies
for scaling down oil imports by dis
couraging the use of heavy residual
oil in power plants.
In fact, Ashland officials predict
reduced crude conversion could cut
United States oil imports almost in
half if it becomes widely accepted by
the domestic refining industry.
The process — a high tempera
ture, low pressure catalytic conver
sion technique — is capable of boost
ing a refinery’s gasoline yield from
the average barrel of crude oil to 70
percent, the firm said.
The most modern and efficient re
fineries run by Ashland’s competi
tors currently make just 45-50 per
cent gasoline out of every barrel of
crude. In Europe, the average gaso
line yield is much lower.
The rest of the crude passing
through refineries becomes other
products like diesel, home heating
oil, kerosene, petrochemical feed
stocks and heavy, residual boiler oil.
Although it’s theoretically possi
ble to turn the whole crude barrel
into gasoline, refining costs above
current yield levels can be prohibi
tive. Yet U.S. gasoline use remains
high while demand for products like
home heating oil has fallens^merica
A virtual ban on lead octaneffirking 1
ters and the depletion oftlie*£jflicient <
light, sweet crude oils yiel4;Wlo, ai
gasoline fractions vastly comtj^orristo 1
the job of refiners seeking tojMng to <
more gasoline. ”lhe Ai
“The best chance for backcomplex 1
(from) imported oil is to satKown A
line, ” said George Babikan, ; L who n
Atlantic Richfield official, "Tkt® n aged
good way is to crack resid(ra| It’s a
fuel oil) and make light prod |ealth cli
“To the extent you can itt night acc
products from resid, you tai&nferenc
out imported oil.”
Basically, Ashland's retgs
crude conversion serves
same purpose as two existing!
refining techniques — hy<
ing and coking. It re-refines
sidual fuel oil from the bottom
crude oil barrel into gasolii
But Ashland’s process is
and more efficient, permit]
same yield with 20 pekeil]
crude. It also does a beltei
removing heavy metals
tants from the oil and can
type of heavy crudes now
ing the world market.
“In addition to the
grade heavy oil to gasoline,' ma ] mus
cess permits us to produce!: )^ us t b e
yield of gasoline with 20pertf*N o t an
crude oil or, alternatively, ti ::R u t that
a much heavier crude oil sir tie, 87,
Ashland chairman Orin At jj e( [ s
Jack Haney, a Conocospcwfe; After al
said Ashland’s process is ir Jo teach v
although it is at least five verges at Th<
commercial application. Hes^
company has also been loc
some way to refine its heavy'
from South Texas.
Ashland is now buildingat
barrel-a-day refinery in A
Ky., to try out the technique!
Ui
ORD,
jtometr
ral N<
Barking frogs 111
Ur
invade Virgini
ATLAT
United Press International
RICHMOND, Va. — Virginia has
been invaded by a wave of immig
rants that thrive in roadside ditches,
woo their mates with dog imitations
and show every sign of becoming
permanent residents. ...il ,j.
Barking tree frogs, a nametag
attached by admiring scientists, have
adopted the state as part of their
habitat during a northward expan
sion that shows no sign of stopping.
“They weren’t recorded outside of
northern Florida and south Georgia
in the early part of the century,” said
Dr. Charles R. Blem, a Virginia
Commonwealth University biologist
who is fascinated by the creatures.
“But now they’ve gotten as far as
the south bank of the James River
and will probably eventually cross
over it. They’re going to reach an
edge somewhere, but nobody knows
where that will be.”
As the largest native North Amer
ican tree frog, the “barking” variety
reaches snout-vent lengths of 2 in
ches to 2 1 /a inches and is bright green
with a light stripe along its side.
“It’s one of the prettiest animals in
the state,” said Blem. “It’s at least as
attractive as some of the birds we
have.”
I the couni
(spired the
(the once s
Appalachi
a change i
During its summer breettife^ ons '
son, he said the male of the & ince
emits a loud call that gives
narne - Sssuch
“It soundsjustlikeadoj! W the sig
“You can hear it up to jHiiepuilding, <
when conditions are right aalanning ai
quiet night. (..There v
make iten
What hidden instinct has Wes, bai
the tiny amphibians to rnovt'dles, soa
“If I knew the answer to ip%edies.
like that, I would be famous Everytf
Blem. “There are several f ched and \
ties. One is that vegetationfmd 10th ;
have changed since the Cinpupi] Nac
Another is construction of if County, C
state system. 1-95, forexampl Looking
vides a perfect ditch area all “fees the t)
up its length for breeding. Ts'may chang
also more farm ponds bfii'inay tell al
structed now than ever befoi'how they a
,?le of Nor
Blem believes the amp»; u l ar ]y the
creature will eventually *930;, tjj
most of the eastern seaboard ^ or p S 0 f
cessful population was esWjf
recently in New Jersey andj aiIls anc j
pects the Virginia population^: ‘‘There
verge with its Garden StateoLl th ose
“They are not destructi'f (aid.
are actually of very little pf^'There
consequence. They eat insAent) safe;
^ remem
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