Page 6
THE BATTALION
THURSDAY, MARCH 29, 1979
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TV considers change
—
New ratings design®
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United Press International
DALLAS — The showing of
blockbusters by all three major tele
vision networks at the same time,
which vexes both audiences and ad
vertisers, could be eliminated under
a rating system change under con
sideration.
In a panel discussion Tuesday at
the National Association of Broad
casters convention, television and
rating company executives said the
industry was interested in extending
the scope of television ratings from
the current 16 weeks per year to a
year-round basis.
Supporters of the plan contend it
would benefit television viewers,
advertisers and the stations, them
selves. So far only CBS has re
quested expansion of the ratings sys
tem.
The networks, whose profits rise
and fall on the strength of their
ratings, would not be required to
engage in boom-and-bust pro
gramming, proponents said.
thereby eliminating the televising of
big shows by all three networks at
the same time.
Advertisers would have more data
on which to make decisions and the
stations would not have to bear the
onus of a bad set of ratings for a
period of months, the supporters
said.
However, several workshop par
ticipants were adamant in their view
the television industry should con
tinue to be served by a competitive
ratings industry.
Adam Young, of Adam Young
Inc., said the proposed new rating
system constituted a “revolution” in
the television industry and told a
CBS representative the firm had a
responsibility to consider the
ramifications on the entire industry
before moving ahead with the plan
for an expanded rating system.
Representatives of the rating
firms A.C. Nielsen Co. and Arbitron
also agreed Tuesday the switch to
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CBS.
Convict
says hes
no hero
United Press International
ATMORE, Ala. — John Lt
Evans III is ready to die in theel
trie chair, but he doesn’t want;
one to think him a hero.
“A lot of kids out there are
sociating with this thing andj
think a life of crime is great, ”Ei
said in an an interview Tuesl
“This is wrong and they needle
told that right now. I’m fixingto
because I was stupid enough tol
a chance on losing my freedom
The execution next Friday wl
the first in Alabama since
the second in the United Sli
since Gary Wayne Gilmore’s
death by firing squad in Utah.
Evans, 29, was convicted in
of shooting a Mobile pawnbrofe
the back after robbing him.
The Beaumont native said he
been deluged with lettersln
young people, especially lei
agers, who see him as a hero.
“I want them to know thatlk
are laws in society and there all
will be,” he said. “If they thinH
can beat the system, they’re™
This is the only place they
up.”
Evans accused reporters of Ini
to sensationalize his case.
“The wrong message is
across. Everybody is worriedil
making a buck off me going to
electric chair. They have raal
into a glorious affair and turnd
into a circus.”
Evans never fought his death
tence, except for a brief perid
1978 when he wanted to changt
execution method to injectioi
drugs. Lawyers, acting against
wishes, have been unsuccessil
appeals to the state and US.
preme courts.
“The easy part of the wholei
is dying,” he said. “The wait is
hard part. I just want to get!
over with.”
The condemned man ci
smoked as he answered quesfti*
a brick room from which witM
will view his execution in Holi
Prison’s bright yellow electricA
As he talked Tuesday, prism
cials reviewed procedures foi
execution and checked on the if
ation of the chair.
THE
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