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THE BATTALION
TUESDAY, JUNE 6, 1978
Page 7
Brewer forecasts demise of Billy Beer
N
United Press International
ANTONIO — Although
said the jkCarter claimed earlier this year
to six regii It hilly Beer might make him "the
;as j’lowtl jonel Sanders of beer, few Tex-
■ave found it finger-lickin’ good.
Burghardl Jen the general marketing man-
ice of a revjof a firm that has brewed Billy
i north '■■Bsince February and distributed
is declinedfB-S states predicts the brew will
1 percent g< )r >e by the end of the year, de-
itc it carrying the name and
Irsement of the President’s
low growtl _
derated 4
nil Coast re
,» same gn
: it had the
B at all. The beer business is far
Competitive for something like
■to survive," said Frank Spinosa
Pearl Brewing Co., the largest of
■ntral Tesjui regional breweries that make
vth rate tty Beer,
cent diirin{|
he Texas hi
Led thegn
mpingfrom
s to a cum-l
th rate.
“I think it’ll be gone by the end of
the year, Spinosa said. “With a
beer like Coors off like 18.5 percent
for the first quarter of 1978, what
kind of chance does Billy Beer
have?”
Some Texans have taken to make
the new brew the butt of their jokes.
Yeller Dog Marsh’s Chili Parlor
recently had a dance contest and of
fered a sixpack of Billy Beer as first
prize. Second prize was two six-
packs of Billy Beer.
“We threw it all away,” Mrs. Yel
ler Dog Marsh said. “Nobody would
drink it. I’m serious. The winners
wouldn’t drink it.
Mrs. Marsh laughs about Billy
Beer, saying she could not finish her
first can and that the men who de
liver it won’t even drink it.
Envangelo’s Cafe, located on
Broadway, offered the beer,
“brewed especially for and with the
personal approval of one of Ameri
ca’s all-time great beer drinkers,
Billy Carter,” to its customers. This
week, the cafe reported it was trying
to sell its last five cans and did not
plan to order any more.
Floore’s Country Store, a favorite
gathering place for the country-
western set, said it never stocked
Billy Beer.
“I’ve been here about three
months now and maybe a handful of
people have asked me for Billy
Beer,” a barmaid said.
Spokesmen for Don’s and Ben’s
and Texas Stories, both liquor
chains, said they handled Billy Beer
awhile but discontinued it because
it didn’t sell.
“It’s not making us any money,”
Bob Walker of Texas Stores said.
“Initially it sells very well,”
Spinosa said, “then it just tails off. It
really hasn’t been advertised here
and that’s probably the main reason.
“And the other reason is it’s very,
very difficult to establish a product
like that without just constant heavy
media. And that type of item also
lends itself to becoming a fad item.
Spinosa said that Pearl, the na
tion’s 14th largest brewer, was not
committed by contract to continue
brewing Billy Beer if demand con
tinues to drop. However, he said
that as long as there are sales for it.
Pearl will brew it and ship it.
He said Billy Beer, although it
had lost its initial attraction in
Texas, was still selling other places.
He said people in Mississippi
claimed it tasted like beer used to
taste and some thought it was the
best beer they had ever drunk.
“It takes its spells. Up in the
Northwest area, like Washington,
it’s doing fairly well and it’s done
well a little longer than it’s done in
Texas. And in California it’s doing
all right, but I expect the same thing
to happen there, too. It may take a
little longer, but it’ll happen.”
Spinosa said with firms like Bud-
weiser. Miller and Schlitz spending
“megamillions” for advertising,
Billy Beer could not survive, “even
if it was the best damn beer in the
world — even if you put Miller, Bud
or Schlitz in it,.”
alifornia property tax vote
h e M(iy encourage limit in Texas
IOO
United Press International
LJSTIN — Approval of a
j|fbrnia proposal limiting prop-
taxes could encourage efforts
I similar tax ceiling in Texas, At-
■y General John Hill said yes-
ep I la* Irai relay.
solely into jHi 11 said if the California initiative
inistrativef approved by voters today, he will
on expensesHdule meetings with Lt. Gov.
*nts aredicOam P. Hobby and Speaker Bill
m fee totlieayton to discuss implications of
E'ote on Texas.
.Jexpect the vote in California to
Agency if"
the only %
I an impact on property tax sys-
. „ iJ everywhere in the nation, in
law u l; T exas if the Jarvis initiative
rove (halt" 6 J
Hill said.
■ven though property taxes
Texas have not been abused to the
extent they have in California, the
dramatic increases in school prop
erty taxes in the last several years
have begun to pinch our farmers
and ranchers and persons living on
fixed incomes in many areas of the
state.
“If the California initiative is
adopted by the voters, I foresee ef
forts to impose a limit on property
tax increases similar to the limit of 2
percent annually in the Jarvis initia
tive.
Hill said in order to be prepared
to address the issue during the 1979
legislative session, city and county
governments, as well as school dis
tricts and other taxing authorities.
will need to advise state leaders of
the potential impact of any type of
property tax limitations.
T will meet with Lt. Gov. Bill
Hobby and House Speaker Bill
Clayton, if the initiative passes to
day, to coordinate our evaluation of
the California proposal in prepara
tion for the 1979 legislative session,”
Hill, the Democratic nominee for
governor, said.
Efforts in past legislative sessions
to impose such tax ceilings have
failed. Texas Republicans in the
May 6 primary overwhelmingly ap
proved the idea of tax limits, but tbe
issue was not on the Democratic
primary ballot.
: is so crow
• any more
ust say flu
school’s eiiil
Farmworkers are "slaves’
ays Raza Unida spokesman
v Jay Brim i
lion to the J
1 in the con
es do not «i|
ically. w _
United Press International
# n/iLUBBOCK — The state should
^ '•'•I TTopt legislation and create new
✓ X llleneies to end the “slave” and
Ernd-rate citizen” status of mi-
xas county. » farmworkers, a R aza Unida
icted in I rty spokesman testified yester-
heroin. Hi y.
rs in prisoi Appearing in front of a House
•onvictcd miuittee looking into migrant af-
he stancLipffi Bidal Aguero said the inalien-
* the ownerB r jght s guaranteed to U.S. citi-
Jimmie BE are being denied to farmwor-
rs.
Attorney These rights have been denied
ild call abor fire farmworker throughout the
1 told the Bs to the point that the
and some mwo rker and his family have be-
slaves and second-rate citizens
in the United States and especially
Texas, Aguero, who represents the
party’s local office, said.
Aguero said farmworkers are de
nied the ability to organize through
right-to-work laws. He said they re
ceive less than the minimum wage,
are denied safe working and housing
conditions and health care, and
their children are denied education
by the lack of special programs.
Aguero submitted to the panel a
list of recommendations by Raza
Unida for consideration in drafting
potential legislation to help Texas
farmworkers.
Among those recommendations
are abolishment of the right-to-work
law and establishment of a labor re-
F.H.
Congressman responsible
is, prostitut® ^ r* 1
1 cutting land funds
ing to ci
es.”
■ are going I"
liom b* 1 ®® United Press International
ifythissheii^sHINGTON — A Texas con-
ing citizen. ^ man R e jj eves adding 15,000
to the Big Thicket National
jerve is “absolutely preposter-
land a violation of an agreement
established the park four years
bgislation in 1974 established a
jerve of 84,550 acres in East
but environmentalists had
ed to increase the Big Thicket
eage to 100,000 acres.
“The 84,550 acres in the federal
preserve is more than will be
needed, and there is no justification
for enlarging it,” Rep. Charles Wil
son, D-Texas, said Thursday.
Wilson also disagreed with an ap
parent move by the state to create a
state park out of some Thicket acre
age. Fie indicated he was responsi
ble for cutting from a federal ap
propriations $6.38 million to buy
the last unpurchased land.
lations board for farmworkers; ele
vation of the state minimum wage;
establishment of scholarships by the
state so that migrant workers would
be allowed to attend state universi
ties tuition-free and enforcement of
existing state laws on housing,
labor, safety and health regulations
by the attorney general.
Other recommendations included
establishing agencies or commis
sions to regulate and patrol working
and housing conditions of farmwor
kers, enforcing the minimum wage
and investigating allegations of de
nial of health services.
“There is an enormous problem
in the cost of living, ” Arturo Garcia,
a Muleshoe, Tex., farmworker said.
“These people are not getting a fair
wage. Nobody is enforcing the wage
laws. I think if the wage and hour
laws are enforced, that would help
solve the problem.”
Juan Chavez, a farmworkers’ or
ganizer, said many laborers are
being paid far less than the
minimum wage and urged removal
of the right-to-work law “so they can
organize themselves and work for a
decent wage.”
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