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THE BATTALION Page 7
WEDNESDAY, JULY 18, 1979
ilence is ‘stupid’
-ge of Engine
hs work expej
e student L
iloyment rel^
)f study witL
Work periods]
r long.
most univetsfj
'exas A&M
dlleges ofAj.
and EnviroJ B y MILTON RICHMAN
ral Arts, Sci J- UW Sports Editor
Medicine (kjJ If silence is golden, then people
studentsei- ke Steve Calrton, Dave Kingman
credit is us,, nd George Hendrick don’t have a
experience *>ny in the world. They’re going to
^d up even richer and happier
they are now — they think,
e same goes for some of these
|r sociological heavyweights,
Se born-again supercilious
Jnxes, who consider themselves
Important, too busy or too indif-
sr’s surveyfo^rent to talk with the press. I’m talk-
have hireijM a bout such assorted copyists as
eved themto-F^y C onnors > Thurman Munson,
pable ofeasie,! 1811 ^ ta bl er > Larry Bird and Danny
npany. V ais.
ieswererect case y° u ve never heard of
co-op studeiiil^y Ongais. h e s a race driver and
omes from Hawaii. Reporters
lim the “Silent Hawaiian,” and
in awhile when he does consent
eak with them, he’ll tell them,
ave the answers — you don’t
the questions.’’
metimes, when I see a Carlton,
^nors or a Kingman get up on his
Ibox for not being able to hear
each has to say, I can’t help
[dering if they realize whom they
hurting most. Themselves, of
rate of adv®^
>dded.
it was more n
cteristics than
op experienct.
if 28 respom
ve hired co-oa]
salaries,
1 at between
nore. Mostofi
ies that havemj
indicated tin
Undents a back ’ what Wa f * ^ ° ri ? i '
n riip ciirvov r g ot y° u interested in those who
e drawn aM |P art in a P articular s P ort? A " d
i te your interest was captured,
S ‘ m ^ irt was it that helped cultivate it?
j i r me, it was largely the news-
denbergersm I and j don ' t S think rm that
Brent than anyone else.
the
et me give you a few examples of
absurd and stupid this veil of
Uttalirw i* 106 can turn out to b e:
, ichie Ashburn was a ball player
3 | for the Phillies and he was an
Call Mually good one. Now he does a
Imn for a Philadephia paper.
JC OCd dton will talk to other ball players
rO'fcOlut not to writers, but when
jlburn went up to him to ask him a
tion not long ago, the petulant
ies’ pitcher wouldn’t answer it
use he was a writer! Now, I
mean, how ridiculous can you get?
Then there’s George Hendrick,
the Cardinals’ outfielder, who also
refuses to talk to writers.
Last week, John Milner of the Pi
rates hit a ball which Hendrick
caught with a fine leaping grab along
the wall of Busch Stadium. Don
Bems of UPI’s St. Louis bureau has
never had any trouble with Hen
drick, and after the game, he said to
him:
“George, did you catch the ball in
front of the wall or did you run into
the wall?”
“You saw it, didn’t you?“ Hen
drick answered.
“I was so far away, I couldn’t tell,”
Bems answered, honestly.
“Look, man, you saw it,” Hen
dricks finished his little speech. “It
happened just the way you saw it.”
The division between the players
and the press seems to be growing,
and I have my own theory for that,
too. Some players think not talking
to the press is the “in” thing to do.
You know, monkey see, monkey do.
They think it gives them some kind
of stature not to talk to newsmen
when actually they achieve the com
pletely opposite effect in the long
run.
Without publicity, where would
Babe Ruth have been? Joe Namath
or even Muhammad Ali? One thing
you have to say about Ali — he knew
the value of publicity perhaps better
than any athlete who ever lived.
Some front office officials are upset
when their players'don’t cooperate
with the press; some are indifferent.
Harry Dalton, executive vice pres
ident and general manager of the
Milwaukee Brewers, sees both sides
of the coin, the players’ side and the
media’s side.
“I think there are times when it’s
understandable why players don’t
want to talk to the media,” he says.
“That’s because of the treatment
they get from some reporters. By
and large, though, I think it’s the
players’ responsibility to keep
ddie Domingusl
Joe Arciniega
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Astros replace Dixon
dialogue open with representatives
of the media. To amplify that,
players are short-sighted if they
think they have the right to stand
mute. They’re wrong. It is the fans
who support the players and the fans
want to know their comments. The
only way they can get the players’
comments is through the media.”
Peter Bavasi, president and chief
executive officer of the Toronto Blue
Jays, has by far the clearest approach
to all this player-media problem of
anyone I’ve seen.
“We have a special public rela
tions seminar with our players each
spring and we tell them what busi
ness we’re in,” he says. “We tell
them we re in the entertainment
business and they are entertainers.
We try to explain to our players, in
great detail, that the job of the ‘beat
writer,’ especially the one on an af
ternoon paper, is demanding. The
afternoon writer has to be creative.
He must create 162 times a year. The
morning paper writer has to be crea
tive also, we explain to our players,
but we tell them the afternoon writer
probably will ask more probing ques
tions.
“Our players are given to under
stand that the vast majority of print
journalists are highly competent.
We tell the players they will rarely, if
ever, be misquoted, misunderstood
perhaps, but rarely misquoted, so
it’s incumbent upon them to make
themselves better understood.
“We also tell our players,” Bavasi
goes on, “that we have 40 people in
the front office busy at work trying to
sell our product and that the cooper
ation of the players not only is re
quested but absolutely necessary.
Peter Bavasi, whose father, Buz-
zie, runs the Angels, is unique
among baseball officials.
“There is no bad news in sports
journalism,” he insists, “only differ
ent degrees of good news. I tell
everybody that’s my father’s line,
but it’s really my line.”
United Press International
HOUSTON — The Houston As
tros Tuesday acquired the contract of
right-handed pitcher Frank LaCorte
from a minor league team to replace
injured pitcher Tom Dixon on their
roster.
LaCorte will join the Astros in
Pittsburgh Thursday. He pitched 10
games at Charleston in the Interna
tional League and was 3-6 with a 2.49
ERA and four complete games.
LaCorte, 27, started the season
with the Atlanta Braves. He allowed
nine hits and seven runs in eight in
nings with them before being traded
to the Astros for pitcher Bo
McLaughlin.
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