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APRIL 1980
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Good Friday
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Easter
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BUSINESS WEEK
Schedule of Events
Many of the events scheduled for BUSINESS WEEK
are open to the public. For further information
please look elsewhere in this issue of The Business
for articles concerning specific events.
Dales to Note
— MAY —
— JUNE —
10
2
2
t Registration for second summer session
| Commencement, Last day of Sring semester
classes
| Registration for first summer session
11
3
3
| First summer session classes begin
| Second summer session classes begin
♦ Commencement, Commissioning, Final Review
— AUGUST —
5
13
14
| Final Exams
t August degree applications due
| Last of second summer session classes. Final
6
15
exams
t Final Exams
| Father's Day
15
7
— JULY —
t Final exams
) Final Exams, CPA Exams
4
16
8
| Independence Day
| Commencement
| Final Exams, CPA Exams
8
25 - 29
9
| Last day of first summer session classes. Final
| Delayed registration for Fall 1980, Adds and
Drops
| Final Exams, CPA Exams
exams
11
9
— SEPTEMBER —
| Mother's Day
| Final exams
1
| Labor Day, Beginning of Fall 1980 classes
BUSINESS WEEK comes to A&M
Education, for business professions, like many other
types of professional training, does not end in the clas
sroom. Rather, students must be exposed to a wide array
of activities in addition to their academic training.
The College of Business Administration has
announced a week-long series of activities in order to
provide this exposure, said William V. Muse, dean of the
College.
"A good business school ought to have a strong and
continuing relationship with its constituency — the busi
ness community," Muse said.
Among the activities scheduled for BUSINESS WEEK
are the Second Annual Invitational Case Competition
hosted by the MBA Association and the "Career Fair"
conducted by the Business Undergraduate Student
Council. (See related stories pages 1 and 2.)
During the "Career Fair," some 35 companies will send
representatives to Texas A&M in order to discuss career
MBAs host
competition
The MBA Association of the College of Business Admi
nistration will conduct the second annual Invitational
Case Competition Friday and Saturday.
During the competition, six teams of three graduate
business students will have less than 24 hours to analyze
an identical business case concerning an actual operating
enterprise.
Teams from the University of Houston, Texas A&M,
Baylor, Texas Tech, Arkansas, and Rice Universities are
scheduled to participate, said Cindi Weaver, vice presi
dent of the MBA Association.
From its analysis of the case material, each team will
have to identify the problems facing the company's man
agement, develop alternative solutions to the problems,
select a preferred solution, and then justify that selection
in an oral presentation before a team of judges from
academics and industry.
Among the judges from academic institutions sche
duled to preside over the event are: Head Judge, Dr. Max
S. Wortman, Jr., Professor and Project Director, Employ
ment and Training Project, of the Virginia Polytechnic
Institute and State University; Dr. John W. Slocum, Jr.,
Distinguished Professor of Organizational Behavior of
Southern Methodist University; and Dr. Dorothy N. Har
low, L.J. Buchan Distinguished Professor of the Universi
ty of Houston-Clear Lake Qty.
Judges coming from industry include: Ms. Kathleen
Gammill, Director of Training and Development of the
Houston Natural Gas Corporation; J. Neal Miller, Jr.,
Executive Director, Industry and Governmental Affairs,
of the Gulf Oil Corporation; Ms. Dorothy A. Berry, Presi
dent and Chief Operating Officer of Arnold Bernhard &
Company; and E. William Nash Jr., CLU, President for
Southwestern Operations of the Prudential Insurance
Company of America.
Last year's case competition was the first to be held in
the Southwest. The case, 90 pages of detailed information
concerning the Seven-Up Company, required teams to
jmake management decisions facing an expanding indus
try with international opportunities and to assess the
possibility of developing a new powdered drink mix.
Rice University, the winner of that competition, was
presented with the Clinton A. Phillips Award, a rotating
trophy that will be presented to this year's winner.
This year's case material will remain confidential until
the competition begins so that each team will be on equal
footing, Weaver said.
"We see the competition as a way for students to have
an opportunity to relate the things they learn in the clas
sroom to actual business problems," Weaver said. "So
Continued page 5.
opportunities with students in their various organiza
tions, Muse said.
"The 'Career Fair' will allow the company reps to see
the calibre of student in the business program at A&M,"
Muse commented. "This is part of our effort in the Col
lege to let employers know that we have top-notch people
here."
The "Career Fair" was completely organized and plan
ned by the College's undergraduate student council.
Muse said.
"Things have been hectic at times," said Willie Lang
ston II, business council president. "But we've managed
to work though the problems and come up with a pretty
full schedule of events."
"Career Fair" events begin Wednesday April 16 with
an Interviewing Seminar by Joe Reynolds of Procter and
Gamble. The seminar, to be held in Rudder Forum at 3
pm, is open to all interested persons.
Also on Wednesday, a family style barbeque will be
held at 7 pm at the Brazos Center for business students,
faculty members and the company representatives. At
the barbeque, business students will have an opportunity
to be seated with the company representative of their
choice.
Tickets for the barbeque are on sale April 8 -10 at the
Placement Center (10th floor Rudder Tower) for $3 per
person. Seating is on a first-come first-serve basis, so an
early reservation is recommended, Langston said. (A list
of all the companies attending the "Career Fair" is located
elsewhere in this publication.)
Mr. Oscar Newton, senior vice president of American
General Life Insurance Company, is guest speaker at the
barbeque and the annual College of Business academic
achievement awards will also be presented.
The following day, Thursday April 17, company booths
will be open 10 am -12 pm and 1:30 - 4:30 pm in Rooms
212, 224, 225 and 226 of the Memorial Student Center.
All Texas A&M students are invited to visit company
representatives during this time to discuss career oppor
tunities in the various industries, Langston said.
The "Career Fair" will close with a reception beginning
at 7 pm at the Texas A&M Q-Huts. The reception is open
to all Texas A&M students and faculty members.
A schedule of the entire BUSINESS WEEK activities is
presented on page 8.
Seminars for local business
Local businessmen have been given the opportunity to
gather at the Brazos Center April 18 to gain some insight
into the economic future of business.
The CBA Day program, sponsored by the College of
Business Administration at Texas A&M, will cover a
broad range of issues relevant to the local businessmen,
said Dr. William V. Muse, dean of the College.
"The purpose of CBA Day is to provide useful and
relevant information to local business managers," Muse
said. "We want to let them know that the College of
Business Administration is a valuable resource for local
industry — we're ready and willing to help in any way we
can."
In addition to lunch, the $10 fee local managers pay
entitles them to attend up to nine seminars during the
afternoon. The program lasts from 12 - 5 pm.
Among the topics to be discussed are seminars cover
ing free enterprise and public policy, marketing research,
motivation in organizations, the national economic out
look, the use of computers in small businesses, and the
future of women in business.
Interested persons are encouraged to contact the Col
lege of Business Administration (845-4711) by April 11.
Economist Meets Aggie MBAs
Dr. Milton Freidman, (top center of photo) Nobel
Prize-winning economist, took time out during his visit
to Texas A&M March 25 to hold an informal discussion
session with the MBA Association of the College of
Business Administration. Seated with Dr. Freidman is
Dr. William V. Muse, dean of the College.
Forum brings execs to A&M
Nearly 45 visiting business executives are joining a
number of faculty and staff members and graduate stu
dents to participate in a National Transportation Policy
Forum to held at Texas A&M Wednesday April 16.
The Forum, chaired by Dr. Norman H. Erb, associate
professor of Business Analysis and Research, will begin at
8:15 am in Room 701 of the Rudder Tower and is open to
the public.
"The aim of the Forum is to give the participants a
better understanding of the issues involved in a national
transportation policy," said Erb, who has been involved
in the field since the late '60s.
"Part of what we'll be discussing is the changing reg
ulatory environment in which carriers operate," he said.
"How to allocate our resources is the bottom-line in
what we'll be discussing, though. A national transporta
tion policy can have a profound effect on energy usage in
the U.S." Continued page 5.
A&M means 'Business'
For the first time in the history of the College of Busi
ness Administration, undergraduate enrollment has sur
passed that of the College of Agriculture at Texas A&M
University.
According to Spring 1980 enrollment figures released
by the Texas A&M Registrar's office, the College of Busi
ness Administration had 4,221 undergraduate students
while the College of Agriculture had 3,615 as of February
27, 1980.
Additionally, the College of Business Administration,
while second to the College of Engineering's 7,575 in total
undergraduate enrollment, has the two largest undergra
duate departments at Texas A&M.
The Department of Accounting had an enrollment of
1,374 and the Department of Management had 1,292. The
next closest department. Mechanical Engineering, had
1,268.
The Business Page 8