THE BATTALION Page 7
WEDNESDAY, SEPTEMBER 6, 1978
Useful for kids
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Could you say no to this little salesman? Bryan
C. Pickett, son of Kay Pickett of Bryan, deli-
provementsi vered quite a sales pitch from his stroller while
helping his mom sell puppies on Labor Day.
'onventional photography
ere to stay, officials say
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'’f, . K t'nited Press International
Te r!B NEW ^ — The great success
. handicap?^j nstant photography systems
tns at 1 of Polaroid Corp. and Eastman
ipletelatc podah an( J the Japanese Fuji com
pany’s instant film has raised the
striictinn whether conventional pho-
distnotirtl®^hy j s on the way out, at least
r the hi?! 1 for amateurs.
ling faciln^gHje question is important to
n ew ^Ipompanies like Fox-Stanley Photo
iaS juni aiw '| YO i uc t s> Inc., of San Antonio,
fjdildingr ’Jyhichdoes a business of around $80
a. pillion a year, much of it in conven
tional film processing, and to
tousands of other firms around the
untry.
Fox-Stanley President Donald W.
ledcer says the answer to the ques-
[on is emphatically “no” and two
astman Kodak executives, An-
hony C. Frothingham and Doug-
ss C. Harvey, agree the notion
lat instant photography with its
reat convenience is taking over the
larket is utterly wrong. In fact, the
mventional photography business
ad its biggest year in history in
377 and is doing equally well so far
lis year.
Fox-Stanley s Becker gave five
rime reasons why conventional
buy a dog?
Bryan flagged down passing students in front
ot the Memorial Student Center at Texas A&M
University.
Battalion photo by Pat O’Malley
photography will hold its own with
amateurs no matter how much
Polaroid, Eastman and Fuji manage
to push instant photography.
The Eastman executives agreed
in general with Becker’s reasons:
—Instant prints still do not and
may never match the quality of the
best conventional prints.
—Instant film costs nearly twice
as much per print as conventional
film.
— Instant film doesn’t work in
temperatures below 45 degrees or
in certain atmospheric conditions
that can be overcome in conven
tional photography.
—It’s a little more difficult to
make blowups from instant pictures.
A new negative must be made.
-—The smallest instant cameras
are bulkier than the smallest con
ventional cameras.
Becker said while instant color
photography is booming, the rahid
color enthusiasts prefer the conven
tional camera and the new fast color
films. This enabled Fox-Stanley to
process more than 230 million color
snapshots last year and the Eastman
executives said the total exposure of
conventional color film snapshots
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Certain problems
aided by hypnosis
United Press International
WASHINGTON — Although
hypnosis is not a cureall, two re
searchers report it is a useful ap
proach to treating many childhood
problems, ranging from bed-wetting
to asthma.
“We can say hypnotherapy is use
ful for some children when other
therapies have failed,” said Drs.
Karen Olness, a pediatrician at the
Minneapolis Children’s Health
Center, and G. Gail Gardner, a psy
chologist at the University of Col
orado Medical Center.
They said hypnosis appears par
ticularly useful with children be
cause they are easier to hypnotize
than adults, perhaps because
youngsters are more willing to eng
age in imagery and fantasy and have
fewer inhibitions.
As a matter of fact, Drs. Olness
and Gardner said children appar
ently are able to go into hypnosis on
their own, without the aid of an
adult.
“Thus, when we speak of hyp
nosis in children, we are speaking of
an innate capacity that we can help
them harness to their own advan
tage.”
Reporting in the August issue of
the medical journal Pediatrics, Drs.
Olness and Gardner said hypnosis
has been shown effective in helping
children overcome habit disorders
such as nail biting, gagging, thumb
sucking, hair pulling, bed wetting,
facial tics, insomnia and sleepwalk
ing.
Furthermore, they said that hyp
nosis is useful in finding out
whether the child really wants to get
rid of a particular bad habit, or
whether psychotherapy may be
needed.
Drs. Olness and Gardner also said
hypnosis sometimes is useful in
combination with other therapy in
treating problems such as asthma,
nausea, vomiting, high blood pres
sure, recurrent hives, a fear of chok
ing and hiccups.
In addition, they said hyp
notherapy is an effective way for
children to reduce pain such as that
associated with injections, burn
therapy, injuries and migraine
headaches. It also has been used
successfully as an anesthesia for
minor surgical procedures.
Hypnosis also has been linked
with the disappearance of warts and
accelerated healing of burns and
wounds, but they said evidence
supporting hypnotherapy for such
purposes is controversial.
Despite the successes in the use
of hypnosis in medicine, the two re
searchers emphasized “modesty and
caution in its use, and we urge
against any tendency toward wide
spread or primary use of hyp
notherapy without careful consid
eration of alternative therapies. ”
As with any other method of
treatment, the researchers said it is
possible to misuse hypnosis.
“In our experience, the pediatri
cian who maintains the same con
servative attitude toward hyp
notherapy as toward medication and
surgery will find his problems with
hypnosis to be generally fewer and
more easily managed,”
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last year hit 5.5 billion.
In April, Frothingham told a Pho
tographic Marketing Association
meeting in Chicago that sales of
conventional cameras spurted 13
percent in 1977 despite the instant
photography boom.
Frothingham and Harvey said all
the publicity about the struggle be
tween Polaroid and Eastman for top
place in instant photography and
their huge advertising outlays stir
red up about as much additional
interest in conventional photog
raphy.
Although instant photography has
made some inroads into even com
mercial and journalistic photog
raphy as a matter of convenience
and time saving, the Eastman
executives said nearly all of its de
votees are complete newcomers to
the photographic market.
They said many instant camera
bugs graduate into conventional
photography because of its great ar
tistic versatility.
“Conventional photography is a
‘can do’ thing,” Frothingham said,
“and that gives people a satisfaction
in achievement that instant photog
raphy can’t get.”
to HA'
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- 8 p.m., Monday - Friday.
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