Page 6
THE BATTALION
MONDAY, NOVEMBER 12, 1979
National Geographic
honors archeologist
A nautical archeologist from Texas A&M University has been pre
sented one of the National Geographic Society’s most prestigious
prizes.
Dr. Goerge Bass is the recipient of the John Oliver LaGorce Award
which recognizes outstanding achievement for expeditions, inven
tions, discoveries or notable contributions to any pioneering accom
plishment.
Announcement of the presentation was made at the annual meeting
of the Institute of Nautical Archeology in Washington, D.C. Bass, who
shared the prize with two biologists, is on a one-year sabatical leave
from Texas A&M where he is working on the excavation of a medieval
cargo ship that sank off the coast of Turkey about 1025 A.D.
“Nautical archeology is a very new science that only began about
1955 and has recently come into its own since Dr. Bass research,
explained Dr. John R. Steffy, an anthropologist and colleague of Bass.
“He pioneered underwater archeology and developed many of the
techniques that are used today.’’
The institute is six years old and currently sponsors six research
projects in the Mediterranean, the coast of Africa and Maine.
FTC pushes comparison ads
A&M study refutes policy
Comparative advertisements that
refer by name to the competition are
not all they’re cracked up to be, re
port Texas A&M’s department of
marketing.
After four years of research on
comparative advertising, Dr. Wil
liam Pride and co-researcher Dr.
Charles Lamb say they don’t think
the ads are more informative or be
lievable that noncomparative ads,
even though they are currently fa
vored by the Federal Trade Com
mission.
In 1972 the FTC sent letters to the
broadcasting networks, suggesting
they allow comparative advertising
on their stations, as they were not
Now Better Than Ever. You Will Be Pleased With
These Carefully Prepared and Taste Tempting Foods.
C p « ♦ j Each Daily Special Only $1.99 Plus Tax.
uafetena J . 0pen Daj|y „
Dining: 11 A.M. to 1:30 P.M. —4:00 P.M. to 7:00 P.M.
MONDAY EVENING
SPECIAL
Salisbury Steak
with
Mushroom Gravy
Whipped Potatoes
Your Choice of
One Vegetable
Roll or Corn Bread and Butter
Coffee or Tea
TUESDAY EVENING
SPECIAL
Mexican Fiesta
Dinner
Two Cheese and
Onion Enchiladas
w/chili
Mexican Rice
Patio Style Pinto Beans
Tostadas
Coffee or Tea
One Corn Bread and Butter
WEDNESDAY
EVENING SPECIAL
Chicken Fried Steak
w/cream Gravy
Whipped Potatoes and
Choice of one other
Vegetable
Roll or Corn Bread and Butter
Coffee or Tea
THURSDAY EVENING SPECIAL
Italian Candle Light Spaghetti Dinner
(£( PH )B) SERVED WITH SPICED MEAT BALLS AND SAUCE
Parmesan Cheese - Tossed Green Salad
x ^gci^ / Choice of Salad Dressing - Hot Garlic Bread
Tea or Coffee
FRIDAY EVENING
SPECIAL
BREADED FISH
FILET w/TARTAR
SAUCE
Cole Slaw
Hush Puppies
Choice of one
vegetable
Roll or Corn Bread & Butter
Tea or Coffee
SATURDAY
NOON and EVENING
SPECIAL
Yankee Pot Roast
(Texas Style)
Tossed Salad
Mashed
Potato w/
gravy
Roll or Corn Bread & Butter
Tea or Coffee
SUNDAY SPECIAL
NOON and EVENING
ROAST TURKEY DINNER
Served with
,Cranberry Sauce
Cornbread Dressing
Roll or Corn Bread - Butter -
Coffee or Tea
Gib let Gravy
And your choice of any
One vegetable
Wendy’s Old
Fashioned Hamburgers
is ten years old. And to
celebrate our 10th
birthday, we’re passing
big savings on to you.
It’s our way to let
you know we’re glad
you’re a Wendy’s
customer. And to say
“thank you” for the
past ten years.
CLIP COUPON
To celebrate
Wendy’s
10th birthday
we’d like
to give you:
Copyright© 1979
TWO SINGLE QUARTER POUND*
£5 HAMBURGERS
£ FOR
■ ONLY A
. Expires:
^ Good at all participating Wendy’s. Limit one coupon per order.
!||| CHEESE AND TOMATO EXTRA* ‘NET WEIGHT BEFORE COOKING
■ ■ ■ ■ ■ CLIP COUPON ■ ■ ■ ■
by Wendy's International Inc. All rights reserved.
stations.
Lamb said the FTC is in favor of
comparative advertising because
they think it provides more com
plete information to consumers in
comparing different brands while
shopping. However Pride and
Lamb’s research does not show this
to be true.
Lamb and Pride said their re
search was focused on newspapers
and magazines, because the equip
ment needed for researching televi
sion advertising was too expensive.
However, they said people who
are doing research in that area have
reported results similar to theirs.
To determine if comparative
advertising is more or less effective
than traditional advertising, the pro
fessors conducted three experiments
using 900 business students as sub
jects and two familiar products —
tennis shoes and calculators.
“In our experiments we used
simulated ads comparing imaginary
products to recognized brands, ’
Lamb said. “All three levels of inten
sity were tested.”
Pride and Lamb add that despite
their findings, comparative advertis
ing is still a possible option for adver
tisers to consider.
A
fm.
NOW OPEN IN
WOODSTONE CENTER
ALBERTS HAIR DESIGN
Operated by Albert Martinez (formerly of
Newby's in San Antonio) and has been joined
by Annette Branecky (also of Newby's in San
Antonio.)
9-6 Mon.-Friday Woodstone Center
9-1 Saturdays 696-3003
We use and
recommend
REDKEN
What’s u| at
Monday
ALPHA PHI OMEGA: Will be collecting canned goods, clothes
money through Wednesday from 9 a.m. to 4 p.m. at the MSt
Goods will be given to the underprivileged for Thanksgiving.
THE COMMUNITY SINGERS: Members and non-members
urged to attend the second of five rehearsals for the Dec. 9perfont
ance of Handel’s “The Messiah at 7:30 in the Brazos Center.;^
interested singers are welcome.
MSC TOWN HALL: Will have a full committee meeting at TiSOp.,]-
the Basement Coffeehouse.
POLITICAL FORUM: Toby Moffett, U.S. RepresentativefromCoi
necticut, will discuss “American’s Energy Policy: A Liberal’sm,
point at 8 p.m. in Room 701, Rudder. Admission- Free
LAMBDA SIGMA: A reception and dinner will be held for Tom Scott
Lambda Sigma s national recorder secretary, at 6 p.m. in Rooc
402, Rudder.
MUM SALES: Orders will he taken for mums for the Arkansasga®
today through Friday on the first floor of the MSC from 9-1
Sponsored by Student Floral Concessions.
BIBLE STUDY: Don Hartman will lead the study at the All Faith
Chapel Meditation Room at 9 p.m. Sponsored by the Student]
Association.
AQUATIANS: Will meet at Downs Natatorium at 7 p.m. toplantb
Spring Show. Anyone interested in participating is welcome
BIBLE STUDY: An open study and fellowship for all will be hel
Room 139 MSC at 7 p.m.
Tuesday
SOCIOLOGY CLUB: James Williams from the Texas Employment
Commission will speak on available government jobs. Everyonet
welcome.
FLYING CLUB: Will meet in Room 103 of the Soil & Crop Sciences
Building at 7:30 p.m. A Delta Airlines pilot will he the guest
speaker.
ASSOCIATION OF BIOENGINEERS: Will meet in Room 32!
Zachry at 7:30 p.m. Speakers will be Louis Van Pelt and Ron Winn
from the TAMU Placement Center.
HEALTH RESOURCES ASSOCIATION: Will meet for a businesi
meeting and to hear Dr. Clarissa Kimber speak on Folk Medicine
in Room 139 MSC at 7 p.m.
MUM SALES: APO will sponsor mum sales through Thursday at
MSC, Sbisa and the Commons from 9 a.m. to 4 p.m., 11 a m.to
p.m. and 4-6 p.m., respectively. Mums will be delivered on cam
pus and at off-campus distribution points.
RANGE CLUB: Will meet in Room 112 of the O&M Buildingat
p.m. for Aggieland pictures and a slide show on the historyofTexi!
ranches.
AGRICULTURAL ECONOMICS CLUB: Will meet to hear a talk
giving a speech in Room 108 Harrington at 7:30 p.m.
HISPANIC CLUB: Dr. Chester Christian will speak on the modem
novel at 7 p.m. in Room 200 Harrington. A short business meetine
will follow.
PRE-LAV
of the
Admis:
welcor
associa
officers
ers wil
WILDLII
Blanke
institu
Dallas
Assiste
with re
AMERIC.
the caf
person
MBA ASS
tion of
Aggiek
CLASS O
theme
medica
Sherry
on thei
Buildii
POULTR
p.m.
plant s
control
at 7:30
CISELL
torium
GREAT I
Rudde
HILLEL
p.m. i
ROADRl
Buildi
Physic
ments
HANG G
p.m.
PHI DEI
New I
Unive
FUN RL
Spons
VVILDLI
life L<
“TO BE ’
Black
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2 * “ A Project of ^ - * %
ALplia Phi (iDumja
FOOTBALL
ZACH ARIAS
GREENHOUSE
fc game parlor
dub
never a cover charge
Chine
after 1
POOL TOURNAMENT
TONIGHT 8 P.M.
Unite
I PEKING
Ruofeng of
ffieking Sati
ffiuroffour
{ Tat China
In
Mums
1201 Hwy. 30 in the Brlarwood Apts., College Station 093-9781 »xh e prei
1 " "Wic Commu
Many Styles and Prices to
Choose From.
pool backgammon
tournaments tournaments
every Monday night every Tuesday night
v<
fer jetliner
aders that
'eng Xiaoy
FREE DELIVERY
ON CAMPUS &
C OH 1 ® S • Qua “ ,!
. • Quick. Servfe
mnnnrt
Distribution Centers
0t1-CaiTipus
On sale Tue.-Thurs.
in the MSC
from: 9-5
•NoMtadimu!!
B I€% •LargeOrdot
/ ** ■ • Legal 8be4^
OVERNIGHT RATES — U DURING THE DAY
Reductions €? Dissertation!
Collation & Binding&PaddkH
WE HAVE A XEROX 9400 — THE BEST COPYING MACHINE IN THE MMA
Kinko’s Graphics, Inc.
201 College Main St. ('713)846-9503
in SBISA, COMMONS
from: 11-1
4-6
APO ...
We Deliver!!
MSC TOWN HALL
Presents:
Ol
FRIDAY, NOVEMBER 16 — 8:00 PM
G. ROLLIE WHITE COLISEUM
TICKETS: $ 4 50 , l 5 25 , *5 75
Tickets & Information —
MSC Box Office 845-2916
4i
llown holll
• £
! S