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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (April 16, 1980)
Page 12 THE BATTALION WEDNESDAY, APRIL 16, 1980 Attend me, Jeeves Brothers use ‘perfect valet’ to operate cleaning business United Press International NEW YORK — In one of P.G. Wodehouse’s early Jeeves sa tires, hero Bertie Wooster re marks on the subject of money that he is "one who always has rolled fairly freely in the right stuff. ” This perfectly describes the kind of customers on both sides of the wide Atlantic that Jeeves of Belgravia caters to — the man who is eager to pay $3 to have a single shirt laundered or from $9.75 to $15 to have a suit cleaned, pressed and a few stitch es taken here and there, instead of the $3.75 the neighborhood drycleaning shop would charge. Jeeves customers cheerfully pay $45 to have a favorite pair of shoes overhauled and sometimes they will pay several thousand dollars when they are moving to have the Jeeves operatives come pick up the entire family war drobe, clean and overhaul all the garments and deliver them to the new address. Jeeves of Belgravia was found ed in London in 1969. The name of the fictional perfect valet was obtained on license from author Wodehouse’s estate. There’s a Jeeves of Belgravia on Madison Avenue (where else?) in New York and Sydney Jacob, one of the two brothers who founded the firm, was in town on one of his periodic visits. “My brother, Ronald, runs the New York branch so I don’t really have to check up on things, I just like New York,” he confided and added sadly, “but inflation is going to force me to cut down on my visits.” The raison d’etre of Jeeves of Belgravia is not really snobbish ness or trading on literary roman ticists, Jacob said. “Our business really is based on the practical notion that a lot of people in the world like to own clothes that are finely cut out of beautiful fabrics, want to keep them for many years, and are willing to pay to have them carefully maintained. It doesn’t make much sense to run very expensive garments through a high-speed dry clean ing machine or a mechanical washer, perhaps using too strong cleaning fluids and detergents,” he said. “Nor does it make sense not to repair the smallest tear or worn spot in such a garment routinely. ” That’s the kind of service Jeeves gives, the kind of service the fictional Jeeves gave Bertie Wooster, the service Wodehouse described in such glowing terms. The Jacob brothers still are in their early thirties. They have sold franchising rights in Europe and the basic London retail shops for $2 million to Tricoville, Ltd., a British high-fashion house, and they are looking for persons to operate Jeeves franchises in the proper American cities. The London Jeeves shops have attracted many blue chip custom ers, one or two of Europe’s ex- kings, Princess Margaret (the Queen’s sister). Prime Minister Maggie Thatcher and actors Anthony Quinn and Peter Sel lers, for example. Jacob said not all the customers are rich; a surprising number of persons of moderate means like expensive clothes and are willing to pay to have them well cared for. FREE FREE FREE 32 0Z. PEPSLJps WITH Wi PIZZA - 2 QUARTS FREE! 32 WITH 14" OR 12" PIZZA — 1 QUART FREE! 846-7785 T - * F T INFLUENZA STUDY VOLUNTEERS If you were in one of the flu studies last year or this year (Russian Flu, Swine Flu, or Survey Group), we want a follow-up blood sample. $10.00 April 21, 22, 23 — Mon, Tues, Wed Commons Lounge: 9 am to 9 pm Health Center: 9 am to 4 pm April 22-Tuesday night — Corps Lounge D, 7:30 pm to 9:30 pm April 23-Wednesday afternoon — Vet School, 12 noon to 3 pm Kevin P Calvert Thomas Associates P.O. Drawer CQ 520 University Drive East College Station, Texas 77840 has completed all the requirements to be certified as a Qualifying Member of the I980 MILLION DOLLAR ROUND TABLE an independent, international association of life insurance agents. 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Aggie Blood Drive Committee ** f- * * * * i * * M m * * * * * * * * * Ml drive Texas Office of Traffic Safety Refining find hikes gas yield United Press International WASHINGTON — Ashland Oil Co., a major refiner which sold off much of its oil-producing properties before crude price decontrol began, now has a sheaf of coveted refining patents to prove it made the right decision. The company’s stock jumped 2Y* points recently on the strength of an annoucement that its engineers have devised a “reduced crude conversion process” that could make Ashland’s refineries the envy of the oil in dustry. The new process dovetails nicely with current administration policies for scaling down oil imports by dis couraging the use of heavy residual oil in power plants. In fact, Ashland officials predict reduced crude conversion could cut United States oil imports almost in half if it becomes widely accepted by the domestic refining industry. The process — a high tempera ture, low pressure catalytic conver sion technique — is capable of boost ing a refinery’s gasoline yield from the average barrel of crude oil to 70 percent, the firm said. The most modern and efficient re fineries run by Ashland’s competi tors currently make just 45-50 per cent gasoline out of every barrel of crude. In Europe, the average gaso line yield is much lower. The rest of the crude passing through refineries becomes other products like diesel, home heating oil, kerosene, petrochemical feed stocks and heavy, residual boiler oil. Although it’s theoretically possi ble to turn the whole crude barrel into gasoline, refining costs above current yield levels can be prohibi tive. Yet U.S. gasoline use remains high while demand for products like home heating oil has fallens^merica A virtual ban on lead octaneffirking 1 ters and the depletion oftlie*£jflicient < light, sweet crude oils yiel4;Wlo, ai gasoline fractions vastly comtj^orristo 1 the job of refiners seeking tojMng to < more gasoline. ”lhe Ai “The best chance for backcomplex 1 (from) imported oil is to satKown A line, ” said George Babikan, ; L who n Atlantic Richfield official, "Tkt® n aged good way is to crack resid(ra| It’s a fuel oil) and make light prod |ealth cli “To the extent you can itt night acc products from resid, you tai&nferenc out imported oil.” Basically, Ashland's retgs crude conversion serves same purpose as two existing! refining techniques — hy< ing and coking. It re-refines sidual fuel oil from the bottom crude oil barrel into gasolii But Ashland’s process is and more efficient, permit] same yield with 20 pekeil] crude. It also does a beltei removing heavy metals tants from the oil and can type of heavy crudes now ing the world market. “In addition to the grade heavy oil to gasoline,' ma ] mus cess permits us to produce!: )^ us t b e yield of gasoline with 20pertf*N o t an crude oil or, alternatively, ti ::R u t that a much heavier crude oil sir tie, 87, Ashland chairman Orin At jj e( [ s Jack Haney, a Conocospcwfe; After al said Ashland’s process is ir Jo teach v although it is at least five verges at Th< commercial application. Hes^ company has also been loc some way to refine its heavy' from South Texas. Ashland is now buildingat barrel-a-day refinery in A Ky., to try out the technique! Ui ORD, jtometr ral N< Barking frogs 111 Ur invade Virgini ATLAT United Press International RICHMOND, Va. — Virginia has been invaded by a wave of immig rants that thrive in roadside ditches, woo their mates with dog imitations and show every sign of becoming permanent residents. ...il ,j. Barking tree frogs, a nametag attached by admiring scientists, have adopted the state as part of their habitat during a northward expan sion that shows no sign of stopping. “They weren’t recorded outside of northern Florida and south Georgia in the early part of the century,” said Dr. Charles R. Blem, a Virginia Commonwealth University biologist who is fascinated by the creatures. “But now they’ve gotten as far as the south bank of the James River and will probably eventually cross over it. They’re going to reach an edge somewhere, but nobody knows where that will be.” As the largest native North Amer ican tree frog, the “barking” variety reaches snout-vent lengths of 2 in ches to 2 1 /a inches and is bright green with a light stripe along its side. “It’s one of the prettiest animals in the state,” said Blem. “It’s at least as attractive as some of the birds we have.” I the couni (spired the (the once s Appalachi a change i During its summer breettife^ ons ' son, he said the male of the & ince emits a loud call that gives narne - Sssuch “It soundsjustlikeadoj! W the sig “You can hear it up to jHiiepuilding, < when conditions are right aalanning ai quiet night. (..There v make iten What hidden instinct has Wes, bai the tiny amphibians to rnovt'dles, soa “If I knew the answer to ip%edies. like that, I would be famous Everytf Blem. “There are several f ched and \ ties. One is that vegetationfmd 10th ; have changed since the Cinpupi] Nac Another is construction of if County, C state system. 1-95, forexampl Looking vides a perfect ditch area all “fees the t) up its length for breeding. Ts'may chang also more farm ponds bfii'inay tell al structed now than ever befoi'how they a ,?le of Nor Blem believes the amp»; u l ar ]y the creature will eventually *930;, tjj most of the eastern seaboard ^ or p S 0 f cessful population was esWjf recently in New Jersey andj aiIls anc j pects the Virginia population^: ‘‘There verge with its Garden StateoLl th ose “They are not destructi'f (aid. are actually of very little pf^'There consequence. They eat insAent) safe; ^ remem COUPON that April Shower TACO SAB 45C each Good eveiy Mon.-Thurs. in April with this coupon. Foxfire 1 tional p y, prints magazi e book i assing twi The firs wed by igginton ed sev 5 sales. 7 rt the ti Pol. 2. on Fri - ani18lt 107 Dominik in College SW | 3312 S. 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