THE BATTALION Paae 9 THURSDAY, SEPTEMBER 21, 1978 3 ale Yemeni RINGS 10 Slixlerh e ' ,/4 d$isj b V buying ^ 3nd cutter d $1 to s i Inc., Bo; * (indicate Demand and pay rising for execs Harvard first in snob appeal, study says Schools rated on prestige, faculty pay United Press International CHICAGO — A study of execu- e compensation offers incentive every college student who as- es to make it in business, lop U.S. companies paid their iefexecutive officers an average of 02,000 in 1977 and the demand executives is up. Despite the decline in the onomy, total compensation — sal- y, bonus, deferred compensation d director’s fees — for chief ecutives hit a record high last |ar. They earned 13.1 percent than they did in 1976. 2) 682-3jtBWytmar & Co., international nearest Jenitive recruiting consultants, piled the figures from 790 major “'^•Ww-Rporations. nnel| , i er8140leverage total compensation >r wth $. inged from $138,000 a year for puipment pmpanies with $50 million to $100 I all 6 pkj Illion sales volume to $552,000 for or more Ijor corporations with sales over 11 billion a year. i2(X), ;| ^ lAnother survey indicates demand ■■executives rose to a nine-year re- 'ulat^rTwd in ^ rst half of 1978, gaining 5|ercent over the high level of the |i half of 1977. Executrend, a study of newspaper play advertising in major mar- ized Executives in the northeast we paid the best, averaging 332,000, followed by mia- )estern executives averaging 305,000. Is, conducted since 1954 by Heid- |k and Struggles, executive selec- n consultants, also showed de ad for the first six months of this laris 15 percent ahead of the same rel top j] | no ^ l ast year. n I‘Particularly at the top levels, lere are more multibillion dollar rporations seeking presidents jan at anytime in the history of the m,” said Gerard R. Roche, presi- nt of Heidrick and Struggles. ‘OvsevAoTS are demanding excel- nee at the top levels and are not $270, :ellent i ir All 3. Cars Painting IOTOR 'INC. /ice Since -823-fll hesitating to go outside,” Roche said. The era of the million-dollar executive finally arrived as four chief executives earned in excess of $1 million in 1977,” Wytmar said. A heavy industrial construction firm paid the most, $1.1 million, fol lowed by an ethical drug firm, a movie maker and an automotive manufacturer. “Fifty-six percent of the chief executives earned $100,000 to $300,000, while 30 percent were paid $300,000 to $500,000 a year. Executives in the consumer personal products industry earned the most, averaging $476,000 last year. Only 3 percent of the CEO’s earned in excess of $700,000 per annum and 2 percent earned less than $100,000.” Executives in the consumer per sonal products industry earned the most, averaging $476,000 last year. Chief executives of conglomerates followed with average pay of $459,000. Heads of electric and telephone utilities received the least, $179,000, while bankers re ceived $185,000 for second to last earnings. Executives in the Northeast were paid the best, averaging $332,000, followed by Midwestern executives averaging $305,000. Lowest-paid were Southeastern executives who averaged $222,000. Highest average compensation of $384,000 a year was received by of ficers in New York, followed by Connecticut, Michigan and Illinois. The average chief executive of ficer was 57 years old, had worked for the firm 24 years and had been head of it for eight years. Thirty-four percent were born in the Midwest, followed by 28 percent in the Northeast. Thirty-eight percent of the largest firms are in tVie Northeast and 28 percent are in the Midwest. United Press International A new guide to college tells all the usual things — and then rates the schools according to snob appeal and social achievement. It also blabs about teachers’ salaries. The social prestige, or snob ap peal, is based on the number of so cial register types who studied at a particular college. The social achievement? Figured on the number of graduates who made it to “Who’s Who.” When it comes out at the end of the month, the “Hawes Com prehensive Guide to Colleges’’ (New American Library), will cause joy in Cambridge, Mass., and sad ness in New Haven, Conn., and Princeton, N. J. The three towns are the homes of Harvard, Yale and Princeton, for centuries passionate rivals. Harvard comes in number one in snob appeal, having the top count on links to the social register. Yale is second and Princeton, third. The ranking is the same on social achievement. Following Princeton in the “top social prestige” category are the University of Pennsylvania, Univer sity of Virginia, Williams College, University of California at Berkeley, and Stanford University, in that or der. And in the top social achievement category, after Princeton are listed Columbia University, University of Michigan, University of California at Berkeley, Northwestern Univer sity, University of Illinois at Urbana-Champaign, University of Minnesota of MinneapolisSt. Paul; Also: University of Wisconsin at Madison, Dartmouth College, City College of New York, Cornell Uni versity, University of Pennsylvania, New York University and Univer sity of Texas at Austin. At the top, mean salaries, a way of figuring, puts in the number one spot the University of Alaska, Fair banks, $27,800. Harvard is second with $27,200. After that, in descending order, the big salaries include: California Institute of Technology, $25,700; it THE MSC ARTS PRESENTS TOAD THE MIME 5 5 xM To* lor Milf S'JMI® NTH> Fri. Sept. 22 8:00 p.m. Rudder Theater *2.00 All Students *3.00 Non-Students Under 6 Years Free EXTRA: Master Mime Class in Room 308 Rudder Tower Thurs., Sept. 21, 6:30 till 10:30. Price: $2.00 All Tickets At Box Office joking jduals iurdf al, ii’’ Icoffl® coni' imeni nts i" ■ pro 1 s pi' 5 ’ ntke ,400 sur- jro- oer- City University of New York — City College, $24,800; University of Chicago, $24,200; University of Alaska, Anchorage, $24,100; Canal Zone College, Canal Zone, $23,800. Yale comes in at $20,000 and Princeton, at $19,800. Hawes, who has been compiling guides to schools for 25 years, said he’s put in all this new information to help prospective students and their parents answer the question: How good is college X? “Most often veiled behind the question is another: “How does col lege X rate in social prestige — or snob appeal?” This concern, according to Hawes, is understandable when one considers a bachelor’s degree now costs $30,000 or more at a prestige school, and is expected to be priced at around $40,000 by 1982. “This real concern is perfectly understandable,” he said. “Associating with persons of high social status is, of course, widely taken to be good in itself — almost conferring a kind of divine grace — and also a way of making valuable connections. “The social prestige ratings of col leges coast-to-coast . . . document where many thousands of members of America’s upper-class families ac tually attend or have attended. “These ratings are based on the 1977 edition of the ‘Social Register published by the Social Register As sociation in New York.” But in America, he noted, many persons attain high social position on the strength of their own abilities generally — without being born into social register status. That s why he went to “Who’s Who in America,” 1976-77, Thirty- ninth Edition for information on schools attended by the 70,000 listed. “Th is has long been recognized as the country’s foremost source of biographical information about indi viduals of power, influence and ac complishment,” he said. Faculty salaries also are some thing to consider when selecting a college, as Hawes sees it. “As a general rule, the higher the pay, the better qualified the employee,” he said. TAMU MSC TOWN HALL SERIES ATTRACTION #1 SEPTEMBER 29. 1978 G. ROLLIE WHITE COLISEUM 8:00 P.M. f un ] T | CKETS & INFO: V_ZilJ CALL MSC BOX OFFICE 845-2916 Tickets Reserved A&M Student 4.00/4.50 Non A&M Student Date 4.00/ 4.50 General Public General Admission Free w/ticket 3.00 6.00/6.50 4.00 SCARIEST COMEDY ALL TIME IS BACK. I \; mm •Xl/s f MSC 'v Cafeteria At Last Year’s Price, You Will Be Pleased With These Carefully Prepared and Taste Tempting Foods. Each Daily Special Only $1.69 Plus Tax. “Open Daily” Dining: 11 AM. to 1:30 P.M. —4:00 P.M. to 7:00 P.M. MONDAY EVENING SPECIAL Salisbury Steak with Mushroom Gravy Whipped Potatoes Your Choice of One Vegetable Roll or Corn Bread and Butter Cotfee or Tea TUESDAY EVENING SPECIAL Mexican Fiesta Dinner Two Cheese and Onion Enchiladas w/chili Mexican Rice Patio Style Pinto Beans Tostadas Coffee or Tea One Corn Bread and Butter WEDNESDAY EVENING SPECIAL Chicken Fried Steak w/cream Gravy Whipped Potatoes and Choice of one other Vegetable Roll or Corn Bread and Butter Coffee or Tea THURSDAY EVENING SPECIAL Italian Candle Light Spaghetti Dinner ^j-x=r^ (ilPni*) SERVED WITH SPICED MEAT BALLS AND SAUCE Parmesan Cheese - Tossed Green Salad Choice of Salad Dressing - Hot Garlic Bread Tea or Coffee FRIDAY EVENING SPECIAL BREADED FISH FILET w/TARTAR SAUCE Cole Slaw Hush Puppies Choice of one vegetable Roll or Corn Bread & Butter Tea or Coffee SATURDAY NOON and EVENING SPECIAL Chicken & Dumplings Tossed Salad Choice of one vegetable Roll or Corn Bread & Butter Tea or Coffee SUNDAY SPECIAL NOON and EVENING ROAST TURKEY DINNER Served with Cranberry Sauce Cornbread Dressing Roll or Corn Bread - Butter - Coffee or Tea Giblet Gravy And your choice of any One vegetable i i m starring YOUNG FRANKENSTEIN GENE WILDER PETER R0YLE MARTY FELDMAN • CL0RIS LEACHMAN ...TERIGARR ,t,SKENNETH MARS .MADELINE KAHN piodui Hi Dy (lllPftPd by M IHPII till y ,in/1 . 'WipUy h, MICHAEL GHUSK0FF MEL BROOKS «MEL BROOKS _ xrisr::; mary w. .ley john morris m r. mnm - jo** PARENTAL GUIDANCE SUGGESTED SOME ma T f rial may not bf j*-*. suitable for pre teenagers Soundtrack available on ABC Records & GRT Tapes Thursday, September 21 8 S 10:30 PM., 31 Si ID. Rudder Theater A MSC Cepheid Variable Presentation