©I960. Jos. Schlitz Brewing Co., Milwaukee, Wis.
There's one moment for every man when he’s
reaching inside himself for the best he’s got.
The best there is.
He sees the gusto and he goes for it.
AtSchlitz we brew a beer for that man. Because
the moment he tastes the gusto he knows
there’ll never be a better beer than Schlitz. Never.