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presidential campaign 80
THE BATTALION
MONDAY, JANUARY 14, 1979
Page 9
L:
Concerts gold for political war chests
United Press international
LOS ANGELES — It would be a
case of poor eyesight to call rock star
Linda Ronstadt a “political fat cat”
and perhaps suicidal to pin that label
on Frank Sinatra — especially in
person.
But the melodic and curvaceous
Ronstadt and the melodic and vola
tile Sinatra are just two of the dozens
of entertainers who already have en
listed in the political armies of 1980
Republican and Democratic pres
idential candidates.
Federal election laws limit indi
vidual political contributions to
$1,000, but there is no limit on the
time a person can donate to a pres
idential candidate.
Therefore, talent — especially the
kind that can fill a 10,000-seat au
ditorium at prices ranging from $20
to $1,000 a ticket — has become a
coveted political commodity.
Ronstadt, The Eagles and Chicago
performed for California Gov.
Edmund G. Brown Jr., and actress
Jane Fonda and singer Helen Reddy
are helping the Democratic gov
ernor keep his presidential campaign
fiscally viable.
Sinatra teamed up with pal Dean
Martin last November in Boston to
raise nearly $100,000 for Republican
Ronald Reagan, who is also getting
fund raising help from actors Jimmy
Stewart and Michael Landon.
President Carter’s campaign aides
are busily trying to corner the Grand
Ole Opry political market and sin
gers Tom T. Hall and Dolly Parton
and reportedly ready to perform for
the president.
Carter is “more cognizant of coun
try music than any other president,”
Hall said at a recent Nashville,
Tenn., fundraiser that attracted ab
out 75 Opry stars and Billy Carter,
the president’s brother.
Nashville musicians are not unani
mous in their support for Carter. A
Reagan concert Feb. 3 in Los
Angeles will feature country-
western favorites Mel Tillis, Marty
Robbins and Rex Allen Jr. The
lineup for the $7.50-a-seat show will
also include singers James Darin and
Dean Martin.
Sen. Edward Kennedy, D-Mass.,
recently cancelled a scheduled fund
raiser with a number of show busi
ness personalities when actor War
ren Beatty, considered one of the
best Democratic fundraisers in Hol
lywood, was unable to return to Los
Angeles from Europe to host the
affair.
Kennedy, however, spent the
afternoon at the Malibu estate of sin
ger Neil Diamond and the senator is
considered the favorite among most
of Hollywood’s Democrats.
Political experts agree that enter
tainers bring glamour, media atten
tion and money to a presidential
campaign. And unlike traditional
political power brokers, the stars ask
very little in return.
“The most any entertainer can ex
pect from helping a candidate is
perhaps being invited to the White
House someday,” said a top adviser
to a GOP presidential hopeful. “And
most of the really big stars could
probably drop in on the chief execu
tive anyway.”
Reagan and Brown called on their
Hollywood connections early in their
campaigns to help raise funds. Both
have already held major fundraising
concerts and each has received large
contributions from a number of en
tertainers.
Brown’s campaign lieutenants are
familiar — though not always suc
cessful — with filling auditoriums on
behalf of their candidate. The 41-
year-old governor found himself on
stage with a number of rock stars
during his last presidential bid.
Reagan, a former actor, decided
this year to use entertainers in a big
way and hired 24-year-old Morgan
Mason, the son of actor James
Mason, to coordinate the effort.
“I think that the governor’s staff
realized that they had a tremendous
untapped source of money,” Mason
said. “And, over-shadowing the
money aspect of it, is the media
aspect.”
Mason said the media coverage of
Reagan ’s first big concert of the cam
paign — a Boston extravaganza that
featured Sinatra and Dean Martin —
was enormous and positive.
He said the media coverage of the
concert, which he called “an expen
sive way to make money,” made up
for the fact the poncert netted “less
than half’ of the $300,000 paid for
tickets.
"There are star-studded cocktail
parties and similar events where you
can hold your expenses down,” he
said. "But then you don’t get the
front page of the New York Times
with a cocktail party and you do — or
potentially do — for a big concert.”
A major advantage of gaining
attention on stage with Sinatra and
Martin, says Mason, is a very low risk
factor.
“It’s news and it’s not that easy to
make news without taking the risk of
making a blunder,” Mason said.
“There’s only so much news that you
can get out of a speech, but there is
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news value in a concert by virtue of
the fact tha it’s unusual.”
Brown’s struggling presidential
campaign is acutely aware of both the
media and financial value of fund
raising concerts.
Recent shows at the Aladdin Hotel
in Las Vegas and the San Diego
Sports Arena — featuring Ronstadt,
Chicago, The Eagles and J. D.
Souther— boosted Brown’s sagging
war chest and attracted a small army
of reporters and photographers.
The less-than-enthusiastic re
sponse might have been anticipated
since Brown campaign aides were
forced at the last minute to give away
$20 tickets to the San Diego concert
to fill the auditorium to capacity.
Reporters interviewed dozens of
concert-goers in the hall and none
expressed strong political leanings
toward any of the candidates.
All the funds raised by the Allman
Brothers for Carter were eligible for
federal matching funds. The EEC,
however, changed the rules last
spring.
“There’s a difference,” said FEC
spokesman F'red Eiland, “between
attending a function which is strictly
a political function, as against enter
tainment, because you may just want
to hear this entertainment.”
Brown’s criticism of what he called
“fat cat” political dinners does not
mean he rejects that method of rais
ing funds.
Miss Ronstadt held a $500-a-
napkin affair in Brown’s behalf at her
Malibu beach house several weeks
before the concerts. The Brown cam
paign refused to disclose the amount
raised — or even the guest list to the
party — and reporters who attemp
ted to get a closer look were con
fronted by several stern-faced pri
vate security guards.
Reagan’s campaign, meanwhile,
has been exporting Hollywood per
sonalities to fundraising cocktail par
ties all over the nation.
The most requested stars, says
Morgan Mason, are Stewart, Landon
and Efrem Zimbalist Jr.
"Those are people you can bank on
to make money anywhere," Mason
said.
Tech graduate is
new president
United Press International
LUBBOCK — The Texas Tech
University Board of Regents Satur
day named 1949 Tech graduate Dr.
Lauro F. Cavazos to be president of
the university, replacing Dr. Cecil
Mackey, who resigned in July.
Cavazos, 53, currently dean of the
Tufts University Medical School, be
came the 10th president in Tech’s
history and will serve as the third
president of the medical school, the
Texas Tech Health Science Center.
Cavazos is the first Tech graduate
to be appointed head of the school.
He received his bachelor’s degree in
zoology in 1949 and received his
master’s degree from Tech in cell
study cytology in 1951. He received
his Ph.D. in physiology from Iowa
State in 1954.
Cavazos was born on the King
Ranch in South Texas, where his
father was a foreman. He has 10 chil
dren, two of whom are currently en
rolled at Tech.
Cavazos’ two brothers also gradu
ated from Tech. One is L,t. Gen.
Richard E. Cavazos, commandant at
Fort Hood. The other is Robert J.
Cavazos, a former Tech star running
back and now a rancher at Brecken-
ridge.
Mackey resigned from Tech in
July to become president at Michi
gan State University.
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