COORS asks the question:
What if our first explorers and
pioneers had been subjected to an
earlier version of todays sensational
weekly tabloids? Imagine the effect on
history if would-be settlers back east
had been treated to headlines like these:
Killer Moths Savage Sheep Ranch?
u See it All! Intimate Sketches of Reckless
Abandon in Dodge City.”
Psychic with Custer’s Army Predicts Fame
for All at Little Big Horn!
Reputations would live and die on the front
page every week:
“I Kissed a Man with Wooden Teeth.”
Martha Washington
a
a
General Sherman: Pyromaniac or Poor Sport?
Sitting Bull says, ‘No More Mr. Nice GuyV’
“500 Conestoga Wagons Recalled by Factory.”
“The Shocking Story of Why They Call
Roy Bean the Hanging Judge.”
With reporting like that, there might
have been no gold rush. No home
steaders. No civilization west of the
Rockies. No Coors Beer. After all, it
took a lot of dedication for Adolph
Coors to locate up in the Colorado
high country just to build the future of
his product on pure spring water and
mountain-grown barley. Or, as one of
those papers might have put it:
“Man Climbs 5,000 Feet for a Beer.”
What's so bad about
splinters?
1 see you wearing an
arrow shirt.
Taste the
High Country.
BREWED WITH PURE
©1979 ADOLPH COORS COMPANY, GOLDEN, COLO