ADOLPH COORS COMPANY, GOLDEN, COLO.
COORS asks the question:
What if the great men and
women of history hadn’t had
those important sounding names
so suited to their eventual
achievements? Would they have
failed to accomplish all that fate
had in store for them?
For instance:
Zebulon Montgomery Pike.
Pike’s Peak!’ But what if his name
had been something else? What
would the Colorado
high country
have done with
Maury’s Mountain?
Or Hockstein’s Heights?
The 1859 gold rushers would not
have charged halfway across a
continent shouting “Hockstein’s
Heights or bust!’’
Just look at the names that fill
our early history. William
Tecumseh Sherman. Ulysses S.
Grant. George Rogers Clark.
Meriwether Lewis. J.E.B. Stuart.
Susan B. Anthony. Lucretia
Mott. Nobody fools around with
people like that.
And with a name like Adolph
Coors, what else are you going to
do but figure out how to brew a
great beer in a better place than
anybody ever brewed beer before.
Did any of those city brewers
ever climb a mile up in the Rockies
just to get pure mountain
spring water, or grow their own
high country barley? Of course
not.That’s why Coors is special—
the only beer that lets you taste
the high country. The beer that
makes all the others just city beer.
Coors. It’s a great name.
nr* . . i
Taste the
High Country.
_ SlEWfO WITH PURE J